Available to hire
I’m a results-driven digital product professional with a strong background in web product management, UX optimization, and data-driven marketing. Over more than a decade I’ve led cross-functional teams to design, build, and optimize web experiences that drive growth, engagement, and revenue. My approach blends UX considerations with data analytics, A/B testing, and CRO to deliver measurable improvements across B2B and B2C platforms.
I’m excited to bring my strategy, delivery, and experimentation mindset to a challenging new opportunity where I can further align product vision with growth outcomes, localization, and cross-channel marketing to create value for users and stakeholders alike.
Work Experience
Digital Product Manager (FTC) at Adobe Inc.
June 1, 2025 - September 17, 2025Develop and implement website optimisation strategies to enhance user experience and performance (UX & CRO). Conduct analysis of website traffic to identify trends and areas for improvement. Coordinate with external agencies and content localization. QA promo campaigns on the website (B2B & B2C). Create comprehensive roadmaps outlining actionable website improvements. Present progress and insights to stakeholders. Perform A/B testing to optimize conversion rate and key metrics. Increased revenue by 1.5-3.5% on main product pages; increased engagement rate by 2% and return users.
Website Insight and Optimisation (CRO) Specialist at The Weir Group
January 1, 2025 - September 17, 2025Developed and implemented website optimisation strategies to enhance user experience and performance (B2B). Conducted in-depth analysis of website traffic to identify trends and areas for improvement. Created a comprehensive roadmap outlining actionable website improvements and prioritised changes using data-driven decision-making. Prepared detailed reports for stakeholders. Performed A/B testing to optimise conversion rate and improve key metrics. Increased conversion rate by 2% on main landing pages and repeat traffic by 5%.
Senior Digital Product Owner at Villa Plus
March 1, 2024 - September 17, 2025Spearheaded website product management and Ecommerce initiatives. Enhanced website functionality to optimise UX & SEO. Strategised to maximise ROI. Managed cross-functional teams and collaborated with external agencies. Utilised analytical tools such as VWO and Google Analytics 4. Pioneered digital marketing strategies and coordinated campaigns. Rebuilt and localised the website across multiple languages. Conducted A/B testing to optimise CRO. Increased revenue by almost 2.5% YoY through website efficiencies, including loading speed improvements across devices.
Games Lobby Owner/Digital Manager at GVC Holdings
February 1, 2019 - September 17, 2025Led digital marketing efforts and optimised game lobbies for revenue maximisation. Conducted competitor analysis and monitored performance metrics. Coordinated marketing campaigns and collaborated with CRM teams. Worked with country managers to target specific client demographics. Provided regular performance reports and contributed to strategic decision-making.
Web Product Manager at Haymarket Media Group
November 1, 2018 - September 17, 2025Managed website portfolios and facilitated growth strategies. Executed digital marketing campaigns and produced online content. Conducted website traffic analysis using GA and Hotjar. Focused on enhancing UX through testing and design.
Product Owner / Web Manager at Brent Council
August 1, 2018 - September 17, 2025Managed website development and digital marketing initiatives. Implemented SCRUM/Agile methodologies as Product Owner. Managed budgets, projects, and stakeholder relationships. Oversaw social media management and online advertising campaigns. Developed policies and strategies for the council's web presence.
Product Owner - Website Manager at Monarch Airlines
February 1, 2015 - September 17, 2025Directed the day-to-day operations of holiday websites. Managed web development projects and conducted user testing. Coordinated marketing campaigns and analyzed performance metrics. Acted as a key liaison between departments and external partners.
Web Content Manager at CareTech PLC
August 1, 2013 - September 17, 2025Developed and managed corporate and subsidiary websites. Led training initiatives for content editors and established CMS protocols. Implemented SEO/SEM strategies to enhance online visibility.
Web Content Producer at Betfair / Paddy Power
June 1, 2012 - September 17, 2025Senior member of the Customer Engagement department in Marketing. Knowledge of web content tools (HTML5, CSS3, CMS, Alfresco, in-house software). Managed third parties including external agencies and proofreaders. CRM and Online Campaigns through display advertising (Mediaplex). Online Campaign analytics, Google Analytics and reporting of key metrics. On-call member of the Crisis Command Team for outages across international websites. Localization of the website. Project coordination of budgeted marketing projects to increase CTR; led development of a one-click solution pop-up for instant access to online games, enhancing customer experience.
Education
CMI Level 5 Diploma in Management and Leadership at Chartered Management Institute
January 1, 2016 - January 1, 2017MA Banking & Finance at University of Wales, Bangor, UK
January 1, 2002 - January 1, 2003BA Banking & Finance (2:1 Honors) at University of Wales, Bangor, UK
January 1, 1999 - January 1, 2002Certified Front-end Developer at Coursera / Meta Certificate
January 1, 2023 - January 1, 2023Qualifications
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