Available to hire
UX/UI/Web Product Designer with experience creating high-impact web and mobile products across SaaS, telco, e-commerce, and enterprise platforms.
I specialize in:
— UX Audits of existing websites
— Responsive website design and build with Framer, Webflow
— Scalable design systems and cross-platform UI libraries
— Mobile-first and accessibility-led product design (WCAG)
— Research-backed UX for complex user journeys
— Agile, cross-functional delivery in dev-heavy environments
— Figma mastery: mockups & prototypes
— Design systems: components, variants, tokens
— AI-powered workflows and emerging tools to drive design efficiency and consistency
Skills
Language
English
Fluent
Work Experience
Freelance Web & UX Designer (Contract) at Self-employed / Freelance
January 1, 2018 - PresentConducted UX audits and redesigns for 30+ client websites across government, education, retail and financial services. Delivered responsive, SEO-optimized builds in WordPress, Webflow and Shopify. Provided content structure, IA improvements, and performance optimisation for B2C and B2B clients. Notable clients: Microsoft, Air New Zealand, NZ Police, Child Cancer Foundation, House of Travel, Ezibuy.
Web & UX Designer at Tait Communications
August 31, 2025 - September 17, 2025Led redesign of internal training and onboarding portal; conducted UX audits and stakeholder workshops to improve adoption and usability; delivered responsive, WCAG-compliant UI and scalable design patterns; supported public-safety client portals with simplified workflows and clearer navigation.
Web & UX Designer at Spark New Zealand
July 31, 2024 - September 17, 2025Delivered end-to-end design for mobile and web self-service journeys; scaled and maintained a shared design system across app squads; used customer insights and behavioural analytics to guide UX decisions; partnered with product, operations, and marketing teams.
Web & UX Designer at Harvey Norman
May 31, 2023 - September 17, 2025Designed and launched a company-wide design system; developed and optimized WordPress & Shopify web pages for campaigns and product launches; led SEO and performance optimisation, improving Lighthouse scores by 20–30%.
Web & UX Designer at HealthPost Ltd
May 31, 2021 - September 17, 2025Conducted UX research to redesign e-commerce and internal tools; managed Shopify CMS content and seasonal campaign builds; improved site IA and reduced admin task time by 25%.
Education
Bachelor of Commerce at Victoria University of Wellington
January 11, 2030 - September 17, 2025Product Design & UX Research at Interaction Design Foundation (IxDF)
January 11, 2030 - September 18, 2025Web Design at Uxcel
January 1, 2023 - September 18, 2025Qualifications
AI in UI/UX Design – Uxcel
January 1, 2024 - September 17, 2025Design Systems – Gymnasium
January 1, 2024 - September 17, 2025UX Research – Uxcel
January 1, 2023 - September 17, 2025Design Thinking – IBM
January 1, 2023 - September 17, 2025Mobile UX – Uxcel
January 1, 2022 - September 17, 2025Workshop Facilitation
January 1, 2022 - September 17, 2025AI in UI/UX Design
January 1, 2024 - September 17, 2025Design Systems
January 1, 2024 - September 17, 2025UX Research
January 1, 2023 - September 17, 2025Design Thinking
January 1, 2023 - September 17, 2025Mobile UX
January 1, 2022 - September 17, 2025Workshop Facilitation
January 1, 2022 - September 17, 2025AI in UI/UX Design
January 1, 2024 - September 18, 2025Design Systems
January 1, 2024 - September 18, 2025UX Research
January 1, 2023 - September 18, 2025Design Thinking
January 1, 2023 - September 18, 2025Mobile UX
January 1, 2022 - September 18, 2025Workshop Facilitation
January 1, 2022 - September 18, 2025Industry Experience
Education, Government, Retail, Financial Services, Media & Entertainment, Software & Internet, Professional Services, Healthcare, Telecommunications
Skills
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