Senior Marketing and Communications Executive at Nexus International School Malaysia

Collaborated with the Nexus marketing team to develop strategies and campaigns that increased brand visibility and lead generation. Created copy for a wide range of digital assets including landing pages, banners, ads, email campaigns, EDMs, WhatsApp messages, advertorials, and press releases. Partnered with in-house and external design teams to produce creative assets for social media, print ads, roadside banners, buntings, videos, landing pages, and websites, as well as marketing collateral such as folders, brochures, and exhibition banners. Planned and coordinated exhibitions, leading the preparation of marketing collateral, including videos, banners, brochures, and presentation slides. Executed email marketing campaigns using Mailchimp and performed website analysis with Google Analytics to guide strategic decisions. Worked with external agencies on social media targeting strategies and Google Ads keyword planning. Maintained website updates and designed simple creatives using Canv

Business Development Executive at Blade Digital Media

Drove revenue growth through advertising and partnership deals. Generated RM 150K in sales within the first five months. Collaborated with the team to develop strategies that build awareness for a newly launched media brand. Contributed to product development and the successful launch of the brand’s website and annual guide.

Regional Media Manager at World Startup Festival

Spoke head ed the media and publications division, launching the WSF Magazine from concept to print within three months. Grew WSF’s digital presence by leading a social media team across Facebook, Twitter, Instagram, LinkedIn, and YouTube, increasing engagement and audience reach. Founded and led the international WSF Press Club to expand the organization’s global coverage. Secured high-value media partnerships with Bernama, CNBC, The BrandLaureate, United Overseas Bank, and Telekom Malaysia, strengthening WSF’s brand authority. Negotiated and closed advertorial deals that enhanced revenue streams and brand visibility.

Marketing Journalist at Malaysia SME

Covered business affairs, events, awards, conferences, forums, and product launches. Interviewed entrepreneurs, CEOs, ministers, and industry stakeholders on business development issues. Liaised with C-suite leaders and business owners to gain insights and strengthen relationships with key decision-makers. Built connections with government agencies and research bodies, including MITI, MDEC, MPC, MATRADE, MAGIC, FMM, CGC, SME Bank, InvestKL, SME Corp Malaysia, Socio-Economic Research Centre, Deloitte, Ernst & Young, KPMG, PIKOM, and the ASEAN Business Advisory Council. Reported on and interviewed directors from major corporations such as DHL, Pos Malaysia, GDEX, Mercedes-Benz, Chevrolet, Netgear, Digi, Telekom Malaysia, Huawei, Dell, Amazon Web Services, Siemens, Google, Coca-Cola, VietJet Air, Sime Darby, CIMB, Maybank, Cisco, 7-Eleven, Nestlé, and Valiram. Built strong connections with media outlets (RTM, TV3, Bernama, CNBC) and PR agencies to enhance coverage opportunities. Wrote MC

Marketing Executive at Westports Holdings Berhad

Conducted business intelligence and data analysis to support strategic decision-making and improve operational efficiency. Prepared corporate presentations and reports for senior management and stakeholders. Planned and managed corporate events, ensuring smooth execution and strong brand representation.