Mehak Arora

Performance Marketing Specialist at 360 Solutions

Successfully drove growth: achieved 40% monthly leads growth (MQL to SQL) from SEA campaigns (Google Ads). Led PPC campaign optimization, reducing CPL by 15% through structured campaign restructuring. Managed multi-channel paid search campaigns on Google Ads and LinkedIn Ads. Owned end-to-end CRM funnel in HubSpot (email marketing funnel, lead generation). Built landing pages for B2B product and marketing activities. Conducted competitive analysis on search trends and bidding strategies to maximize ROI and ROAS. Generated weekly KPI and performance reports to inform strategy. Collaborated with cross-functional teams to improve campaign efficiency by 20% and maintain budget adherence.

Digital Marketing Analyst at Replique (BASF spin-off)

Digital Marketing (Work in Student) role focusing on SEA campaigns and B2B lead generation. Lead generation activity contributing to ROI improvements; managed CRM and automation tasks; built landing pages as part of marketing activities. Location: Mannheim, Germany.

Digital Marketing (Work in Student) at Replique (BASF spin-off)

Digital marketing role focusing on B2B campaigns across SEA channels with emphasis on Google Ads, Meta Ads, and TikTok. Built end-to-end HubSpot CRM funnel (email marketing, lead generation) and created landing pages for product marketing. Collaborated with cross-functional teams to drive growth and optimized ROI through data-driven testing.

Performance Marketing Specialist at 360 Solutions

Managed multi-channel paid marketing campaigns focused on SEA (Google Ads, Meta Ads, TikTok) and lead generation. Achieved 40% growth in monthly leads (MQL to SQL). Optimized PPC campaign structure, bidding strategies, and reduced CPC by 15% through restructuring. Built and maintained an end-to-end CRM funnel in HubSpot (email marketing funnel, lead generation) and created landing pages for B2B products. Conducted competitive analyses, A/B testing, and produced KPI reporting and media planning.

Digital Marketing Analyst at DUA Assassins

Supported B2B digital marketing campaigns; contributed to PPC and paid social efforts, CRM funnel development, and landing page creation. Performed performance reporting, competitive analysis, and supported LinkedIn, Google Ads, and other digital channels.

Digital Marketing Analyst at DUA Assassins

Digital Marketing Analyst (Working Student) focusing on B2B digital marketing in Delhi, India. Supported end-to-end digital marketing activities, including SEA campaign analysis and optimization, lead generation, and marketing automation.

Performance Marketing Specialist at 360 Solutions

Managed multi-channel SEA campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok). Achieved 40% growth in monthly leads (MQL to SQL). Led PPC campaign optimizations, reducing CPL by 15% through structured campaign restructuring. Managed and optimized B2B paid search campaigns on Google Ads and LinkedIn Ads. Built end-to-end CRM funnel in HubSpot (email funnel, lead generation). Built landing pages for B2B product marketing. Conducted competitive analysis on search trends and bidding strategies to maximize ROI and ROAS. Created weekly/monthly KPI and media plans to ensure performance tracking and strategic optimization.