Available to hire
I am a Digital Marketing Specialist with 9+ years’ experience delivering multi-channel campaigns across hospitality, education and retail. I excel at CRM, organic and paid social, and content strategy, and I thrive on collaborating with agencies and cross-functional teams to execute campaigns that deliver measurable ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Marketing Specialist at Wyndham Hotels & Resorts
June 1, 2023 - PresentSupported multi-brand campaigns across EMEA to drive revenue, brand awareness, and loyalty. Partnered with agencies to elevate social presence for Wyndham and Vienna House brands, ensuring consistent messaging and reach. Increased Vienna House Instagram engagement by 272% YoY (2024 vs 2025). Grew Wyndham Hotels Europe Instagram from 9.7k to 36.4k followers in 12 months. Supported the CRM strategy for Wyndham Rewards, delivering segmented newsletters that increased member engagement and boosted sign-ups. Provided strategic support for paid social and programmatic campaigns, maximizing ROI.
Senior Marketing Executive at EducationCity
June 1, 2023 - September 17, 2025Delivered UK & international promotional campaigns, increasing customer acquisition and retention. Designed international growth strategy, boosting brand presence in priority markets. Improved customer lifecycle emails, raising product usage and retention rates. Produced targeted content across blogs, social, and email; campaigns informed by analytics insights. Managed junior executive and collaborated with the in-house design team to execute campaigns.
Content Creator at Instagram and TikTok – @p.s.loves
January 1, 2019 - PresentProduce and manage lifestyle, travel, and food content across Instagram and TikTok, growing a combined audience of 10k+ followers. Developed partnerships with brands (including M&S, Victoria's Secret and more) for collaborative content to boost reach and engagement (avg engagement rate 4.8%, avg impressions 200k). Monitor analytics to optimise performance, adapting content based on trending topics and audience insights.
Digital Marketing & Communication Manager at Wellworking
March 1, 2018 - September 17, 2025Managed all digital channels, increasing social followers and engagement through targeted campaigns. Created content for email, blog, and website via Visualsoft CMS and WordPress. Produced reports on campaign performance using Google Analytics and Mailchimp.
Campaign Operation Email Executive / Social Media Ambassador at Harrods
July 1, 2017 - September 17, 2025Executed high-volume CRM campaigns via Silverpop, using dynamic content and A/B testing. Improved email performance by optimising segmentation and reporting on KPIs. Managed Harrods Careers’ social channels during secondment, boosting employer brand visibility.
Marketing Assistant at The British Psychological Society
January 1, 2014 - September 17, 2025Marketing Assistant; involved in content and editorial tasks across multiple publications (69 Degrees Magazine, Leicester Mercury, Asiana Bridal Magazine, Bliss Magazine).
Marketing Specialist at Wyndham Hotels & Resorts
June 1, 2023 - PresentSupported multi-brand campaigns across EMEA to drive revenue, brand awareness, and loyalty. Partnered with agencies to elevate social presence for Wyndham and Vienna House brands, ensuring consistent messaging and reach. Increased Vienna House Instagram engagement by 272% YoY. Grew Wyndham Hotels Europe Instagram from 9.7k to 36.4k followers in 12 months. Supported the CRM strategy for Wyndham Rewards, delivering segmented newsletters that increased member engagement and boosted sign-ups. Provided strategic support for paid social and programmatic campaigns, maximising ROI.
Senior Marketing Executive at EducationCity
June 1, 2023 - October 7, 2025Delivered UK & international promotional campaigns, increasing customer acquisition and retention. Designed international growth strategy, boosting brand presence in priority markets. Improved customer lifecycle emails, raising product usage and retention rates. Produced targeted content across blogs, social, and email; campaigns informed by analytics insights. Managed junior executive and collaborated with the in-house design team to execute campaigns.
