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I’m excited to apply for this role. I bring 10+ years of experience across front-end development, UX design, and cross-functional collaboration. Most recently, I led the web experience for brands like j.jill, e.l.f. Cosmetics and Well People, and contributed to AI-assisted front-end projects through a contract with a frontier AI company. I have a strong eye for detail, love designing intuitive user experiences, and thrive in fast-moving, collaborative environments. I’d love the chance to bring this energy and expertise to your team. Looking forward to hearing from you,  Roxy Ayaz…I’m excited to apply for this role. I bring 10+ years of experience across front-end development, UX design, and cross-functional collaboration. Most recently, I led the web experience for brands like j.jill, e.l.f. Cosmetics and Well People, and contributed to AI-assisted front-end projects through a contract with a frontier AI company. I have a strong eye for detail, love designing intuitive user experiences, and thrive in fast-moving, collaborative environments. I’d love the chance to bring this energy and expertise to your team. Looking forward to hearing from you,  Roxy Ayaz

Roxy Ayaz

Front-End Developer, Web Developer, UI Designer, +3

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I’m excited to apply for this role. I bring 10+ years of experience across front-end development, UX design, and cross-functional collaboration. Most recently, I led the web experience for brands like j.jill, e.l.f. Cosmetics and Well People, and contributed to AI-assisted front-end projects through a contract with a frontier AI company. I have a strong eye for detail, love designing intuitive user experiences, and thrive in fast-moving, collaborative environments. I’d love the chance to bring this energy and expertise to your team. Looking forward to hearing from you,  Roxy Ayaz…I’m excited to apply for this role. I bring 10+ years of experience across front-end development, UX design, and cross-functional collaboration. Most recently, I led the web experience for brands like j.jill, e.l.f. Cosmetics and Well People, and contributed to AI-assisted front-end projects through a contract with a frontier AI company. I have a strong eye for detail, love designing intuitive user experiences, and thrive in fast-moving, collaborative environments. I’d love the chance to bring this energy and expertise to your team. Looking forward to hearing from you,  Roxy Ayaz

Available to hire

I’m excited to apply for this role. I bring 10+ years of experience across front-end development, UX design, and cross-functional collaboration. Most recently, I led the web experience for brands like j.jill, e.l.f. Cosmetics and Well People, and contributed to AI-assisted front-end projects through a contract with a frontier AI company. I have a strong eye for detail, love designing intuitive user experiences, and thrive in fast-moving, collaborative environments. I’d love the chance to bring this energy and expertise to your team.

Looking forward to hearing from you,

Roxy Ayaz

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

AI Web Development Expert at Mercor Intelligence

February 1, 2025 - Present

Optimized AI-generated React applications for responsive design, performance, and user experience; applied JavaScript, TypeScript, CSS/SCSS and modern UI principles for a leading AI company ( NDA ); conducted comprehensive UI/UX audits for accessibility (WCAG 2.2, a11y), front-end architecture, SEO, and Core Web Vitals compliance; leveraged UX/UI design expertise to refine LL M-driven web applications; collaborated with designers, engineers, and AI researchers in an Agile workflow to enhance AI-assisted web development processes.

Senior Front-end UI/UX Developer at J. Jill

June 1, 2024 - February 1, 2025

Delivered UI/UX design from concept through hand-off to development, ensuring pixel-perfect and responsive implementation; built and optimized dynamic site features using HTML5, CSS/SCSS3, Tailwind, and JavaScript to enhance engagement and responsiveness; designed and executed A/B tests to refine layouts, content hierarchy, and messaging for improved conversions; collaborated with product and marketing teams in an Agile environment to ship impactful, user-focused features.

Senior Front-end Developer at e.l.f. Beauty and Well People eCommerce

March 1, 2021 - October 1, 2023

Led front-end development for e.l.f. Beauty and Well People eCommerce sites, creating immersive, responsive user experiences; developed dynamic features (HTML5, CSS/SCSS, JavaScript) including homepages, landing pages, and collection pages; translated wireframes from Figma into high-performance, responsive pages; implemented AB tests; managed content operations teams for domestic and international sites.

Frontend & Email Developer at Sounds True & Other Companies

July 1, 2020 - March 1, 2021

Developed and optimized 9 landing pages on Instapage, improving engagement and conversions; designed and customized 150+ email templates in Klaviyo with automated workflows, segmentation, and analytics tracking; executed strategic email marketing campaigns for clients such as Sounds True, Disney, and GetChoo App.

Email Developer at Walt Disney Company

October 1, 2018 - September 1, 2019

Developed and coded mobile-responsive email templates and components using HTML/CSS; ensured design fidelity and functionality for Disney campaigns; QA across devices and platforms using Email On Acid; animated banners from Photoshop design files; recognized as fastest developer on the team ensuring quick turnaround and reusable, maintainable code.

Software Engineer Fellow at General Assembly

October 1, 2017 - May 1, 2018

Built full-stack web apps with React, Express, Ruby on Rails; integrated third-party APIs to extend functionality; collaborated in Agile teams with Git for version control and code reviews; gained proficiency in modern front-end and back-end practices.

Associate Buyer at Amazon

April 1, 2016 - August 1, 2017

Strategized and improved procurement processes for 50+ vendors; forecasted weekly sales and margins; built pricing matrices and tracked performance; collaborated with product owners; planned marketing events and on-shelf readiness.

Assistant Buyer & Planning Analyst at Macy's

August 1, 2014 - April 1, 2016

Forecasted weekly sales by product category; QA’d Macy’s mobile and web apps for promotions and events; collaborated with private label vendors to develop products; pricing and merchandising analysis; supported onboarding of new lines.

Front-end Developer at Envy Labs

September 1, 2019 - July 1, 2020

Translated Sketch designs into fully responsive, accessible web pages using React, CSS/SASS, Tailwind, and Styled Components; led front-end development and optimization of gunpla gallery site, ensuring cross-browser compatibility and responsive design; developed animations and transitions for SVGs and web page components; authored technical articles for the company website.

Senior Front-end UI/UX Developer at J.Jill

June 1, 2024 - February 1, 2025

Delivered UI/UX design from concept through hand-off to development, ensuring pixel-perfect and responsive implementation. Built and optimized dynamic site features using HTML5, CSS/SCSS, Tailwind, and JavaScript to enhance engagement and reduce bounce rate. Designed and executed A/B tests to refine layouts, content hierarchy, and messaging for improved conversion rates. Collaborated with product and marketing teams in an Agile environment to ship impactful, user-focused features.

Front-end & Email Developer at Sounds True & Other Companies

July 1, 2020 - March 1, 2021

Developed and optimized 9 landing pages on Instapage, resulting in increased user engagement and conversions. Designed and customized 150+ email templates in Klaviyo with automated workflows, segmentation, and analytics tracking for Sounds True. Successfully executed strategic email marketing campaigns with precise timing, customer segmentation, and flow for clients such as Sounds True, Walt Disney Company, Big State Home Buyers, Orlando Night Guide, and GetChoo App.