Available to hire
Hi, I’m Yusra Maqsood, a creative and results-driven Influencer Marketing Specialist focused on building global campaigns, sourcing high-impact creators, and scaling brand presence across TikTok, Instagram, and YouTube.
I excel at turning partnerships into ROI-driven growth, balancing brand storytelling with data-backed optimization and reporting. My work spans sourcing and negotiating with creators, crafting content strategies, and delivering measurable impact for lifestyle and beauty brands.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Influencer Marketing Manager at Dvours Media
January 1, 2024 - PresentDesigned and launched international influencer campaigns for lifestyle and beauty brands, achieving 20–30% engagement growth. Built creator relationships across TikTok, Instagram, and YouTube. Negotiated partnerships and managed budgets to ensure ROI-positive collaborations. Implemented reporting systems to track reach, conversions, and ROI.
Social Media & Influencer Partnerships Lead at Reach Lounge
January 1, 2023 - PresentScaled creator partnerships and provided free account management services to influencers. Curated a network of micro and macro influencers, enabling targeted campaigns. Increased brand visibility through influencer-driven campaigns and content storytelling.
Freelance Digital Marketing Projects
January 1, 2023 - September 18, 2025Supported multiple eCommerce brands with influencer outreach and campaign execution. Created strategies that boosted brand visibility and improved direct sales.
Influencer Marketing Manager at Dvours Media
January 1, 2024 - PresentDesigned and launched international influencer campaigns for lifestyle and beauty brands, achieving 20-30% engagement growth. Built creator relationships across TikTok, Instagram, and YouTube. Negotiated partnerships and managed budgets to ensure ROI-positive collaborations. Implemented reporting systems to track reach, conversions, and ROI.
Social Media & Influencer Partnerships Lead at Reach Lounge
January 1, 2023 - PresentScaled creator partnerships and provided free account management services to influencers. Curated a network of micro and macro influencers, enabling targeted campaigns. Increased brand visibility through influencer-driven campaigns and content storytelling.
Freelance Digital Marketing Projects
December 31, 2023 - September 19, 2025Supported multiple eCommerce brands with influencer outreach and campaign execution. Created strategies that boosted brand visibility and improved direct sales.
Influencer Marketing Manager at Dvours Media
January 1, 2024 - PresentDesigned and launched international influencer campaigns for lifestyle and beauty brands, achieving 20–30% engagement growth. Built creator relationships across TikTok, Instagram, and YouTube. Negotiated partnerships and managed budgets to ensure ROI-positive collaborations. Implemented reporting systems to track reach, conversions, and ROI.
Social Media & Influencer Partnerships Lead at Reach Lounge
January 1, 2023 - PresentScaled creator partnerships and provided free account management services to influencers. Curated a network of micro and macro influencers, enabling targeted campaigns. Increased brand visibility through influencer-driven campaigns and content storytelling.
Freelance Digital Marketing Consultant at Self-Employed / Freelance
December 31, 2023 - September 19, 2025Supported multiple eCommerce brands with influencer outreach and campaign execution. Created strategies that boosted brand visibility and improved direct sales.
Education
Bachelor’s in Business Administration (BBA) at International Islamic University, Islamabad
November 11, 2020 - August 6, 2024Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Consumer Goods
Experience Level
Expert
Expert
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