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SEO and digital marketing specialist with 200+ online projects across B2B/B2C, focused on improving organic visibility, accessibility, and qualified lead generation. Blends technical SEO, content optimization, UX improvements, and performance reporting with strong communication and ROI mindset to drive measurable growth in traffic and sales.…

Annesther Black

Marketing Consultant, Copywriter, Writer, +7

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SEO and digital marketing specialist with 200+ online projects across B2B/B2C, focused on improving organic visibility, accessibility, and qualified lead generation. Blends technical SEO, content optimization, UX improvements, and performance reporting with strong communication and ROI mindset to drive measurable growth in traffic and sales.…

Available to hire

SEO and digital marketing specialist with 200+ online projects across B2B/B2C, focused on improving organic visibility, accessibility, and qualified lead generation.

Blends technical SEO, content optimization, UX improvements, and performance reporting with strong communication and ROI mindset to drive measurable growth in traffic and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Marketing Consultant at Freelance

April 1, 2025 - Present

Support clients in their SEO and GEO strategy. example Endress+Hauser

Marketing Manager at Licensing Precision - Switzerland

January 1, 2023 - January 1, 2023

Managed marketing efforts to enhance brand visibility, increase market share, and grow the customer base. Focused on digital marketing initiatives and project management.

SEO Specialist (French, English & German) at Lemco Précision - Suisse (B to B)

January 1, 2019 - January 1, 2021

Defined SEO strategy to improve on-/off-site product visibility, accessibility, and online sales lead generation. Performed website audits (HP, competitors, partners) and provided recommendations. Built site analysis and competitive intelligence tools, optimized content and user experience (landing pages, meta tags, image optimization), improved SEO landing pages, and carried out regional SEO best-practice training. Delivered performance results including traffic growth toward product pages.

Digital Marketing Manager at Telligo - France

January 1, 2019 - January 1, 2019

Executed marketing campaigns to increase revenue and drove digital strategies to boost online sales for the educational products sector.

Marketing Manager at Nordics & Netherlands (retail and campaigns)

January 1, 2017 - January 1, 2018

Designed and executed retail marketing activities to drive online and in-store sales with digital and search marketing campaigns, UX and SEO improvements, and launch-support content.

Marketing Manager (Nordics & Holland) at Dentsu - Nordics & Holland

January 1, 2017 - January 1, 2018

Designed campaigns for retailers’ websites and stores to increase both online and in-store sales. Created print and digital media (programmatic, banners). Ran Google Ads and paid social campaigns (including influencers). Performed search engine optimization (UX, meta tags, content, images) and supported new product launches/events. Reported result: +40% sales increase during product launch period.

Digital Marketing Manager at General Western Europe Online Marketing

January 1, 2017 - January 1, 2017

Led initiatives to optimize the brand's online visibility, supporting various programs with digital strategies including social media, SEO, and partnerships.

Online Marketing Manager at General Western Europe (Switzerland)

January 1, 2016 - January 1, 2017

Managed online marketing activities including SEO, web/landing performance improvements, technical audits, and campaign monitoring/optimization. Delivered improved rankings and increased web traffic and sales leads.

SEO/Audit & Optimization / Domain & Page Authority Engineering at Hewl ett Packard - Suisse (B2B & B2C)

January 1, 2016 - January 1, 2019

Facilitated HP’s digital transition to improve brand online visibility on resellers’ websites and increase sales opportunities for HP products. Set up international audits and analysis for retail partner sites, collaborated with headquarters and clients to improve UX and SEO, and optimized sales content synergies.

SEO specialist (French, English & German) at Lemco Précision - Suisse (B to B)

January 1, 2016 - January 1, 2019

Defined SEO strategy to improve product visibility and accessibility, generating more online sales. Conducted website audits (own sites, competitors, and partners) and recommended improvements. Built internal site analysis and competitive intelligence tools (keywords, customer journey, home/product pages, cross-sell/landing page structure, page speed, domain and page authority). Led content creation and user-experience optimization for landing pages (copywriting, meta tags, images), implemented SEO landing page tactics, and supported training on SEO best practices. Results reported: +60% traffic towards HP product pages.

