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I’m a strategic marketing and business development professional with over 5 years’ experience in content creation, product positioning, campaign execution, and data-driven marketing. I excel at leading high-performing teams, managing P&L, and driving digital business transformation. I’m known for building lasting client relationships, aligning strategies with business goals, and exceeding targets. I rely on data-driven decision-making to motivate teams and deliver exceptional results in fast-paced, challenging environments. I have a track record of delivering multi-channel campaigns for public, healthcare, and creative sectors, with a strong emphasis on stakeholder engagement and measurable impact. I thrive in cross-functional environments and enjoy turning complex insights into clear, action-oriented strategies that drive growth and transformation.…I’m a strategic marketing and business development professional with over 5 years’ experience in content creation, product positioning, campaign execution, and data-driven marketing. I excel at leading high-performing teams, managing P&L, and driving digital business transformation. I’m known for building lasting client relationships, aligning strategies with business goals, and exceeding targets. I rely on data-driven decision-making to motivate teams and deliver exceptional results in fast-paced, challenging environments. I have a track record of delivering multi-channel campaigns for public, healthcare, and creative sectors, with a strong emphasis on stakeholder engagement and measurable impact. I thrive in cross-functional environments and enjoy turning complex insights into clear, action-oriented strategies that drive growth and transformation.

Winnie Petit Paul

Marketing Consultant, Marketing Strategist, Growth Marketer, +3

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I’m a strategic marketing and business development professional with over 5 years’ experience in content creation, product positioning, campaign execution, and data-driven marketing. I excel at leading high-performing teams, managing P&L, and driving digital business transformation. I’m known for building lasting client relationships, aligning strategies with business goals, and exceeding targets. I rely on data-driven decision-making to motivate teams and deliver exceptional results in fast-paced, challenging environments. I have a track record of delivering multi-channel campaigns for public, healthcare, and creative sectors, with a strong emphasis on stakeholder engagement and measurable impact. I thrive in cross-functional environments and enjoy turning complex insights into clear, action-oriented strategies that drive growth and transformation.…I’m a strategic marketing and business development professional with over 5 years’ experience in content creation, product positioning, campaign execution, and data-driven marketing. I excel at leading high-performing teams, managing P&L, and driving digital business transformation. I’m known for building lasting client relationships, aligning strategies with business goals, and exceeding targets. I rely on data-driven decision-making to motivate teams and deliver exceptional results in fast-paced, challenging environments. I have a track record of delivering multi-channel campaigns for public, healthcare, and creative sectors, with a strong emphasis on stakeholder engagement and measurable impact. I thrive in cross-functional environments and enjoy turning complex insights into clear, action-oriented strategies that drive growth and transformation.

Available to hire

I’m a strategic marketing and business development professional with over 5 years’ experience in content creation, product positioning, campaign execution, and data-driven marketing. I excel at leading high-performing teams, managing P&L, and driving digital business transformation. I’m known for building lasting client relationships, aligning strategies with business goals, and exceeding targets. I rely on data-driven decision-making to motivate teams and deliver exceptional results in fast-paced, challenging environments.

I have a track record of delivering multi-channel campaigns for public, healthcare, and creative sectors, with a strong emphasis on stakeholder engagement and measurable impact. I thrive in cross-functional environments and enjoy turning complex insights into clear, action-oriented strategies that drive growth and transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Consultant at COVENTRY COUNTY COUNCIL

June 1, 2025 - Present

Spearheaded a multi-channel marketing and communications strategy to shift public and corporate perceptions of device reuse, aligned with digital inclusion and climate goals. Engaged C-suite leaders, VCSEs, and community stakeholders through targeted messaging and strategic outreach, driving new partnerships and increasing program’s visibility. Produced videos, photography, and campaign assets that boosted engagement across digital and offline channels by 30%. Conducted and coded qualitative interviews in NVivo, generating insights that shaped stakeholder messaging and secured new partnerships.

Marketing Consultant at Coventry County Council

June 1, 2025 - Present

Led a multi-channel marketing and communications strategy to shift public and corporate perceptions of device reuse, aligned with digital inclusion and climate goals. Engaged C-suite leaders, VCSEs, and community stakeholders through targeted messaging and strategic outreach, driving new partnerships and increasing program visibility. Produced videos, photography, and campaign assets that boosted engagement across digital and offline channels by 30%. Conducted and coded qualitative interviews in NVivo to generate insights that shaped stakeholder messaging and secured new partnerships.

Consultant Intern at OCCUITY

March 1, 2025 - September 18, 2025

Developed market entry strategy for the US and India while coordinating sector research and regulatory mapping that identified 30% higher adoption potential in key urban markets. Helped streamline go-to-market strategy by designing compliance strategy and mapping patient journeys, leading to a 25% projected increase in patient trust and uptake. Contributed to positioning strategy that enabled 40% faster planned entry into two highly regulated healthcare markets. Collaborated with cross-functional teams to prepare market insights and strategic recommendations, improving information availability and decision-making efficiency by 20%.

Consultant Intern at OCCUITY

March 1, 2025 - September 18, 2025

Developed market entry strategy across the US and India while coordinating sector research and regulatory mapping that identified 30% higher adoption potential in key urban markets. Helped streamline go-to-market strategy by designing compliance strategy and mapping patient journeys, leading to a 25% projected increase in patient trust and uptake. Contributed to positioning strategy that enabled 40% faster planned entry into two highly regulated healthcare markets. Collaborated with cross-functional teams to prepare market insights and strategic recommendations, improving information availability and decision-making efficiency by 20%.

Business Development Executive at HAITIBRAND

September 1, 2024 - September 18, 2025

Planned and led marketing events and client activations, managing logistics, content, and follow-ups to achieve a 30% increase in client engagement. Conducted marketing research and A/B testing through digital tools to improve content creation and campaign strategy. Led an international and cross-functional team of 10+ designers, videographers, and content creators to deliver campaigns for clients in food & beverage, finance, and hospitality. Pitched and secured new accounts, driving 20% revenue growth and expanding the client portfolio by 25% over 5 years.

Business Development Executive at HAITIBRAND

September 1, 2024 - September 18, 2025

Planned and led marketing events and client activations, managing logistics, content, and follow-ups to achieve a 30% increase in client engagement. Conducted marketing research and A/B testing to improve content creation and campaign strategy. Led an international and cross-functional team of 10+ designers, videographers, and content creators to deliver campaigns for clients in food & beverage, finance, and hospitality. Pitched and secured new accounts, driving 20% revenue growth and expanding the client portfolio by 25% over 5 years.