I’m a digital marketing specialist with experience helping e-commerce brands grow through data-driven advertising strategies. I create and manage campaigns across Google Ads and Meta (Facebook/Instagram), focusing on maximizing ROI and reaching the right audience with the right message. My expertise includes: Developing full-funnel ad strategies tailored to brand goals. Structuring and managing ad budgets efficiently. Building precise audience segments to increase engagement and conversions. Creating and optimizing ad creatives for multiple placements (stories, feed, horizontal). Running A/B tests and tracking performance to continuously improve results. If you’re looking for someone who can combine strategy, creativity, and performance optimization to grow your online sales, I’d be happy to help.…

Linda Kadeka-Harkova

I’m a digital marketing specialist with experience helping e-commerce brands grow through data-driven advertising strategies. I create and manage campaigns across Google Ads and Meta (Facebook/Instagram), focusing on maximizing ROI and reaching the right audience with the right message. My expertise includes: Developing full-funnel ad strategies tailored to brand goals. Structuring and managing ad budgets efficiently. Building precise audience segments to increase engagement and conversions. Creating and optimizing ad creatives for multiple placements (stories, feed, horizontal). Running A/B tests and tracking performance to continuously improve results. If you’re looking for someone who can combine strategy, creativity, and performance optimization to grow your online sales, I’d be happy to help.…

Available to hire

I’m a digital marketing specialist with experience helping e-commerce brands grow through data-driven advertising strategies. I create and manage campaigns across Google Ads and Meta (Facebook/Instagram), focusing on maximizing ROI and reaching the right audience with the right message.

My expertise includes:
Developing full-funnel ad strategies tailored to brand goals.
Structuring and managing ad budgets efficiently.
Building precise audience segments to increase engagement and conversions.
Creating and optimizing ad creatives for multiple placements (stories, feed, horizontal).
Running A/B tests and tracking performance to continuously improve results.
If you’re looking for someone who can combine strategy, creativity, and performance optimization to grow your online sales, I’d be happy to help.

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Language

English
Fluent
Russian
Fluent
Latvian
Fluent
German
Advanced

Work Experience

Marketing Specialist at BEETROOT RSL
May 2, 2025 - August 22, 2025
Marketing Assistant at Sunrise Top Hotels
February 5, 2022 - June 15, 2023
Front Desk - Receptionist at Beet Community
October 1, 2023 - September 19, 2025
Greeted and seated guests, managed reservations, check-ins and check-outs, processed payments, and provided exceptional guest service; handled inquiries and resolved complaints professionally; maintained accurate records in the online system.

Education

Bachelor of Business Administration at Riga Business School
September 1, 2023 - May 31, 2026
Bachelor of Business Administration at Riga Business School
January 11, 2030 - September 19, 2025

Qualifications

AI Instagram reels
June 3, 2025 - June 7, 2025
Facebook and Instagram Ads
June 2, 2025 - June 9, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services
    paper Google and Facebook ads for e-commerce store in Italy

    I developed and executed a digital advertising strategy for an Italian e-commerce store specializing in children’s summer apparel, targeting women aged 25–40. My responsibilities included:

    Advertising Strategy: Designed and implemented a full-funnel advertising plan across Google Ads and Meta (Facebook/Instagram), aligning messaging with seasonal promotions and product launches.

    Audience Structuring: Built detailed audience segments (demographic, interest-based, and lookalike audiences) to effectively reach and engage the target market of young mothers and families in Italy.

    Budget Management: Allocated and optimized ad spend across platforms to maximize ROI, ensuring efficient use of resources while scaling campaign performance.

    Creative Direction: Coordinated ad creatives (story, feed, and horizontal formats) tailored for different placements, focusing on high-impact visuals and localized messaging.

    Performance Optimization: Monitored campaign performance through A/B testing, continuously refining targeting, creatives, and bidding strategies to improve conversion rates.

    This campaign successfully increased brand visibility, drove traffic to the online store, and supported sales growth during the summer collection launch.