Rachael Dines is the Founder of award-winning UK agency Shake It Up Creative and a Chartered Marketer with 20+ years’ experience helping businesses grow. She studied B2B International Marketing at the Kellogg School of Management in Chicago, and now advises small businesses through top UK business communities like Enterprise Nation and the Business & IP Centre. A dynamic speaker, mentor, and charity chair, Rachael also serves on the West Sussex Economic Growth Board and has appeared on BBC, Channel 5, LBC Radio, and national media. Her superpower? Helping businesses cut through the noise with marketing, SEO and content that moves the needle.

Rachael Dines

Rachael Dines is the Founder of award-winning UK agency Shake It Up Creative and a Chartered Marketer with 20+ years’ experience helping businesses grow. She studied B2B International Marketing at the Kellogg School of Management in Chicago, and now advises small businesses through top UK business communities like Enterprise Nation and the Business & IP Centre. A dynamic speaker, mentor, and charity chair, Rachael also serves on the West Sussex Economic Growth Board and has appeared on BBC, Channel 5, LBC Radio, and national media. Her superpower? Helping businesses cut through the noise with marketing, SEO and content that moves the needle.

Available to hire

Rachael Dines is the Founder of award-winning UK agency Shake It Up Creative and a Chartered Marketer with 20+ years’ experience helping businesses grow. She studied B2B International Marketing at the Kellogg School of Management in Chicago, and now advises small businesses through top UK business communities like Enterprise Nation and the Business & IP Centre.

A dynamic speaker, mentor, and charity chair, Rachael also serves on the West Sussex Economic Growth Board and has appeared on BBC, Channel 5, LBC Radio, and national media. Her superpower? Helping businesses cut through the noise with marketing, SEO and content that moves the needle.

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Language

English
Fluent

Work Experience

Founder & Director at Shake It Up Creative Ltd
July 1, 2015 - Present
Award-winning marketing company servicing SMEs. All projects won and led by me and serviced through a combination of myself, employees and outsourced team. Core services include marketing planning & campaigns, websites, SEO, social media, PR & comms, graphic design, PPC. Specialist sectors are charity, hospitality, arts & culture. Also provide training and manage events.
Freelance Chartered Marketer and PR Consultant at Self-employed
July 1, 2015 - September 18, 2025
Worked with various clients across all sectors, providing a mix of marketing activities and consultancy. Wrote award-winning applications, built websites, achieved PR coverage, produced marketing materials, held events and more. Retainer contracts and project work.
Marketing Executive at Madgex Ltd
May 1, 2009 - September 18, 2025
Marketing the company, its products and services; assisted HR with recruitment marketing; supported international expansion; led environmental 'Green Team' initiatives and contributed to Best 100 Companies To Work For listing; training in PR.
Marketing Manager at Quest Overseas (Ltd & Registered Charity)
December 1, 2007 - September 18, 2025
Marketing five product areas; website management; advertising including paid search; PR, events, communications, planning, partnerships and managing budgets.
Holidays Channel Manager at Friday-Ad Group Ltd
April 1, 2007 - September 18, 2025
Managed Holidays channel; marketing activities and business development; prior roles included Marketing Executive.
Marketing Executive at Brighton Bears Basketball Club
May 1, 2004 - September 18, 2025
Started as Marketing Assistant; promoted to Marketing Executive in April 2003. Responsible for live event management (2,500 capacity), press & sponsor liaison, promotions & competitions, club merchandise, production of printed materials, PR, venue & box office liaison, website oversight, and related administration.
Board Member at West Sussex Economic Growth Board
November 24, 2024 - Present
Non-executive board member contributing to regional economic growth initiatives (3 year appointment).

Education

CIM Professional Diploma in Marketing at CIM
January 1, 2004 - December 31, 2006
CIM Certificate in Marketing at CIM
January 1, 2003 - December 31, 2004
CIM Chartered Marketer at CIM
July 1, 2009 - September 18, 2025
Residential B2B Marketing Strategy Course at Kellogg School of Management
April 1, 2009 - April 1, 2009
CIM Branding 1 day course at CIM / Rough House
October 1, 2008 - October 1, 2008
CIM International Marketing Strategy residential course at CIM / Rough House
November 1, 2008 - November 1, 2008
WordPress training at Rough House Media
June 1, 2012 - June 1, 2012
CIM Advanced Copywriting course at CIM
December 1, 2010 - December 1, 2010
Media Relations training at Rough House Media
November 1, 2013 - November 1, 2013
PR Crisis Communications course at CIM/Rough House
October 1, 2013 - October 1, 2013
GCSEs at Worthing High School
September 1, 1992 - June 1, 1996

Qualifications

NVQ Level 2 in Business Administration
January 1, 2000 - December 31, 2001
CIM Chartered Marketer
July 1, 2009 - September 18, 2025
CIM Advanced Copywriting
December 1, 2010 - December 1, 2010
Diploma in Social Media Marketing
April 1, 2015 - September 18, 2025
CIM Branding
October 1, 2008 - September 18, 2025
CIM International Marketing Strategy
October 1, 2008 - September 18, 2025
Kellogg Residential B2B Marketing Strategy
April 1, 2009 - April 30, 2009

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other