Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Manager at The Fairhome Group
January 1, 2025 - September 18, 2025Managed all marketing for Las Iguanas, Pizza Express and Wagamama. Led paid advertising campaigns on Google Ads and social media; analysed website traffic and campaign performance to identify improvements; produced reports to measure digital marketing ROI and presented findings to stakeholders. Collaborated with internal teams (design, sales, content) to ensure a cohesive brand experience across channels. Managed marketing support for all restaurants and participated in monthly head office meetings for input and support.
Subject Engagement Marketing at Oxford University Press
January 1, 2025 - PresentCollaborates with product marketing managers on acquisition and retention campaigns and oversees implementation through matrix management across the UK. Designs customer journeys and onboarding/retention workflows to maximise usage. Develops support programmes and coordinates with sales, sales enablement and events on schedules and delivery. Shares insights and builds data-driven strategies from usage and subscription reports to inform planning. Acts as specialist consultant for subject magic triangles, advising on best practice and troubleshooting. Initiated meetings with schools to obtain feedback to support the SEO of Oxford Owl and provide user insights for the team.
Marketing Manager (Consultant) at The Fairhome Group
January 1, 2025 - September 18, 2025Managed marketing for Las Iguanas, Pizza Express and Wagamama; ran Google Ads and social campaigns; analysed website and social metrics; produced reports for stakeholders; ensured cohesive brand experiences across channels; provided marketing support to restaurants; participated in monthly head office reviews.
Subject Engagement Marketing at Oxford University Press
January 1, 2025 - PresentCollaborates with product marketing managers on acquisition and retention campaigns; designs onboarding and retention journeys; coordinates with sales enablement and events; analyzes usage and subscription reports to inform planning; acts as specialist consultant for best practices and troubleshooting; supports SEO and stakeholder feedback initiatives.
Marketing Manager (Maternity Cover) at Cotswold Fayre
May 1, 2024 - September 18, 2025Developed and implemented the company’s marketing strategy, ensuring brand values were reflected in all digital and printed material. Oversaw the marketing team and liaised with external agencies to deliver key campaigns. Created and implemented SEO strategies and website functionality to improve user experience and ROI. Produced promotional assets for website, social media and newsletters. Supported suppliers’ brand activations in line with sales strategy, working alongside category managers on in-store merchandising, promotions and sales incentives. Reported on marketing activities and proposed data-driven improvements across channels.
Marketing Manager (Consultant Maternity Cover) at Cotswold Fayre
May 1, 2024 - September 18, 2025Developed and implemented marketing strategy; oversaw campaigns with internal teams and external agencies; delivered SEO and website improvements; created promotional materials for web, social, and newsletters; supported supplier activations and in-store merchandising; reported ROI-driven marketing activities.
Marketing Executive at Taylor & Francis Publishers
November 1, 2023 - September 18, 2025Coordinated, implemented, and delivered marketing campaigns for Societies & Editorial and Journals Marketing. Supported research activities and projects, and campaigns. Responsible for accurate and timely delivery of information for reporting and tracking for key customers. Analysed and reported on campaign results using the full suite of tools. Managed CRM data and created/updated marketing materials and website content. Led Google-related initiatives and training, maintaining ongoing learning and system knowledge to support marketing skills. Managed CRM to ensure data accuracy.
Marketing Executive (Societies & Editorial, Journals Marketing) at Taylor & Francis Publishers
November 1, 2023 - September 18, 2025Coordinated and delivered marketing campaigns; supported research activities and reporting; led CRM data management and Google initiatives; created and updated marketing materials and website content; trained team on Google Ads; progressed skill development in digital marketing.
Marketing Consultant at Static Control Components
April 1, 2019 - September 18, 2025Led mailshot coordination, production, and dispatch activities. Researched requirements for product literature and collaborated to optimise materials. Oversaw all social campaigns and supported ongoing digital strategy and ROI. Presented results in weekly Sales Director meetings and liaised with the U.S. team on ongoing projects and deadlines. Coordinated with all teams on company’s online social platforms and managed European queries. Provided analysis of market trends and formulated recommendations.
Marketing Consultant at Static Control Components
April 1, 2019 - September 18, 2025Led mailshot coordination; supervised social campaigns; analyzed market trends; aligned digital strategy with ROI; liaised with US team; managed European queries; maintained marketing presence and reputation.
Digital Marketing Executive at Edward Ray International
January 1, 2018 - September 18, 2025Targeted audience needs through advertising campaigns on all social media platforms. Implemented Google Ads and reported metrics. Set up campaigns using MailChimp. Produced effective monthly statistics for teams to reflect growth of digital marketing. Networked through online forums to generate leads and coordinated content for social media and website. Maintained brand presence across online platforms and CRM data.
Digital Marketing Executive at Edward Ray International
January 1, 2018 - September 18, 2025Targeted audience through advertising campaigns; implemented Google Ads and MailChimp campaigns; produced monthly performance stats; networked to generate leads; collaborated with design to create content and ensure brand consistency.
Marketing Executive at Berkshire Media Group / Reading Chronicle
January 1, 2017 - September 18, 2025Managed social media and strategy for the company’s online transition. Targeted audiences through advertising campaigns, analysed statistics, and produced SEO content for campaigns and websites. Built brand awareness across social platforms and generated leads.
Digital Marketing Executive at Abbey Windows
January 1, 2017 - September 18, 2025Managed social media strategy and led the move online into ecommerce. Targeted audiences via campaigns; wrote SEO content; created content for website and campaigns; maintained brand presence on social platforms and generated leads.
Marketing Executive at Berkshire Media Group (Reading Chronicle)
January 1, 2017 - September 18, 2025Managed social media and online campaigns; led brand presence across digital channels; generated leads; coordinated content for campaigns and SEO; contributed to online marketing initiatives.
Marketing Executive at Abbey Windows
January 1, 2017 - September 18, 2025Managed social media strategy; led transition online to ecommerce; analyzed Google Adwords performance; created SEO content; coordinated with design agencies; built brand awareness across platforms.
Education
Certificate in Digital Marketing & SEO at London Business School
January 11, 2030 - September 18, 2025Degree in Multimedia Programming & Web Design at Dun Laoghaire College of Art & Design
January 11, 2030 - September 18, 2025Certificate in Digital Marketing & SEO at London Business School
January 11, 2030 - September 18, 2025Degree in Multimedia Programming & Web Design at Dun Laoghaire College of Art & Design
January 11, 2030 - September 18, 2025Qualifications
Certificate in Digital Marketing & SEO
January 11, 2030 - September 18, 2025Degree in Multimedia Programming & Web Design
January 11, 2030 - September 18, 2025Industry Experience
Education, Media & Entertainment, Retail, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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