I'm a results-driven Marketing Specialist with 10+ years of experience across B2B, SaaS, IT/software distribution, fintech, and luxury sectors. I excel at building data-driven campaigns, optimizing customer acquisition funnels, and delivering measurable growth in remote and part-time roles. I collaborate with creative teams to manage multi-channel initiatives for startups and established enterprises, with hands-on expertise in ABM, SEO, social media, email marketing, and online community management.

Vladislava Roshchina

I'm a results-driven Marketing Specialist with 10+ years of experience across B2B, SaaS, IT/software distribution, fintech, and luxury sectors. I excel at building data-driven campaigns, optimizing customer acquisition funnels, and delivering measurable growth in remote and part-time roles. I collaborate with creative teams to manage multi-channel initiatives for startups and established enterprises, with hands-on expertise in ABM, SEO, social media, email marketing, and online community management.

Available to hire

I’m a results-driven Marketing Specialist with 10+ years of experience across B2B, SaaS, IT/software distribution, fintech, and luxury sectors. I excel at building data-driven campaigns, optimizing customer acquisition funnels, and delivering measurable growth in remote and part-time roles.

I collaborate with creative teams to manage multi-channel initiatives for startups and established enterprises, with hands-on expertise in ABM, SEO, social media, email marketing, and online community management.

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Language

English
Advanced
Italian
Fluent
Spanish; Castilian
Advanced
Russian
Fluent
Ukrainian
Fluent

