Stephanie McNeal

Developed videos for brand lines including Grill Mates, Old Bay, French’s, Thai Kitchen, Gourmet Garden, and Cholula. Conducted in-depth research on food trends to inform video content strategy and ensure alignment with audience preferences for maximum impact. Developed storyboards for video concepts, streamlined production processes, and enhanced storytelling. Leveraged SEO recipe search analytics to create targeted video content, significantly improving visibility and driving traffic to brand platforms. Concepted and managed a 360° video residence hall tours series, which gained 80.6K views across 9 videos.

Oversee video production phases for 40-50 videos per school year for email, web, and social media marketing campaigns. Managed YouTube channel and optimized edits for discoverability. Wrote creative briefs, shot lists, scripts, and production schedules. Served as the communications liaison between Berry Marketing and external vendors for large-scale video productions. Supervised and trained a 5-member video production team on videography basics and marketing best practices.

Oversaw all phases of video production for 40-50 videos each school year for email, web, and social media marketing campaigns. Managed YouTube channel and optimized it for discoverability. Wrote creative briefs, shot lists, scripts, and production schedules. Served as the communications liaison between Berry Marketing and external vendors related to larger-scale video productions. Supervised a 5-member video production team on videography basics and marketing best practices.