Digital Marketing Manager at Tellig o - France (B2C)

January 1, 2013 - January 1, 2014

Improved product page organic rankings and click-through rate to generate more online sales.

Digital Marketing Manager at Telligo France (B2C)

January 1, 2013 - January 1, 2014

Improved product page organic rankings and click-through rate to generate more online sales.

SEO Account Executive (French and English) at Dentsu - United Kingdom (B2B & B2C)

January 1, 2012 - January 1, 2013

Increased clients’ conversion rates through an excellent SEO approach. Defined and executed SEO strategy including technical/content audits and optimization, netlinking, and freelance management for link building and copywriting. Improved organic rankings significantly and resolved Penguin/Panda-related algorithm issues.

Marketing Manager at Nordics & Netherlands (multiple roles)

January 1, 2012 - January 1, 2013

Designed marketing campaigns for retailers’ websites and stores to increase online and in-store sales. Created print and digital media (programmatic, banners), Google Ads and paid social campaigns including influencers, and improved search engine performance via UX, meta tags, content, and image optimization. Supported new product launches and festivals organization, achieving sales growth during launch periods.

SEO Account Executive at Dentsu - United Kingdom (B2B & B2C)

January 1, 2012 - January 1, 2013

Increased clients’ conversion rates using strong SEO approach. Defined and executed SEO strategy including technical and content audits, netlinking management, and freelance management for link-building and copywriting. Reported results: moved from #50 to #1 organic ranking; resolved Penguin and Panda algorithm issues.

Online Marketing Manager at General Western Europe - Switzerland

January 1, 2012 - January 1, 2013

Managed online marketing activities and reported results including improved rankings for 'colonniedevacances' (moved from 15th to 5th place).

Digital marketing manager (French and English) at Lebara Mobile - United Kingdom & France (B2B & BC)

January 1, 2010 - January 1, 2012

Created the web marketing department and increased online sales in France. Defined the marketing plan covering copywriting, SEO, paid campaigns, social media, and partnerships. Reported results: sales up by 74% and traffic up by 90%.

SEO/A EO/SE O Specialist (Freelance) at Freelance

January 1, 2008 - Present

Implemented first-class SEO strategies to improve online visibility and accessibility for qualified lead generation. Managed website design and content optimization including keyword research, on-page SEO (content, meta tags, schemas, duplication checks), UX and user journey improvements, landing page tactics, technical audits (page speed, images with alt text, redirects, broken links, duplicate contents), and off-page SEO (relevant link building, briefings, article proofreading, and online publication writing). Created and tracked reporting with performance monitoring and ongoing adjustments based on results.

Freelance Marketing Consultant (On/Offline - B2C/B2B) at Freelance

January 1, 2008 - January 1, 2024

Implemented first-class SEO strategies to improve online visibility and accessibility for qualified leads. Managed website design and content (architecture and content). Performed on-page SEO (keyword research for meaningful content, content audits including competitor insights). Delivered content optimization (user-oriented meaningful copywriting, best practices, image optimization, mobile optimization). Created landing pages tactics (meta tags, content, images, technical checks) and monitoring/reporting with adjustments. Also delivered PPC/programmatic netlinking and link-building for clients including Amazon, Media Markt, Interdiscount, Manor, Curry’s, Elkjøp.

SEO and digital marketing roles (on-page/off-page/technical & performance) at Hewlett Packard - Switzerland (B2B & B2C)

January 1, 2008 - January 1, 2013

Set up and managed SEO activities focused on improving organic visibility and accessibility for HP’s digital transition on reseller websites, increasing sales opportunities for HP products. Established an international audit and analysis process for retail partners’ websites, collaborating with HQ and clients to improve UX and SEO. Optimized sales content synidication and overall sales content performance. Reported outcomes include: ranking #1 for 'contact électrique' from positions 30+, and +80% web traffic increase tied to 7 monthly sales lead gains.

Marketing Consultant at Freelance

January 1, 2008 - November 10, 2025

Provided strategic marketing consultancy to various clients, focusing on digital presence and lead generation between 2008 and 2023. Successfully helped businesses enhance their online visibility and improve SEO.