Hi, I’m Bhumika Jotaniya, an MBA candidate in International Management with 3+ years of experience in B2B marketing, demand generation, and field marketing across EMEA. I excel at turning data into growth, coordinating cross-functional teams, and optimizing campaigns from planning to execution. I’m proficient with CRM and marketing automation tools like Salesforce, HubSpot, and Marketo, and I focus on pipeline growth, ABM, and partner enablement. I’m excited to travel for events, collaborate with teams worldwide, and relocate as needed to support channel partners and sales teams. I value curiosity, clear communication, and delivering measurable results while building strong relationships with stakeholders and customers.…

Bhumika Jotaniya

Hi, I’m Bhumika Jotaniya, an MBA candidate in International Management with 3+ years of experience in B2B marketing, demand generation, and field marketing across EMEA. I excel at turning data into growth, coordinating cross-functional teams, and optimizing campaigns from planning to execution. I’m proficient with CRM and marketing automation tools like Salesforce, HubSpot, and Marketo, and I focus on pipeline growth, ABM, and partner enablement. I’m excited to travel for events, collaborate with teams worldwide, and relocate as needed to support channel partners and sales teams. I value curiosity, clear communication, and delivering measurable results while building strong relationships with stakeholders and customers.…

Available to hire

Hi, I’m Bhumika Jotaniya, an MBA candidate in International Management with 3+ years of experience in B2B marketing, demand generation, and field marketing across EMEA. I excel at turning data into growth, coordinating cross-functional teams, and optimizing campaigns from planning to execution. I’m proficient with CRM and marketing automation tools like Salesforce, HubSpot, and Marketo, and I focus on pipeline growth, ABM, and partner enablement.
I’m excited to travel for events, collaborate with teams worldwide, and relocate as needed to support channel partners and sales teams. I value curiosity, clear communication, and delivering measurable results while building strong relationships with stakeholders and customers.

