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Highly personable and driven digital marketing and social media professional with over six years of experience. Skilled in developing and executing integrated strategies across paid and organic social, SEO, PPC, email and content creation. Proficient in campaign optimisation, analytics and reporting, with proven success in healthcare, FMCG, lifestyle and hospitality sectors. Strong creative skills in design, photography and video, combined with expertise in brand guardianship, client management and cross-functional collaboration.…Highly personable and driven digital marketing and social media professional with over six years of experience. Skilled in developing and executing integrated strategies across paid and organic social, SEO, PPC, email and content creation. Proficient in campaign optimisation, analytics and reporting, with proven success in healthcare, FMCG, lifestyle and hospitality sectors. Strong creative skills in design, photography and video, combined with expertise in brand guardianship, client management and cross-functional collaboration.

Madeline Fletcher

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Highly personable and driven digital marketing and social media professional with over six years of experience. Skilled in developing and executing integrated strategies across paid and organic social, SEO, PPC, email and content creation. Proficient in campaign optimisation, analytics and reporting, with proven success in healthcare, FMCG, lifestyle and hospitality sectors. Strong creative skills in design, photography and video, combined with expertise in brand guardianship, client management and cross-functional collaboration.…Highly personable and driven digital marketing and social media professional with over six years of experience. Skilled in developing and executing integrated strategies across paid and organic social, SEO, PPC, email and content creation. Proficient in campaign optimisation, analytics and reporting, with proven success in healthcare, FMCG, lifestyle and hospitality sectors. Strong creative skills in design, photography and video, combined with expertise in brand guardianship, client management and cross-functional collaboration.

Available to hire

Highly personable and driven digital marketing and social media professional with over six years of experience. Skilled in developing and executing integrated strategies across paid and organic social, SEO, PPC, email and content creation. Proficient in campaign optimisation, analytics and reporting, with proven success in healthcare, FMCG, lifestyle and hospitality sectors. Strong creative skills in design, photography and video, combined with expertise in brand guardianship, client management and cross-functional collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital & Social Strategist at We Are MBC

January 1, 2025 - Present

Develop and implement digital and social strategies across organic, paid, SEO and PPC for clients in healthcare, lifestyle and technology. Lead content planning and creation, building platform-specific calendars that align with client objectives. Manage paid campaigns across Google Ads, Meta Ads and programmatic, optimising performance and maximising ROI. Deliver SEO strategies to improve visibility, traffic and engagement. Produce client-facing reports with actionable insights and present performance reviews to clients and senior stakeholders. Contribute to agency growth by strengthening MBC’s digital offering and supporting the foundation of a future digital team.

Social Media Content Manager at History Hospitality

September 30, 2024 - September 17, 2025

Managed and produced branded organic and paid content across Instagram, Facebook, TikTok and LinkedIn. Planned and executed content calendars, wrote social copy, created graphics and video content, and engaged with communities. Built brand presence through events and offline activities to amplify online messaging.

Marketing, Events & PR Manager at Farmacy Restaurant

June 1, 2024 - September 17, 2025

Developed and executed Farmacy’s marketing calendar, driving brand visibility through campaigns, PR initiatives and events. Managed email marketing for 26,000 subscribers, grew social media engagement, designed visual materials, and oversaw delivery platform partnerships to boost sales. Built influencer networks and press campaigns, collaborated on PR strategies for brand exposure, and supported e-commerce growth and brand partnerships.

Content & Community Manager at Remeo Gelato

December 1, 2023 - September 17, 2025

Created and managed Remeo’s branded organic and paid content across Instagram, Facebook, TikTok and LinkedIn. Produced in-house content including photography and video, wrote social copy, and grew the follower base and email database through proactive outreach and offline brand activity.

Marketing & Design Executive at Sessions Market

December 31, 2022 - September 17, 2025

Led design for 15+ in-house brands across two venues. Created print and online marketing materials, managed content creation and advertising on Instagram and Facebook, and oversaw end-to-end marketing campaigns from briefs to concepts and strategies. Designed marketing assets for events and brand activations, contributed to a cohesive brand aesthetic.

Campaign Executive at TMW Unlimited

June 1, 2022 - September 17, 2025

Supported end-to-end agency campaigns for multiple accounts, including coordination of timing plans, resources and status reporting. Engaged with clients on a daily basis and provided solutions to project challenges, ensuring smooth delivery across campaigns.

Marketing Assistant at St John & St Elizabeth Hospital

May 1, 2021 - September 17, 2025

Audited hospital materials, refreshed marketing assets (signage, logos, colors, website elements) and supported internal/external communications. Promoted services during COVID-19 and organized promotional activities to boost engagement and fundraising.