Marketing Manager at TBA Global & TBA Accountants

Led GTM strategy and OKR framework for the organization, driving 800%+ organic traffic growth and a 120% increase in MQLs. Coordinated a cross-functional team to streamline workflows, reduced project delivery cycle by 50%, and cut labor costs by 70%.

E-commerce Seller at Kissy Ruwen & 2MM Jewelry

Negotiated exclusive UK distribution rights and built a distribution network, increasing monthly order volume by 300% within the first year.

Founder at Huaren Sports Consulting Ltd.

Built GTM strategy, identified niche markets, and formed long-term partnerships with sports institutes. Launched social media platforms and significantly elevated brand visibility among overseas Chinese student communities; directed 100+ offline events.

Marketing Assistant at Dentexcel Private Dental Practice

Created partnerships with KOLs and hygienists; established RED and Instagram marketing channels; increased patient bookings by 30%; produced viral health care content with a RED campaign reaching 50k+ views and 700+ engagements.

Marketing Manager - Full-time at TBA Global & TBA accounts

Led GTM strategy and OKR framework; drove 800%+ organic traffic growth and 120% increase in MQIs. Guided cross-functional teams (design, content, data, events) to streamline workflows, cutting project delivery cycles by 50% and reducing labour costs by 70%. Built e-commerce & B2B partnerships with Amazon, AliExpress, and local vendors; executed hybrid live + digital campaigns that boosted GMV and category exposure. Negotiated and onboarded high-potential merchants via B2B outreach, affiliate, and influencer networks; designed category-specific marketing roadmaps based on merchant lifecycle insights. Managed three corporate websites (WordPress rebuilds) and Wix launches; optimized SEO to achieve 800% and 255% traffic growth. Oversaw 10+ social channels and produced 200+ marketing videos, driving viral campaigns with posts exceeding 150k reads.

Founder - Self-employed at Huaren Sports Consulting Ltd

Built the business from the ground up: GTM strategy, niche market identification, and long-term partnerships with sports institutions. Launched and managed overseas Chinese student communities on social platforms; organized 100+ offline events, including two national basketball tournaments (20+ universities, 500+ participants); managed 30+ volunteers and staff.

Marketing Assistant (Part-time) at Dentexcel Private Dental Practice

Built partnerships with KOL hygienists to strengthen brand credibility and referral growth. Created and managed RED and Instagram marketing channels, increasing patient bookings by 30%. Produced viral health content, with a RED campaign reaching 50k+ views and 700+ engagements.

E-commerce Seller at Kissy Ruwen & 2MM Jewelry

Negotiated exclusive UK distribution rights, built a distribution network, increasing monthly order volume by 300% within the first year. Co-founded and scaled 2MM Jewelry, defining market positioning, executing influencer campaigns, and optimizing platform operations for conversions.

Marketing Manager - Full-time at TBA Global

Led go-to-market (GTM) strategy and OKR framework, driving 800%+ organic traffic growth and a 120% increase in MQLs. Managed an across-functional team (design, content, data, events) to streamline workflows and cut project delivery cycles by 50%, while reducing labor costs by 70%.

Marketing Manager at International Education Ltd.

Developed and executed strategic marketing initiatives, including brand positioning and segmentation, resulting in a 25% increase in brand awareness; managed cross-platform campaigns achieving a 30% uplift in digital engagement; built partnerships with universities and education firms, expanding the B2B client base.

E-commerce Seller at Kissy Ruwen

Negotiated exclusive UK distribution rights; built a distribution network and increased monthly order volume by 300% within the first year.

Founder at Huaren Sports Consulting Ltd.

Launched and led a sports marketing consultancy; developed GTM strategies, built social media presence, established vendor partnerships, and organized national basketball tournaments; fostered long-term partnerships with sports institutions.