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I'm Ariadna Muñoz, an MBA-trained strategic marketer with hands-on experience spanning pharma, digital marketing, and cross-functional leadership across global markets. I design portfolio strategies, launch roadmaps, ABM campaigns, and stakeholder engagement to advance early-stage product development and market readiness. I'm currently pursuing an MBA at IE Business School, where I combine analytical rigor with practical execution to drive measurable impact across the healthcare value chain. I thrive in collaborative environments and enjoy bridging marketing with regulatory and business strategy to deliver real-world results.…I'm Ariadna Muñoz, an MBA-trained strategic marketer with hands-on experience spanning pharma, digital marketing, and cross-functional leadership across global markets. I design portfolio strategies, launch roadmaps, ABM campaigns, and stakeholder engagement to advance early-stage product development and market readiness. I'm currently pursuing an MBA at IE Business School, where I combine analytical rigor with practical execution to drive measurable impact across the healthcare value chain. I thrive in collaborative environments and enjoy bridging marketing with regulatory and business strategy to deliver real-world results.

Ariadna Muñoz

Marketing Strategist, Brand Strategist, Product Marketer, +2

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I'm Ariadna Muñoz, an MBA-trained strategic marketer with hands-on experience spanning pharma, digital marketing, and cross-functional leadership across global markets. I design portfolio strategies, launch roadmaps, ABM campaigns, and stakeholder engagement to advance early-stage product development and market readiness. I'm currently pursuing an MBA at IE Business School, where I combine analytical rigor with practical execution to drive measurable impact across the healthcare value chain. I thrive in collaborative environments and enjoy bridging marketing with regulatory and business strategy to deliver real-world results.…I'm Ariadna Muñoz, an MBA-trained strategic marketer with hands-on experience spanning pharma, digital marketing, and cross-functional leadership across global markets. I design portfolio strategies, launch roadmaps, ABM campaigns, and stakeholder engagement to advance early-stage product development and market readiness. I'm currently pursuing an MBA at IE Business School, where I combine analytical rigor with practical execution to drive measurable impact across the healthcare value chain. I thrive in collaborative environments and enjoy bridging marketing with regulatory and business strategy to deliver real-world results.

Available to hire

I’m Ariadna Muñoz, an MBA-trained strategic marketer with hands-on experience spanning pharma, digital marketing, and cross-functional leadership across global markets. I design portfolio strategies, launch roadmaps, ABM campaigns, and stakeholder engagement to advance early-stage product development and market readiness.

I’m currently pursuing an MBA at IE Business School, where I combine analytical rigor with practical execution to drive measurable impact across the healthcare value chain. I thrive in collaborative environments and enjoy bridging marketing with regulatory and business strategy to deliver real-world results.

Skills

Social Media Design

Experience Level

Social Media Design

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Advanced

Catalan; Valencian

Fluent

Work Experience

Regulatory Affairs Intern at Fresenius Kabi

June 2, 2025 - September 17, 2025

Co-designed a launch readiness process in collaboration with Strategic Marketing, ensuring alignment between regulatory timelines and commercial goals across global markets. Supported global portfolio management with 250+ submissions to EMA, FDA, MHRA, Swissmedic, and ROW. Early-stage product strategy: developed road map for Adalimumab enabling market access challenges. Delivered stakeholder trainings on regulatory tools and systems (eCTD, EDMS, access management) to strengthen internal efficiency and cross-functional alignment. Created forecasting dashboards (Power BI) to support data-driven portfolio & strategic decisions.

Inbound Marketing Specialist at Shakers (Freelance Start-up)

August 2, 2023 - September 17, 2025

Optimized CRM segmentation and inbound funnel, increasing lead conversion by 30% through personalized content and behavioural analysis. Conducted market research and competitor analysis to inform content strategy, targeting, and lead nurturing. Leveraged data-driven insights to identify high-potential leads and refine targeting strategies. Partnered with Sales to enhance ABM initiatives and client engagement, supporting sustainable portfolio growth.

Account Executive & Sponsorship at Prosonarte (Agency)

August 2, 2023 - September 17, 2025

Led strategic partnerships and sponsorship experience, negotiating strategic agreements and aligning with business goals. Managed cross-functional projects under high-visibility timelines, strengthening skills in stakeholder management, business development, and strategic alignment.

Digital Marketing Specialist at Bonus Studio (Agency)

October 1, 2022 - September 17, 2025

Designed and executed multi-channel campaigns for global brands, achieving +20% membership growth and high ROI. Managed campaign budgets, ensuring efficient allocation and optimization of resources. Delivered strategic content and media planning, leveraging analytics for decision-making. Collaborated with external vendors and cross-functional teams.