Paula Rozados

Remote EU Social Media & Influencer Manager at Conasi & Vitamix - Vivela Cocina Natural

Led content and influencer strategy across social and blog, integrating paid and organic efforts. Delivered performance reports via GA4 and CRM data to drive user retention.

Product Marketing Manager at UpBeat Studio

Launched product features and led go-to-market strategy, using A/B tests to optimize activation and conversion KPIs.

Social Media & Influencer Manager at Conasi & Vita Mix

Created natural content and influencer strategy across social and blog, integrating paid and organic efforts. Delivered performance reports via GA4 and CRM data to drive user retention.

Product Marketing Manager at UpBeat Studio

Launched product features and go-to-market strategy, using A/B tests to optimize activation and conversion.

Remote EU Digital Consultant at Freelance

Supported early-stage founders by structuring their marketing operations, from documentation and automated flows to onboarding journeys and CRM integrations.

Digital Consultant at Independent / Freelance

Supported early-stage founders by structuring marketing operations, from documentation and automated flows to onboarding journeys and CRM integrations.

Digital Consultant at IBM iX London (Granada Digital)

Led CRM and UX analytics implementation for clients, using data to inform creative decisions for user journeys. Supported agile rollout and owned stakeholder communications.