Melanie Woodward

Available to hire

I'm Melanie Woodward, a senior marketing strategist and fractional CMO specializing in lead-gen and full-funnel growth for service-based companies, subject-matter experts, and DTC brands.

About

I’m Melanie Woodward, a senior marketing strategist and fractional CMO specializing in lead-gen and full-funnel growth for service-based companies, subject-matter experts, and DTC brands. I built and exited a 14-year EdTech business in 2025, and I excel at GTM strategy, paid media, SEO, CRO, and CRM-driven attribution to deliver measurable pipeline and sales.

I’ve led remote marketing teams, designed end-to-end marketing programs, and developed content engines that support lead generation and nurture. I’m passionate about aligning marketing with business goals, driving scalable acquisition, and communicating value with clarity.

  • Joined September 2025

Industry experience

  • Software & Internet
  • Professional Services
  • Education
  • Media & Entertainment

Projects · 1

We’ve helped service-based businesses, digital product creators, and national brands generate real, measurable results through smart digital marketing and lead generation strategies. For example, we built and launched a nurture funnel that generated $125K in course revenue and $500K in software sales in just one campaign. We helped a subject matter expert validate and monetize a new offer in 60 days, achieving a 4.2% conversion rate and 3× ROAS on a small ad budget. We ran a national Meta campaign for an international wine brand that reached 2.5M+ people with clicks under $0.30, and doubled monthly leads for a pool and landscaping company while growing site traffic by 220% in six months. Our SEO and content marketing work has also led to dramatic visibility boosts — like +510 keyword rankings for a law firm and +35% traffic growth in just 30 days for a B2C brand.

  • Digital Marketer
  • Marketing Consultant
  • Marketing Strategist
  • +1

Work experience· 9 roles

Senior Sales Consultant · Strategic CoachDec 2013 – Oct 2025 · 11 yrs 11 mos

Consulted with entrepreneurs and small business owners, aligning them with business coaching programs that fit their growth goals. Exceeded monthly and quarterly targets by building trust-based sales relationships and conducting needs analysis. Collaborated with marketing and coaching teams to improve program messaging and lead quality.

Senior Sales Consultant · Strategic CoachDec 2013 – Sep 2025 · 11 yrs 10 mos

Consulted with entrepreneurs and small business owners, aligning them with growth coaching programs; exceeded monthly and quarterly targets by building trust-based sales relationships and conducting needs analysis; collaborated with marketing and coaching teams to improve program messaging and lead quality.

Digital Marketing Strategist & Consultant · AG Digital MarketingJan 2013 – Present · 13 yrs 11 mos

Launched and scaled multiple 6-figure digital products and online courses for creators, consultants, and SaaS clients. Built and led a remote team of marketers, copywriters, and developers, overseeing strategy, project execution, and performance. Designed and executed end-to-end marketing strategies including funnel builds, ad campaigns, email automations, and CRM integrations. Created content engines for clients including editorial calendars, webinar scripts, and social media frameworks to support lead generation and nurture. Developed SEO-informed blog, website, and YouTube content to drive consistent organic traffic. Delivered GTM strategies for new service lines and membership programs, increasing client MRR and retention. Acted as fractional CMO for multiple brands, aligning cross-functional marketing operations and scaling acquisition channels.

Senior Sales Consultant · Strategic CoachJan 2013 – Sep 2025 · 12 yrs 9 mos
Digital Marketing Strategist & Consultant · AG Digital MarketingJan 2013 – Present · 13 yrs 11 mos
Digital Marketing Strategist & Consultant · AG Digital MarketingJan 2013 – Present · 13 yrs 11 mos
Event Manager · C!AO Event ManagementDec 2009 – Oct 2025 · 15 yrs 11 mos
Event Manager · C!AO Event ManagementDec 2009 – Sep 2025 · 15 yrs 10 mos

Education· 7

Bachelor of Community Development (Marketing minor) · University of Manitoba2030 – 2025
Associate’s Degree, Entrepreneurship · Mount Royal University2030 – 2025
Bachelor of Community Development (Marketing minor) · University of Manitoba2030 – 2025
Associate’s Degree, Entrepreneurship · Mount Royal University2030 – 2025

Certifications and awards

Kolbe Certified - Conative Assessment Certification2030 – 2025
Conative Assessment Certification2030 – 2025
Kolbe Certified - Conative Assessment Certification2030 – 2025

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