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Skills

Experience Level

Language

English
Fluent
German
Intermediate
Hindi
Fluent

Work Experience

Working student - Channel Marketing at TeamViewer Germany GmbH
March 1, 2024 - Present
• Executing co-marketing campaigns with partners, including digital marketing, events, webinars, newsletters, and other promotional activities. • Developing an ROI framework for EMEA - wide events, leveraging post–event data analysis to measure effectiveness and enhance future investment. • Monitoring and analyzing the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization. • Working closely with internal teams such as sales, design, event, product, content, automation and channel sales to align strategies and ensure a cohesive approach to partner engagement and communication with channel partners. • Spearheaded the integration of CRM tools with marketing automation platforms, streamlining lead tracking, nurturing processes, and improving data accuracy. • Managing marketing materials and Selecting and managing event logistics.
Marketing Executive at Shiv Enterprise
June 1, 2022 - September 30, 2023
• Expert in the creation, execution, and management of marketing events, tradeshows, webinars, and campaigns, resulting in a 25% increase in lead generation and contributing to significant brand visibility. • Build new innovative marketing strategy for brand awareness and brand management. • Skilled in negotiating and closing brand deals, successfully securing key partnerships. • Proficient in client follow-ups and maintaining client relationships, achieving a 72% client retention rate through effective relationship management. • Demonstrated responsibility in achieving revenue targets and generation, consistently meeting or exceeding quarterly goals. • Established KPIs and metrics to measure event success and return on investment. • Accomplished in maintaining B2B relations, collaboration, and meeting revenue targets. • Responsible for managing budgets, selecting appropriate vendors and products, and overseeing the creation of brochures, presentations, and other materials for events and campaigns to support the sales process.
Intern Marketing and Administration at Rajkot Nagrik Sahakari Bank Ltd.
April 1, 2025 - Present
Working Student - Channel Marketing at TeamViewer
March 1, 2024 - Present
Executing co-marketing campaigns with partners, including digital marketing, events, webinars, newsletters, and other promotional activities. Developing an ROI framework for EMEA-wide events, leveraging post-event data analysis to measure effectiveness and enhance future investment. Monitoring and analyzing the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization. Working closely with internal teams such as sales, design, event, product, content, automation and channel sales to align strategies and ensure a cohesive approach to partner engagement and communication with channel partners. Spearheaded the integration of CRM tools with marketing automation platforms, streamlining lead tracking, nurturing processes, and improving data accuracy. Managing marketing materials and selecting and managing event logistics.
Marketing Executive at Shiv Enterprise
September 1, 2023 - September 18, 2025
Expert in the creation, execution, and management of marketing events, tradeshows, webinars, and campaigns, resulting in a 25% increase in lead generation and contributing to significant brand visibility. Built new innovative marketing strategy for brand awareness and brand management. Skilled in negotiating and closing brand deals, successfully securing key partnerships. Proficient in client follow-ups and maintaining client relationships, achieving a 72% client retention rate through effective relationship management. Established KPIs and metrics to measure event success and ROI.
Marketing & Administration Intern at Rajkot Nagrik Sahakari Bank Ltd.
June 30, 2018 - September 18, 2025
Assisted in executing marketing campaigns to boost customer engagement and brand awareness for bank products and services. Conducted market research on customer needs and competitors to inform marketing strategies and decisions. Managed documentation, scheduling, and correspondence to enhance team productivity.
Working student – Channel Marketing at TeamViewer
March 1, 2024 - Present
Executing co-marketing campaigns with partners, including digital marketing, events, webinars, newsletters, and other promotional activities. Developing an ROI framework for EMEA-wide events, leveraging post-event data analysis to measure effectiveness and enhance future investment. Monitoring and analyzing the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization. Working closely with internal teams such as sales, design, event, product, content, automation and channel sales to align strategies and ensure a cohesive approach to partner engagement and communication with channel partners. Spearheaded the integration of CRM tools with marketing automation platforms, streamlining lead tracking, nurturing processes, and improving data accuracy. Managing marketing materials and selecting and managing event logistics.
Marketing Executive at Shiv Enterprise
September 30, 2023 - September 18, 2025
Expert in the creation, execution, and management of marketing events, tradeshows, webinars, and campaigns, resulting in a 25% increase in lead generation and contributing to significant brand visibility. Built new innovative marketing strategies for brand awareness and brand management. Negotiated and closed brand deals, securing key partnerships. Proficient in client follow-ups and maintaining client relationships, achieving a 72% client retention rate. Demonstrated responsibility in achieving revenue targets and generation, consistently meeting or exceeding quarterly goals. Established KPIs and metrics to measure event success and ROI. Managed budgets, vendors, and materials such as brochures and presentations to support the sales process.
Thesis Student at LIC India
April 30, 2019 - September 18, 2025
Subject - Customer satisfaction with the service quality of LIC insurance in Surat City. Implemented strategies to address customer concerns and feedback proactively. Collaborated with cross-functional teams to identify and rectify service quality gaps. Utilized data to identify trends impacting customer satisfaction. Developed and maintained strong relationships with key clients to understand their needs.
Intern at Rajkot Nagrik Sahakari Bank Ltd.
June 30, 2018 - September 18, 2025
Assisted in executing marketing campaigns to boost customer engagement and brand awareness for bank products and services. Conducted market research on customer needs and competitors to inform marketing strategies and decisions. Managed documentation, scheduling, and correspondence to enhance team productivity.
Work student – Channel Marketing at TeamViewer
March 1, 2024 - October 29, 2025
Executing co-marketing campaigns and demand generation campaigns across EMEA in collaboration with channel partners, driving a qualified pipeline. Developing an ROI framework for EMEA-wide events, leveraging post-event data analysis to measure effectiveness and enhance future investment. Monitoring and analyzing the performance of marketing campaigns and initiatives, providing insights and recommendations for optimization. Collaborate with cross-functional teams (Sales, Content, Product, and Channel) to ensure strategic alignment in all field marketing activities. Manage CRM (Salesforce) and automation tools (HubSpot, Marketo) to streamline lead nurturing and improve data accuracy. Oversee event logistics, marketing materials, and regional campaign execution.
Marketing Executive at Shiv Enterprise
September 1, 2023 - September 1, 2023
Expert in the creation, execution, and management of marketing events, tradeshows, webinars, and campaigns, resulting in a 25% increase in lead generation and contributing to significant brand visibility. Built new innovative marketing strategy for brand awareness and brand management. Negotiated and closed brand deals, successfully securing key partnerships. Proficient in client follow-ups and maintaining client relationships, achieving a 72% client retention rate through effective relationship management. Demonstrated responsibility in achieving revenue targets and generation, consistently meeting or exceeding quarterly goals. Tracked KPIs to assess campaign ROI and identify optimization opportunities. Accomplished in maintaining B2B relations, collaboration, and meeting revenue targets. Managed event budgets, vendor coordination, and campaign materials to support sales enablement.
Intern at Rajkot Nagrik Sahakari Bank Ltd.
June 1, 2018 - June 1, 2018
Assisted in executing marketing campaigns to boost customer engagement and brand awareness for bank products and services. Conducted market research on customer needs and competitors to inform marketing strategies and decisions. Managed documentation, scheduling, and correspondence to enhance team productivity.
Working Student – Channel Marketing at TeamViewer
March 1, 2024 - October 30, 2025
Executing co-marketing and demand-generation campaigns across EMEA in collaboration with channel partners to drive a qualified pipeline. Developed an ROI framework for EMEA-wide events and used post-event data analysis to measure effectiveness and optimize future investment. Monitored and analyzed campaign performance, providing insights and recommendations for optimization. Collaborated with Sales, Content, Product, and Channel teams to ensure strategic alignment in field marketing activities. Managed Salesforce (CRM) and marketing automation tools (HubSpot, Marketo) to streamline lead nurturing and improve data accuracy. Oversaw event logistics, marketing materials, and regional campaign execution.
Intern (Marketing & Administration) at Rajkot Nagrik Sahakari Bank Ltd.
June 1, 2018 - June 1, 2018
Assisted in executing marketing campaigns to boost customer engagement and brand awareness for bank products and services. Conducted market research on customer needs and competitors to inform marketing strategies and decisions. Managed documentation, scheduling, and correspondence to enhance team productivity.
Thesis Student at LIC India
April 1, 2019 - April 1, 2019
Thesis on customer satisfaction with the service quality of LIC insurance in Surat City. Implemented strategies to address customer concerns and feedback proactively. Collaborated with cross-functional teams to identify and rectify service quality gaps. Utilized data to identify trends impacting customer satisfaction and developed strong relationships with key clients.

Education

MBA at Hochschule für Wirtschaft und Umwelt (HFWU)
March 1, 2024 - September 18, 2025
BBA at Veer Narmad South Gujarat University
June 1, 2016 - May 31, 2019
MBA in International Management at Hochschule für Wirtschaft und Umwelt (HFWU)
March 1, 2024 - September 18, 2025
BBA at Veer Narmad South Gujarat University
June 1, 2016 - May 1, 2019
MBA in International Management at Hochschule für Wirtschaft und Umwelt (HFWU)
January 11, 2030 - March 1, 2024
BBA (Bachelor of Business Administration) at Veer Narmad South Gujarat University
June 1, 2016 - May 1, 2019
MBA in International Management at Hochschule für Wirtschaft und Umwelt (HFWU)
March 1, 2024 - October 30, 2025
BBA (Bachelors of Business Administration) at Veer Narmad South Gujarat University
June 1, 2016 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services

Skills

Experience Level