I am a marketing video producer with over a decade of experience crafting compelling visual narratives that elevate brand presence and engagement, as demonstrated by successful campaigns for McCormick & Company and Berry College. I specialize in developing strategy, storyboards, and production workflows, conducting in-depth research on food trends to guide video content, optimizing for discoverability with SEO, and collaborating across teams to deliver high-impact storytelling across email, web, and social media.

Stephanie McNeal

I am a marketing video producer with over a decade of experience crafting compelling visual narratives that elevate brand presence and engagement, as demonstrated by successful campaigns for McCormick & Company and Berry College. I specialize in developing strategy, storyboards, and production workflows, conducting in-depth research on food trends to guide video content, optimizing for discoverability with SEO, and collaborating across teams to deliver high-impact storytelling across email, web, and social media.

Available to hire

I am a marketing video producer with over a decade of experience crafting compelling visual narratives that elevate brand presence and engagement, as demonstrated by successful campaigns for McCormick & Company and Berry College.

I specialize in developing strategy, storyboards, and production workflows, conducting in-depth research on food trends to guide video content, optimizing for discoverability with SEO, and collaborating across teams to deliver high-impact storytelling across email, web, and social media.

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Language

English
Fluent

Work Experience

Video Producer at Berry College
September 2, 2021 - September 18, 2025
Oversee video production phases for 40-50 videos per school year for email, web, and social media marketing campaigns. Managed YouTube channel and optimized edits for discoverability. Wrote creative briefs, shot lists, scripts, and production schedules. Served as the communications liaison between Berry Marketing and external vendors for large-scale video productions. Supervised and trained a 5-member video production team on videography basics and marketing best practices.
Video Producer at McCormick & Company
October 1, 2021 - Present
Developed videos for brand lines including Grill Mates, Old Bay, French’s, Thai Kitchen, Gourmet Garden, and Cholula. Conducted in-depth research on food trends to inform video content strategy and ensure alignment with audience preferences for maximum impact. Developed storyboards for video concepts, streamlined production processes, and enhanced storytelling. Leveraged SEO recipe search analytics to create targeted video content, significantly improving visibility and driving traffic to brand platforms. Concepted and managed a 360° video residence hall tours series, which gained 80.6K views across 9 videos.
Video Producer at Berry College
September 1, 2021 - September 18, 2025
Oversaw all phases of video production for 40-50 videos each school year for email, web, and social media marketing campaigns. Managed YouTube channel and optimized it for discoverability. Wrote creative briefs, shot lists, scripts, and production schedules. Served as the communications liaison between Berry Marketing and external vendors related to larger-scale video productions. Supervised a 5-member video production team on videography basics and marketing best practices.

Education

Bachelor of Arts in Communication at The University of Alabama
January 11, 2030 - September 18, 2025
Bachelor of Arts in Communication at The University of Alabama
January 11, 2030 - September 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods