Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
Work Experience
Marketing Growth Consultant at Boyce Consulting LLC
May 1, 2015 - PresentConsulted over 20+ clients with over $40M in ad spend, delivering ecommerce strategies and best practices for profitability. Responsibilities included managing ad spend, website/Shopify store optimization, blog articles, copywriting, email campaigns, and implementing scaling best practices.
Copywriter/Email Manager at Kombo Ventures
January 31, 2023 - September 18, 2025Managed and scaled over 3 businesses in the beauty industry (Glamnetic, INHHair, Wake Heart) through Meta, Snapchat, Pinterest and TikTok. Forecasted profitability and used Looker, Supermetrics, and Northbeam as metrics/tools for success.
Paid Social Buyer at Common Thread Collective
May 31, 2022 - September 18, 2025Managed over $25M in social ad spend on Facebook and TikTok platforms. Worked with top brands such as IGLOO Coolers, Laura Geller, Kosas, Alpha Lion, and Alala. Strategized the best account structure and provided recommendations on testing creatives and landing pages.
Paid Media Buyer at Revity
March 31, 2021 - September 18, 2025Managed about $5M in social ad spend on Facebook, Pinterest, and Snapchat. Managed over 25 clients and scaled business by designing ad funnels and providing strategy consulting.
Account Manager at Matrix Labs
June 30, 2020 - September 18, 2025Managed about $1M in social ad spend. Designed ad funnels, winning ads, copy and optimized campaigns for 8-10 clients. Performed CRO website audits. Consulted on overall marketing strategy.
E-commerce Product Manager at Bella Lash
June 30, 2019 - September 18, 2025Improved product margins by 10%+. Managed packaging and branding for over 1,000+ products. Developed 4 new products and established processes for product lifecycle. Negotiated suppliers and vendors. Conducted market and competitor analysis.
Education
B.A. in Communications with emphasis in Public Relations at Brigham Young University
January 11, 2030 - September 18, 2025Qualifications
Facebook Blueprint Certified
January 1, 2016 - September 18, 2025Google Analytics
January 1, 2016 - September 18, 2025Email Management
January 1, 2016 - September 18, 2025Adobe Creative Suite
January 1, 2016 - September 18, 2025Copywriting
January 1, 2016 - September 18, 2025WordPress
January 1, 2016 - September 18, 2025BYU Talent Award
January 1, 2016 - September 18, 2025National Strategic PR Competition Winner
January 1, 2015 - September 18, 2025Institute of PR Infographic 2nd Place Winner
January 1, 2015 - September 18, 2025Resident Halls Association Essay Winner
January 1, 2015 - September 18, 2025VP of Public Relations Student Society of America
January 1, 2015 - September 18, 2025Phi Eta Sigma Honor Society
January 1, 2015 - September 18, 2025Washington DC Media Scholar
January 1, 2015 - September 18, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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