Work Experience

Independent Marketing Consultant
January 1, 2025 - Present
Expanded client presence in CIS markets by 30% in 6 months through digital campaigns, SEO, social media, and paid ads. Increased engagement for medical service providers by 25% via data-driven email campaigns, content planning, and analytics dashboards. Delivered marketing strategy and remote campaign management for multiple clients in parallel, demonstrating agility and adaptability in part-time and contract roles.
Marketing and Sales Specialist – CIS, South Africa at Officine Gullo
January 1, 2025 - September 17, 2025
Grew B2B inquiries by 15% through trade shows, digital content, and targeted marketing campaigns. Optimized campaigns with KPI monitoring, SEO, social media, and paid advertising. Managed cross-country communications and client relationships remotely, including proposal development and contract coordination.
Marketing and Sales Account Manager - EMEA, DACH, Iberia, and the Nordics at Microsoft
December 1, 2023 - September 17, 2025
Launched ABM campaigns, adding 50+ qualified accounts to pipeline; increased partner-driven SaaS revenue by 18% YoY. Automated campaign workflows, reducing preparation time by 20% and improving campaign efficiency. Designed partner enablement materials for cloud solutions, including email journeys, content assets, and digital engagement strategies.
Marketing Manager, Social Media Specialist & Content Editor at Esplorest GmbH
September 20, 2021 - September 17, 2025
Developed content strategy and managed multi-platform campaigns for lifestyle and SME clients. Boosted audience engagement by 35% via influencer partnerships and tailored digital content. Optimized campaigns by 20% through analytics-driven content scheduling and workflow management.
Head of Marketing Department at BSC Premier
January 1, 2019 - September 17, 2025
Achieved 30% increase in premium client acquisition with integrated digital campaigns, events, and VIP experiences. Expanded strategic partnerships by 20% through co-branded initiatives and lead nurturing programs.
Marketing Manager at MONT Group
June 1, 2017 - September 17, 2025
Managed 300+ joint campaigns with IT vendors including Microsoft, Citrix, VMware, Veeam, Adobe, Kaspersky. Improved post-sale retention and lead quality via digital campaigns, email journeys, and CRM automation. Pioneered cloud adoption campaigns (Azure & Office 365) using GTM strategy and multi-channel marketing.
Marketing Manager at Softline
April 1, 2012 - September 17, 2025
Executed 100+ large-scale marketing events and digital campaigns for enterprise software vendors. Enhanced marketing ROI by 20% via campaign analytics, reporting, and process standardization.
Independent Marketing Consultant at Independent Marketing Consultant (Self-employed)
January 1, 2025 - Present
Expanded client presence in CIS markets by 30% in 6 months through digital campaigns, SEO, social media, and paid ads. Increased engagement for medical service providers by 25% via data-driven email campaigns, content planning, and analytics dashboards. Delivered marketing strategy and remote campaign management for multiple clients in parallel, demonstrating agility and adaptability in part-time and contract roles.
Marketing and Sales Specialist at Officine Gullo
January 1, 2025 - September 17, 2025
Grew B2B inquiries by 15% through trade shows, digital content, and targeted marketing campaigns. Optimized campaigns with KPI monitoring, SEO, social media, and paid advertising. Managed cross-country communications and client relationships remotely, including proposal development and contract coordination.
Marketing and Sales Account Manager - EMEA, DACH, Iberia, and the Nordics at Microsoft
December 1, 2023 - September 17, 2025
Launched ABM campaigns, adding 50+ qualified accounts to pipeline; increased partner-driven SaaS revenue by 18% YoY. Automated campaign workflows, reducing preparation time by 20% and improving campaign efficiency. Designed partner enablement materials for cloud solutions, including email journeys, content assets, and digital engagement strategies.
Marketing Manager, Social Media Specialist & Content Editor at Esplorest GmbH
September 1, 2021 - September 17, 2025
Developed content strategy and managed multi-platform campaigns for lifestyle and SME clients. Boosted audience engagement by 35% via influencer partnerships and tailored digital content. Optimized campaigns by 20% through analytics-driven content scheduling and workflow management.
Head of Marketing Department at BSC Premier
January 1, 2019 - September 17, 2025
Achieved 30% increase in premium client acquisition with integrated digital campaigns, events, and VIP experiences. Expanded strategic partnerships by 20% through co-branded initiatives and lead nurturing programs.
Marketing Manager at MONT Group
June 1, 2017 - September 17, 2025
Managed 300+ joint campaigns with IT vendors including Microsoft, Citrix, VMware, Veeam, Adobe, Kaspersky. Improved post-sale retention and lead quality via digital campaigns, email journeys, and CRM automation. Pioneered cloud adoption campaigns (Azure & Office 365) using GTM strategy and multi-channel marketing.
Marketing Manager at Softline
April 1, 2012 - September 17, 2025
Executed 100+ large-scale marketing events and digital campaigns for enterprise software vendors. Enhanced marketing ROI by 20% via campaign analytics, reporting, and process standardization.
Independent Marketing Consultant at Self-employed
January 1, 2025 - Present
Expanded client presence in CIS markets by 30% in 6 months through digital campaigns, SEO, social media, and paid ads. Increased engagement for medical service providers by 25% via data-driven email campaigns, content planning, and analytics dashboards. Delivered marketing strategy and remote campaign management for multiple clients in parallel, demonstrating agility and adaptability in part-time and contract roles.
Marketing and Sales Specialist – CIS, South Africa at Officine Gullo
January 1, 2025 - September 17, 2025
Grew B2B inquiries by 15% through trade shows, digital content, and targeted marketing campaigns. Optimized campaigns with KPI monitoring, SEO, social media, and paid advertising. Managed cross-country communications and client relationships remotely, including proposal development and contract coordination.
Marketing and Sales Account Manager - EMEA, DACH, Iberia, and the Nordics at Microsoft
December 1, 2023 - September 17, 2025
Launched ABM campaigns, adding 50+ qualified accounts to pipeline; increased partner-driven SaaS revenue by 18% YoY. Automated campaign workflows, reducing preparation time by 20% and improving campaign efficiency. Designed partner enablement materials for cloud solutions, including email journeys, content assets, and digital engagement strategies.
Marketing Manager, Social Media Specialist & Content Editor at Esplorest GmbH
September 30, 2021 - September 17, 2025
Developed content strategy and managed multi-platform campaigns for lifestyle and SME clients. Boosted audience engagement by 35% via influencer partnerships and tailored digital content. Optimized campaigns by 20% through analytics-driven content scheduling and workflow management.
Head of Marketing Department at BSC Premier
January 31, 2019 - September 17, 2025
Achieved 30% increase in premium client acquisition with integrated digital campaigns, events, and VIP experiences. Expanded strategic partnerships by 20% through co-branded initiatives and lead nurturing programs.
Marketing Manager at MONT Group
June 1, 2017 - September 17, 2025
Managed 300+ joint campaigns with IT vendors including Microsoft, Citrix, VMware, Veeam, Adobe, Kaspersky. Improved post-sale retention and lead quality via digital campaigns, email journeys, and CRM automation. Pioneered cloud adoption campaigns (Azure & Office 365) using GTM strategy and multi-channel marketing.
Marketing Manager at Softline
April 1, 2012 - September 17, 2025
Executed 100+ large-scale marketing events and digital campaigns for enterprise software vendors. Enhanced marketing ROI by 20% via campaign analytics, reporting, and process standardization.
Independent Marketing Consultant at Independent Marketing Consultant (Freelance)
January 1, 2025 - Present
Expanded client presence in CIS markets by 30% in 6 months through digital campaigns, SEO, social media, and paid ads. Increased engagement for medical service providers by 25% via data-driven email campaigns, content planning, and analytics dashboards. Delivered marketing strategy and remote campaign management for multiple clients in parallel, demonstrating agility and adaptability in part-time and contract roles.
Marketing and Sales Specialist – CIS, South Africa at Officine Gullo
January 1, 2025 - September 17, 2025
Grew B2B inquiries by 15% through trade shows, digital content, and targeted marketing campaigns. Optimized campaigns with KPI monitoring, SEO, social media, and paid advertising. Managed cross-country communications and client relationships remotely, including proposal development and contract coordination.
Marketing and Sales Account Manager - EMEA, DACH, Iberia, and the Nordics at Microsoft
December 1, 2023 - September 17, 2025
Launched ABM campaigns, adding 50+ qualified accounts to the pipeline; increased partner-driven SaaS revenue by 18% YoY. Automated campaign workflows, reducing preparation time by 20% and improving campaign efficiency. Designed partner enablement materials for cloud solutions, including email journeys, content assets, and digital engagement strategies.
Marketing Manager, Social Media Specialist & Content Editor at Esplorest GmbH
September 1, 2021 - September 17, 2025
Developed content strategy and managed multi-platform campaigns for lifestyle and SME clients. Boosted audience engagement by 35% via influencer partnerships and tailored digital content. Optimized campaigns by 20% through analytics-driven content scheduling and workflow management.
Head of Marketing Department at BSC Premier
January 1, 2019 - September 17, 2025
Achieved 30% increase in premium client acquisition with integrated digital campaigns, events, and VIP experiences. Expanded strategic partnerships by 20% through co-branded initiatives and lead nurturing programs.
Marketing Manager at MONT Group
June 1, 2017 - September 17, 2025
Managed 300+ joint campaigns with IT vendors including Microsoft, Citrix, VMware, Veeam, Adobe, Kaspersky. Improved post-sale retention and lead quality via digital campaigns, email journeys, and CRM automation. Pioneered cloud adoption campaigns (Azure & Office 365) using GTM strategy and multi-channel marketing.
Marketing Manager at Softline
April 1, 2012 - September 17, 2025
Executed 100+ large-scale marketing events and digital campaigns for enterprise software vendors. Enhanced marketing ROI by 20% via campaign analytics, reporting, and process standardization.
Independent Marketing Consultant
January 1, 2025 - Present
Delivered remote marketing strategies and campaign management for multiple clients in CIS markets; expanded client presence by 30% in 6 months; increased engagement for medical service providers by 25%; demonstrated agility in part-time/contract roles.
Marketing and Sales Specialist at Officine Gullo
January 1, 2025 - September 17, 2025
Grew B2B inquiries by 15% through trade shows, digital content, and targeted marketing; optimized campaigns with KPI monitoring, SEO, social media, and paid ads; managed cross-country communications and contracts remotely.
Marketing and Sales Account Manager - EMEA, DACH, Iberia, and the Nordics at Microsoft
December 31, 2023 - September 17, 2025
Launched ABM campaigns adding 50+ qualified accounts to pipeline; increased partner-driven SaaS revenue by 18% YoY; automated campaign workflows; designed partner enablement materials.
Marketing Manager, Social Media Specialist & Content Editor at Esplorest GmbH
September 30, 2021 - September 17, 2025
Developed content strategy and multi-platform campaigns; boosted audience engagement by 35% via influencer partnerships; optimized campaigns by 20% with analytics-driven scheduling and workflows.
Head of Marketing Department at BSC Premier
January 31, 2019 - September 17, 2025
Achieved 30% increase in premium client acquisition with integrated digital campaigns, events, and VIP experiences; expanded strategic partnerships by 20% through co-branded initiatives and lead nurturing.
Marketing Manager at MONT Group
June 30, 2017 - September 17, 2025
Managed 300+ joint campaigns with IT vendors; improved post-sale retention and lead quality via digital campaigns and CRM automation; pioneered cloud adoption campaigns (Azure & Office 365) using GTM strategy and multi-channel marketing.
Marketing Manager at Softline
April 30, 2012 - September 17, 2025
Executed 100+ large-scale marketing events and digital campaigns; improved marketing ROI by 20% via analytics, reporting, and standardization.