Content Creator at Instagram & TikTok – @p.s.loves
January 1, 2019 - PresentProduce and manage lifestyle, travel, and food content across Instagram and TikTok, growing a combined audience of 10k+ followers. Develop partnerships with brands (including M&S, Victoria's Secret and more) for collaborative content to boost reach and engagement (avg engagement rate 4.8%, avg impressions 200k). Monitor analytics to optimise performance, adapting content based on trending topics and audience insights.
Digital Marketing & Communication Manager at Wellworking
March 1, 2018 - October 7, 2025Managed all digital channels, increasing social followers and engagement through targeted campaigns. Created content for email, blog, and website via Visualsoft CMS and WordPress. Produced reports on campaign performance using Google Analytics and Mailchimp.
Campaign Operation Email Executive / Social Media Ambassador at Harrods
July 1, 2017 - October 7, 2025Executed high-volume CRM campaigns via Silverpop, using dynamic content and A/B testing. Improved email performance by optimising segmentation and reporting on KPIs. Managed Harrods Careers’ social channels during secondment, boosting employer brand visibility.
Marketing Assistant at The British Psychological Society
December 31, 2014 - October 7, 2025Marketing support across campaigns and communications, contributing to promotional activities between 2012 and 2014.
Marketing Specialist at Wyndham Hotels & Resorts
June 1, 2023 - PresentSupported multi-brand campaigns across EMEA to drive revenue, brand awareness, and loyalty. Partnered with agencies to elevate social presence for Wyndham and Vienna House brands, ensuring consistent messaging and reach. Increased Vienna House Instagram engagement by 272% YoY; grew Wyndham Hotels Europe Instagram from 9.7k to 36.4k followers in 12 months. Supported the CRM strategy for Wyndham Rewards with segmented newsletters. Provided strategic support for paid social and programmatic campaigns to maximise ROI.
Senior Marketing Executive at EducationCity
June 1, 2023 - October 7, 2025Delivered UK & international promotional campaigns; designed international growth strategy; improved customer lifecycle emails; produced targeted content across blogs, social, and email; campaigns informed by analytics insights. Managed junior executive and collaborated with the in-house design team to execute campaigns.
Content Creator at Self-employed / @p.s.loves
January 1, 2019 - PresentProduce and manage lifestyle, travel, and food content across Instagram and TikTok, growing a 10k+ combined following. Developed partnerships with brands (including M&S, Victoria's Secret) for collaborative content to boost reach and engagement (avg engagement rate 4.8%, avg impressions 200k). Monitor analytics to optimise performance and adapt content based on trends.
Digital Marketing & Communication Manager at Wellworking
March 1, 2018 - October 7, 2025Managed all digital channels, increasing social followers and engagement through targeted campaigns. Created content for email, blog, and website via Visualsoft CMS and WordPress. Produced reports on campaign performance using Google Analytics and Mailchimp.
Campaign Operation Email Executive / Social Media Ambassador at Harrods
July 1, 2017 - October 7, 2025Executed high-volume CRM campaigns via Silverpop, using dynamic content and A/B testing. Improved email performance by optimising segmentation and reporting on KPIs. Managed Harrods Careers’ social channels during secondment, boosting employer brand visibility.
Marketing Assistant at The British Psychological Society
December 31, 2014 - October 7, 2025Supported marketing activities across campaigns, content creation, and editorial tasks.
Education
BA (Hons) Media & Linguistics at Nottingham Trent University
January 11, 2030 - September 17, 2025BA (Hons) Media & Linguistics at Nottingham Trent University
January 11, 2030 - October 7, 2025BA (Hons) Media & Linguistics at Nottingham Trent University
January 11, 2030 - October 7, 2025Qualifications
A-Levels
January 11, 2030 - October 7, 2025GCSEs
January 11, 2030 - October 7, 2025A-Levels: English, Media
January 11, 2030 - October 7, 2025GCSEs
January 11, 2030 - October 7, 2025A-Levels
January 11, 2030 - October 7, 2025GCSEs
January 11, 2030 - October 7, 2025Industry Experience
Travel & Hospitality, Education, Retail, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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