Available to hire
I am a results-driven Digital Marketing Specialist with 3+ years of hands-on experience running campaigns across Google, Meta (Facebook/Instagram), TikTok, and YouTube. I specialize in paid media strategy, analytics, SEO, and conversion tracking using GA4 and GTM, and I hold certifications in Google Ads, Analytics, Social Media Marketing, HubSpot, and Meta.
I have a track record of delivering ROI-focused campaigns for e-commerce, service providers, and B2C brands, with strengths in audience segmentation, retargeting, and performance reporting, as well as SEO and YouTube optimization that boosts organic visibility and video engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Bengali
Fluent
English
Fluent
Hindi
Intermediate
Urdu
Intermediate
Work Experience
Freelancer at Freelancer
January 1, 2023 - PresentManaged social media engagement for local businesses, increasing online visibility; provided tech support and digital advisory services to the community; created promotional content for local events using digital advertising principles
Freelancer at Self-employed / Freelancer
January 1, 2023 - PresentManaged social media engagement for local businesses, increasing online visibility. Provided tech support and digital advisory services to the community. Created promotional content for local events using digital advertising principles.
Digital Marketing Specialist at Freelancer
January 1, 2020 - PresentPlanned and executed Google Ads and Meta Ads campaigns, improving ROAS and lowering cost per conversion. Implemented GA4 and GTM for enhanced conversion tracking, custom events, and KPI monitoring. Optimized ad campaigns through A/B testing, budget allocation, and creative improvements. Generated weekly and monthly performance reports with actionable insights for clients.
Digital Marketing Specialist (Freelancer) at Freelancer
January 1, 2020 - PresentPlanned and executed Google Ads and Meta Ads campaigns, improving ROAS and lowering cost per conversion. Implemented GA4 and GTM for enhanced conversion tracking, custom events, and KPI monitoring. Optimized ad campaigns through A/B testing, budget allocation, and creative improvements. Generated weekly and monthly performance reports with actionable insights for clients.
Freelancer – Digital Marketing Specialist at Self-Employed / Freelancer
January 1, 2020 - PresentPlanned and executed Google Ads and Meta Ads campaigns, improving ROAS and lowering cost per conversion. Implemented GA4 and GTM for enhanced conversion tracking, custom events, and KPI monitoring. Optimized ad campaigns through A/B testing, budget allocation, and creative improvements. Generated weekly and monthly performance reports with actionable insights for clients.
Performance Marketing Specialist at Freelancer
January 1, 2020 - PresentDeveloped and managed performance-focused ad campaigns for ecommerce and lead generation clients, achieving an average 28% increase in ROAS and 22% reduction in CPA. Implemented end-to-end tracking solutions using GA4 and GTM, enabling precise conversion attribution and data-informed optimizations. Conducted continuous A/B testing on ad creatives, audiences, and landing pages, improving CTR by up to 35% quarter-over-quarter. Delivered transparent, actionable performance reports, empowering clients with clear insights into campaign effectiveness and growth opportunities.
Freelance Performance Marketing Specialist at Self-Employed / Freelance
January 1, 2020 - PresentDeveloped and managed performance-focused ad campaigns for e-commerce and lead-generation clients, achieving an average 28% increase in ROAS and 22% reduction in CPA. Implemented end-to-end tracking using GA4 and GTM, enabling precise conversion attribution and data-informed optimization. Conducted continuous A/B testing on creatives, audiences, and landing pages, improving CTR by up to 35% quarter-over-quarter. Delivered transparent, actionable performance reports with insights into campaign effectiveness and growth opportunities.
Freelance Digital Marketing Specialist at Remote / Freelance (Clients in UAE & Bangladesh)
January 1, 2020 - PresentPlanned and executed high-performing paid media campaigns on Google, Facebook/Instagram, TikTok, and YouTube. Managed budgets effectively, reducing CPA and increasing conversion rates for multiple clients. Implemented GA4 & server-side GTM tracking for accurate lead attribution. Executed SEO strategies improving organic visibility and search rankings. Selected client highlights include Bright Delight Cleaning Services (Ajman, UAE) for sofa, carpet & home cleaning campaigns; an e-commerce fashion seller with optimized Facebook/Instagram funnels; and a local real estate lead generator with tailored ad copy and landing pages.
Education
Higher Secondary Certificate (HSC) at Jaintapur University and College, Sylhet
January 11, 2030 - January 1, 2020Secondary School Certificate (SSC) at Jaintapur Gobl High School, Sylhet
January 11, 2030 - January 1, 2018Higher Secondary Certificate (HSC), Science at Jaintapur University and College, Sylhet
January 1, 2020 - January 1, 2020Secondary School Certificate (SSC), Science at Jaintapur Gobl High School, Sylhet
January 1, 2018 - January 1, 2018 at Sylhet Government College
January 11, 2030 - September 20, 2025 at Sylhet Government College
January 11, 2030 - September 20, 2025 at Sylhet Government College
January 11, 2030 - September 20, 2025Higher Secondary Certificate (HSC) at Sylhet University College, Sylhet
January 1, 2020 - June 1, 2022Secondary School Certificate (SSC) at Sylhet
January 11, 2030 - January 1, 2018Higher Secondary Certificate (HSC) - Science at Sylhet University College
January 1, 2020 - June 1, 2022Secondary School Certificate (SSC) - Science at Sylhet
January 11, 2030 - January 1, 2018SSC (Science) at Jaintapur Govt. School
January 1, 2016 - January 1, 2018HSC (Science) at Jainta Degree College
January 1, 2018 - January 1, 2020Qualifications
HubSpot Social Media Certification
September 1, 2025 - October 1, 2027HubSpot Digital Marketing Certification
September 1, 2025 - October 1, 2026Social Media Certification
September 1, 2025 - October 1, 2027Digital Marketing Certification
September 1, 2025 - October 1, 2026Google Analytics 4 Certification
January 11, 2030 - September 20, 2025Google Ads (Search, Display, Performance Max)
January 11, 2030 - September 20, 2025Meta Blueprint Certification
January 11, 2030 - September 20, 2025Google Analytics 4 Certification
January 11, 2030 - September 20, 2025Google Ads (Search, Display, Performance Max)
January 11, 2030 - September 20, 2025Meta Blueprint Certification
January 11, 2030 - September 20, 2025Google Analytics 4 Certification
January 11, 2030 - September 20, 2025Google Ads (Search, Display, Performance Max)
January 11, 2030 - September 20, 2025Meta Blueprint Certification
January 11, 2030 - September 20, 2025Social Media Certification
September 1, 2025 - October 1, 2027Google Analytics 4 Certification
September 16, 2025 - September 16, 2026Digital Marketing Certification
September 1, 2025 - October 1, 2026Meta Blueprint Certified Professional
January 1, 2024 - December 31, 2026Social Media Certification (HubSpot Academy)
September 1, 2025 - October 1, 2027Google Analytics Certification
January 11, 2030 - October 8, 2025Google Ads Certification
January 11, 2030 - October 8, 2025Meta (Facebook/Instagram) Certification
January 11, 2030 - October 8, 2025Google Ads
January 11, 2030 - October 8, 2025Google Analytics
January 11, 2030 - October 8, 2025Digital Marketing
January 11, 2030 - October 8, 2025Social Media Marketing
January 11, 2030 - October 8, 2025Meta Blueprint
January 11, 2030 - October 8, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
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