Available to hire
Hi, I’m Angeliki Kouroupi, a digital marketing strategist with global, cross-functional experience delivering data-informed and AI-powered digital strategy in B2B, agency and multinational companies.
I lead cross-channel performance marketing initiatives, advise stakeholders, collaborate with product, sales and content teams, and foster innovation through marketing automation and insight-led targeting. I guide client-centric strategies, enable global teams, manage paid media, and apply neuromarketing to influence consumer behavior.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Greek, Modern
Fluent
Dutch
Beginner
Work Experience
DIGITAL MARKETING SPECIALIST at Esprinet
February 1, 2020 - PresentDevelopment of digital strategies to achieve business objectives through PPC campaigns, landing pages, newsletters, performance marketing, affiliate marketing and business development activities in the digital B2B field.
STRATEGIC PLANNER at Afterpixel
December 1, 2019 - September 18, 2025Online/offline communication projects, market research, target analysis and trend hunting. Web and social listening activities and presentation of strategic brand reputation projects. Biddable and social media campaigns management.
DIGITAL MARKETING CONSULTANT at Dentsu Aegis Network
October 1, 2019 - September 18, 2025Worked with a range of biddable media channels to create, optimise and report on paid social, search, GDN, YouTube and remarketing campaigns across a portfolio of clients.
KNOWLEDGE MANAGER & DIGITAL MARKETING STRATEGIC CONSULTANT at Covisian Digital
July 1, 2018 - September 18, 2025Planned and delivered training and product assessments; provided consultancy on digital strategies mainly on Google and Facebook Ads to improve the skills and competences of professionals within companies or communication agencies; Project Management.
GOOGLE ADS AGENCY DEVELOPMENT MANAGER ( GR, CY, MA) at Covisian
December 1, 2017 - September 18, 2025Advised a group of media and SEM agencies for the online advertising investment of their clients with Google. Supported agencies in effectively achieving marketing and ROI objectives; performance measurement and monthly reporting. Quarterly business reviews with top-tier customers.
GOOGLE ADWORDS ACCOUNT STRATEGIST ( GR, CY, MA) at Covisian
December 1, 2016 - September 18, 2025Creation, monitoring, analysis and optimization of Google AdWords campaigns; trend, market, funnel, customer journey and conversion data analysis. Professional training courses.
Strategic Planner at Afterpixel, Milano
December 31, 2019 - December 31, 2019Communicating online/offline project plans; conducting market research, target analysis, and trend research; coordinating creative processes and presenting strategic brand reputation projects; managing online and offline campaigns and social media activities.
Knowledge Manager & Digital Marketing Strategic Consultant at Covisian Digital, Milano
July 31, 2018 - July 31, 2018Planning and delivering training and product assessments; consulting on digital strategies (primarily Google and Facebook Ads) to improve professionals' skills within client companies or agencies; project management.
Agency Development Manager at Covisian, Vimercate
December 31, 2017 - December 31, 2017Consultant to a group of media and SEM agencies for their clients' online advertising investment with Google; supporting agencies to effectively achieve marketing and ROI objectives according to clients' business models.
Google Ads Account Strategist at Covisian, Vimercate
December 31, 2016 - December 31, 2016Creation, monitoring, analysis and optimization of Google Ads campaigns; analysis of trends, funnel, customer journey and conversion data; professional training courses.
Digital Marketing Consultant at Dentsu Aegis Network
July 1, 2018 - September 30, 2018Supported the execution of multi-platform paid campaigns for high-value clients, including Google Ads, GDN, YouTube and paid social, contributing to measurable increases in client visibility and conversion metrics. Assisted in performance reporting and optimization strategies, laying the foundation for data-informed decision-making and improved budget efficiency across client accounts.
Knowledge Manager & Digital Marketing Consultant at Covisian Digital
January 1, 2018 - July 31, 2018Applied Agile methodologies to manage projects and contracts and accelerate delivery in a start-up agency. Designed and delivered customized training to marketers and agency teams on Google and Facebook Ads, driving improvements in ad performance, platform knowledge, and campaign consistency. Advised cross-functional clients on full-funnel digital strategy, aligning media tactics with business goals and enhancing marketing maturity across B2B and SMB segments.
Google Ads Agency Development Manager | Ads Account Strategist at Covisian
February 1, 2016 - December 31, 2017Managed relationships with advertising (SEM) agencies across Greece, Cyprus and Malta to optimize clients’ Google Ads performance and improve marketing ROI through strategic consultation and QBRs. Provided tailored guidance on campaign structures, KPIs, and conversion tracking to elevate strategic outcomes for high-value clients in diverse industry verticals. Created and optimized Google Ads campaigns, conducting market and performance data analysis to improve account structure, targeting, and bid strategies. Delivered performance reports and client trainings that increased campaign transparency and strengthened long-term client retention across key markets.
Education
Political Science at Aristotle University of Thessaloniki
January 11, 2030 - September 18, 2025Master's in Brand Communication at Politecnico di Milano
January 11, 2030 - September 18, 2025Master in Brand Communication at POLITECNICO DI MILANO – POLI.DESIGN
October 1, 2018 - September 1, 2019Bachelor in Political Sciences at ARISTOTLE UNIVERSITY (AUTH)
January 1, 2008 - January 1, 2012Master in Brand Communication at POLITECNICO DI MILANO – POLI.DESIGN
October 1, 2018 - September 30, 2019Bachelor in Political Science at ARISTOTLE UNIVERSITY (AUTH) – THESSALONIKI, GREECE
January 1, 2008 - January 1, 2012Master’s in Brand Communication at Politecnico di Milano – P.O.L.I.design, Milan, Italy
October 1, 2018 - September 30, 2019Bachelor’s in Political Sciences at Aristotle University of Thessaloniki, Greece
January 1, 2008 - December 31, 2012Qualifications
Google Data Analytics Professional Certificate
January 11, 2030 - September 18, 2025Business Intelligence (B.I.)
January 11, 2030 - September 18, 2025Salesforce
January 11, 2030 - September 18, 2025Google Ads
January 11, 2030 - September 18, 2025GA4
January 11, 2030 - September 18, 2025Google Tag Manager
January 11, 2030 - September 18, 2025SQL
January 11, 2030 - September 18, 2025Tableau
January 11, 2030 - September 18, 2025R
January 11, 2030 - September 18, 2025META Ads
January 11, 2030 - September 18, 2025LinkedIn Ads
January 11, 2030 - September 18, 2025Microsoft Ads
January 11, 2030 - September 18, 2025Wordpress
January 11, 2030 - September 18, 2025Adobe Creative Suite (Photoshop, Illustrator, InDesign)
January 11, 2030 - September 18, 2025Sinottica Eurisko GfK
January 11, 2030 - September 18, 2025Pulsar, Nielsen
January 11, 2030 - September 18, 2025Salesforce
January 11, 2030 - October 30, 2025Google Ads
January 11, 2030 - October 30, 2025Google Analytics
January 11, 2030 - October 30, 2025Google Tag Manager
January 11, 2030 - October 30, 2025Facebook & LinkedIn Ads
January 11, 2030 - October 30, 2025WordPress
January 11, 2030 - October 30, 2025Adobe Creative Suite (Photoshop, InDesign, Illustrator)
January 11, 2030 - October 30, 2025Pulsar / Nielsen / GfK / Synottica
January 11, 2030 - October 30, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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