Available to hire
I’m Melanie Woodward, a senior marketing strategist and fractional CMO specializing in lead-gen and full-funnel growth for service-based companies, subject-matter experts, and DTC brands. I built and exited a 14-year EdTech business in 2025, and I excel at GTM strategy, paid media, SEO, CRO, and CRM-driven attribution to deliver measurable pipeline and sales.
I’ve led remote marketing teams, designed end-to-end marketing programs, and developed content engines that support lead generation and nurture. I’m passionate about aligning marketing with business goals, driving scalable acquisition, and communicating value with clarity.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Strategist & Consultant at AG Digital Marketing
January 1, 2013 - PresentLaunched and scaled 6-figure digital products and online courses; built and led a remote marketing team; designed end-to-end marketing strategies including funnels, campaigns, email automations, and CRM integrations; developed content engines and SEO-driven content; delivered GTM for new service lines and membership programs; acted as fractional CMO for multiple brands.
Senior Sales Consultant at Strategic Coach
December 31, 2013 - September 17, 2025Consulted with entrepreneurs and small business owners, aligning them with growth coaching programs; exceeded monthly and quarterly targets by building trust-based sales relationships and conducting needs analysis; collaborated with marketing and coaching teams to improve program messaging and lead quality.
Event Manager at C!AO Event Management
December 31, 2009 - September 17, 2025Planned and executed large-scale events including festivals, conferences, and corporate activations; managed budgets up to $1M; oversaw logistics, volunteer recruitment up to 750, vendor contracts, sponsorships, and marketing campaigns to drive attendance and engagement.
Digital Marketing Strategist & Consultant at AG Digital Marketing
January 1, 2013 - PresentLaunched and scaled multiple 6-figure digital products and online courses for creators, consultants, and SaaS clients. Built and led a remote team of marketers, copywriters, and developers, overseeing strategy, project execution, and performance. Designed and executed end-to-end marketing strategies including funnel builds, ad campaigns, email automations, and CRM integrations. Created content engines for clients including editorial calendars, webinar scripts, and social media frameworks to support lead generation and nurture. Developed SEO-informed blog, website, and YouTube content to drive consistent organic traffic. Delivered GTM strategies for new service lines and membership programs, increasing client MRR and retention. Acted as fractional CMO for multiple brands, aligning cross-functional marketing operations and scaling acquisition channels.
Senior Sales Consultant at Strategic Coach
January 1, 2013 - September 17, 2025Consulted with entrepreneurs and small business owners, aligning them with business coaching programs that fit their growth goals. Exceeded monthly and quarterly targets by building trust-based sales relationships and conducting needs analysis. Collaborated with marketing and coaching teams to improve program messaging and lead quality.
Event Manager at C!AO Event Management
January 1, 2009 - September 17, 2025Planned and executed large-scale events including festivals, conferences, and corporate activations, managing budgets up to $1M. Oversaw all event logistics, team coordination, volunteer recruitment (up to 750), and stakeholder communications. Negotiated vendor contracts, secured sponsorships, and executed marketing campaigns to drive attendance and engagement.
Digital Marketing Strategist & Consultant at AG Digital Marketing
January 1, 2013 - PresentLaunched and scaled multiple 6-figure digital products and online courses for creators, consultants, and SaaS clients. Built and led a remote team of marketers, copywriters, and developers, overseeing strategy, project execution, and performance. Designed and executed end-to-end marketing strategies including funnel builds, ad campaigns, email automations, and CRM integrations. Created content engines for clients including editorial calendars, webinar scripts, and social media frameworks to support lead generation and nurture. Developed SEO-informed blog, website, and YouTube content to drive consistent organic traffic. Delivered GTM strategies for new service lines and membership programs, increasing client MRR and retention. Acted as fractional CMO for multiple brands, aligning cross-functional marketing operations and scaling acquisition channels.
Senior Sales Consultant at Strategic Coach
December 31, 2013 - October 6, 2025Consulted with entrepreneurs and small business owners, aligning them with business coaching programs that fit their growth goals. Exceeded monthly and quarterly targets by building trust-based sales relationships and conducting needs analysis. Collaborated with marketing and coaching teams to improve program messaging and lead quality.
Event Manager at C!AO Event Management
December 31, 2009 - October 6, 2025Planned and executed large-scale events including festivals, conferences, and corporate activations, managing budgets up to $1M. Oversaw all event logistics, team coordination, volunteer recruitment (up to 750), and stakeholder communications. Negotiated vendor contracts, secured sponsorships, and executed marketing campaigns to drive attendance and engagement.
Education
Bachelor of Community Development (Marketing minor) at University of Manitoba
January 11, 2030 - September 17, 2025Associate’s Degree, Entrepreneurship at Mount Royal University
January 11, 2030 - September 17, 2025Bachelor of Community Development (Marketing minor) at University of Manitoba
January 11, 2030 - September 17, 2025Associate’s Degree, Entrepreneurship at Mount Royal University
January 11, 2030 - September 17, 2025Conative Assessment Certification at Kolbe Certification
January 11, 2030 - September 17, 2025Bachelor of Community Development (Marketing minor) at University of Manitoba
January 11, 2030 - October 6, 2025Associate’s Degree, Entrepreneurship at Mount Royal University
January 11, 2030 - October 6, 2025Qualifications
Kolbe Certified - Conative Assessment Certification
January 11, 2030 - September 17, 2025Conative Assessment Certification
January 11, 2030 - September 17, 2025Kolbe Certified - Conative Assessment Certification
January 11, 2030 - October 6, 2025Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment
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