Education

First-Level Master’s in International Business & Marketing (LiSMIT) at Catholic University
January 11, 2030 - January 1, 2019
Postgraduate International Business Studies Programme (RIMA-A) at Samara State University of Economics
January 11, 2030 - January 1, 2016
Diploma Specialist (equivalent to Master’s) in Economics & Engineering Management at Samara State Aerospace University
January 1, 2005 - January 1, 2010
First-Level Master’s in International Business & Marketing (LiSMIT) at Catholic University
January 11, 2030 - January 1, 2019
Postgraduate International Business Studies Programme RIMA - A (Marketing) at Samara State University of Economics
January 1, 2016 - September 17, 2025
Diploma Specialist (equivalent to Master’s) in Economics & Engineering Management at Samara State Aerospace University
January 1, 2005 - January 1, 2010
First-Level Master’s in International Business & Marketing (LiSMIT) at Catholic University
January 11, 2030 - January 1, 2019
Postgraduate International Business Studies Programme RIMA - A (Marketing) at Samara State University of Economics
January 11, 2030 - January 1, 2016
Diploma Specialist (equivalent to Master’s) in Economics & Engineering Management at Samara State Aerospace University
January 1, 2005 - January 1, 2010
First-Level Master’s at Catholic University
January 1, 2019 - September 17, 2025
Postgraduate International Business Studies Programme at Samara State University of Economics
January 1, 2016 - September 17, 2025
Diploma Specialist (Master’s equivalent) in Economics & Engineering Management at Samara State Aerospace University
January 1, 2005 - January 1, 2010
First-Level Master’s in International Business & Marketing (LiSMIT) at Catholic University
January 11, 2030 - January 1, 2019
Postgraduate International Business Studies Programme RIMA - A (Marketing) at Samara State University of Economics
January 11, 2030 - January 1, 2016
Diploma Specialist in Economics & Engineering Management at Samara State Aerospace University
January 1, 2005 - January 1, 2010

Qualifications

Executive Course in Project Management & Business Planning
January 1, 2025 - September 17, 2025
Professional Diploma in Web Marketing
January 1, 2019 - September 17, 2025
Effective Client Interaction Technologies, SPIN - Sales
January 1, 2018 - September 17, 2025
Executive Course in Project Management & Business Planning
January 1, 2025 - September 17, 2025
Professional Diploma in Web Marketing
January 1, 2019 - September 17, 2025
Effective Client Interaction Technologies, SPIN - Sales
January 1, 2018 - September 17, 2025
Executive Course in Project Management & Business Planning
January 11, 2030 - January 1, 2025
Professional Diploma in Web Marketing
January 11, 2030 - January 1, 2019
Effective Client Interaction Technologies, SPIN - Sales
January 11, 2030 - January 1, 2018
Executive Course in Project Management & Business Planning
January 1, 2025 - September 17, 2025
Professional Diploma in Web Marketing
January 1, 2019 - September 17, 2025
Effective Client Interaction Technologies, SPIN - Sales
January 1, 2018 - September 17, 2025
Executive Course in Project Management & Business Planning
January 1, 2025 - September 17, 2025
Professional Diploma in Web Marketing
January 1, 2019 - September 17, 2025
Effective Client Interaction Technologies, SPIN - Sales
January 1, 2018 - September 17, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Manufacturing, Media & Entertainment, Financial Services