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Hi, I'm Kayla Malcolm-Brown, a results-driven marketing professional with a track record of managing campaigns, vendors, and cross-functional teams to drive growth. I excel at turning market insights into compelling messaging and orchestrating end-to-end activations across OOH, digital, print, and retail touchpoints. I thrive in collaborative environments, bringing strong communication, organization, and problem-solving skills to support business objectives and deliver measurable results. I enjoy partnering with creative studios, agencies, and sponsorship partners to bring campaigns to life and capture insights that inform strategy.…Hi, I'm Kayla Malcolm-Brown, a results-driven marketing professional with a track record of managing campaigns, vendors, and cross-functional teams to drive growth. I excel at turning market insights into compelling messaging and orchestrating end-to-end activations across OOH, digital, print, and retail touchpoints. I thrive in collaborative environments, bringing strong communication, organization, and problem-solving skills to support business objectives and deliver measurable results. I enjoy partnering with creative studios, agencies, and sponsorship partners to bring campaigns to life and capture insights that inform strategy.

Kayla Malcolm - Brown

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I'm Kayla Malcolm-Brown, a results-driven marketing professional with a track record of managing campaigns, vendors, and cross-functional teams to drive growth. I excel at turning market insights into compelling messaging and orchestrating end-to-end activations across OOH, digital, print, and retail touchpoints. I thrive in collaborative environments, bringing strong communication, organization, and problem-solving skills to support business objectives and deliver measurable results. I enjoy partnering with creative studios, agencies, and sponsorship partners to bring campaigns to life and capture insights that inform strategy.…Hi, I'm Kayla Malcolm-Brown, a results-driven marketing professional with a track record of managing campaigns, vendors, and cross-functional teams to drive growth. I excel at turning market insights into compelling messaging and orchestrating end-to-end activations across OOH, digital, print, and retail touchpoints. I thrive in collaborative environments, bringing strong communication, organization, and problem-solving skills to support business objectives and deliver measurable results. I enjoy partnering with creative studios, agencies, and sponsorship partners to bring campaigns to life and capture insights that inform strategy.

Available to hire

Hi, I’m Kayla Malcolm-Brown, a results-driven marketing professional with a track record of managing campaigns, vendors, and cross-functional teams to drive growth. I excel at turning market insights into compelling messaging and orchestrating end-to-end activations across OOH, digital, print, and retail touchpoints.

I thrive in collaborative environments, bringing strong communication, organization, and problem-solving skills to support business objectives and deliver measurable results. I enjoy partnering with creative studios, agencies, and sponsorship partners to bring campaigns to life and capture insights that inform strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Marketing Manager at Molson Coors

January 1, 2023 - Present

Led end-to-end project management for multi-channel campaigns (OOH, digital, print, and retail activations), developed and managed workback schedules, partnered with design studios to brief assets and oversee production, supported launch of new innovation products using market data, planned large-scale brand activations at national festivals, coordinated guerrilla sampling campaigns in high-traffic markets, and prepared monthly reports tracking KPIs to optimize brand strategy.

Marketing Manager at BMO Bank of Montreal

January 1, 2023 - September 19, 2025

Managed and streamlined large volumes of campaign and sponsorship data across multiple systems, oversaw OOH LED creative production and placement with MLSE, identified trends and reconciled discrepancies in performance reports, coordinated national sponsorship activations with key partners, and delivered actionable insights that informed product features and campaign optimization.

Digital Content Manager at Maple Leaf Sports & Entertainment

December 31, 2021 - September 19, 2025

Managed digital content and performance reporting for Real Sports Apparel across e-commerce and marketing platforms, partnered with brand marketing teams for multiple properties to launch integrated merchandise campaigns, and collaborated with lifestyle brands to deliver co-branded campaigns driving online and in-store sales.

Social Media Analyst at Corus Entertainment

January 1, 2021 - September 19, 2025

Consolidated analytics across multiple social channels into accurate, actionable reports for senior leaders and clients, produced insight-driven performance reports for select brands, tracked competitive trends to identify optimization opportunities, and supported Corus-owned TV brands ensuring timely delivery of campaign metrics.