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I’m Wayne Beatty, a multimedia producer and creative director who builds high-volume content workflows for collegiate athletics, healthcare institutions, and professional sports. I lead teams, shape production pipelines, and ensure top-tier creative output under tight deadlines. I’m passionate about storytelling, collaboration, and delivering visuals that elevate brands and programs. From a base in Raleigh, I founded Wayne Beatty Media to partner with brands and institutions on photography, video, branding, and digital strategy. I mentor students and staff, deliver polished visuals, and craft multi-platform campaigns that engage diverse audiences and showcase a program’s identity.…I’m Wayne Beatty, a multimedia producer and creative director who builds high-volume content workflows for collegiate athletics, healthcare institutions, and professional sports. I lead teams, shape production pipelines, and ensure top-tier creative output under tight deadlines. I’m passionate about storytelling, collaboration, and delivering visuals that elevate brands and programs. From a base in Raleigh, I founded Wayne Beatty Media to partner with brands and institutions on photography, video, branding, and digital strategy. I mentor students and staff, deliver polished visuals, and craft multi-platform campaigns that engage diverse audiences and showcase a program’s identity.

Wayne Beatty

Director of Photography, Photographer, Videographer, +5

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I’m Wayne Beatty, a multimedia producer and creative director who builds high-volume content workflows for collegiate athletics, healthcare institutions, and professional sports. I lead teams, shape production pipelines, and ensure top-tier creative output under tight deadlines. I’m passionate about storytelling, collaboration, and delivering visuals that elevate brands and programs. From a base in Raleigh, I founded Wayne Beatty Media to partner with brands and institutions on photography, video, branding, and digital strategy. I mentor students and staff, deliver polished visuals, and craft multi-platform campaigns that engage diverse audiences and showcase a program’s identity.…I’m Wayne Beatty, a multimedia producer and creative director who builds high-volume content workflows for collegiate athletics, healthcare institutions, and professional sports. I lead teams, shape production pipelines, and ensure top-tier creative output under tight deadlines. I’m passionate about storytelling, collaboration, and delivering visuals that elevate brands and programs. From a base in Raleigh, I founded Wayne Beatty Media to partner with brands and institutions on photography, video, branding, and digital strategy. I mentor students and staff, deliver polished visuals, and craft multi-platform campaigns that engage diverse audiences and showcase a program’s identity.

Available to hire

I’m Wayne Beatty, a multimedia producer and creative director who builds high-volume content workflows for collegiate athletics, healthcare institutions, and professional sports. I lead teams, shape production pipelines, and ensure top-tier creative output under tight deadlines. I’m passionate about storytelling, collaboration, and delivering visuals that elevate brands and programs.

From a base in Raleigh, I founded Wayne Beatty Media to partner with brands and institutions on photography, video, branding, and digital strategy. I mentor students and staff, deliver polished visuals, and craft multi-platform campaigns that engage diverse audiences and showcase a program’s identity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Advanced

English

Fluent

Work Experience

Founder & CEO at Wayne Beatty Media

January 1, 2016 - Present

Founder & CEO of Wayne Beatty Media, Raleigh, NC (2016–present). Serve as Creative Director, producing brand campaigns for high-profile NBA athletes and influencers. Lead end-to-end content lifecycle including ideation, copywriting, photography, videography, and editing. Designed consistent visuals across fashion, sports, and youth culture sectors. Conducted market research and competitive analysis to identify trends and opportunities. Created content and managed social media platforms, engaged with followers, and monitored analytics to drive audience growth and engagement for influencers.

Director of Photography & First Assistant Camera at Basketball Heaven Feature Documentary

January 1, 2024 - Present

Captured high-quality game and lifestyle content to support the athlete’s brand identity, sponsorship visibility, and fan engagement. Directed and produced branded photo/video shoots, including campaign content for partners such as Jordan Brand. Developed and advised on social media strategy to enhance engagement, platform growth, and narrative cohesion across Instagram, Twitter, and YouTube. Utilized Second Spectrum to curate in-game highlight clips, supporting film review and performance preparation. Managed daily media operations, including content organization, post-production, and publishing aligned with key events and brand initiatives. Documented content chronicling the athlete’s basketball journey, creating a multi-generational brand narrative. Maintained visual and tonal consistency while adapting content to trends, collaborations, and evolving platform formats.

Director of Photography & First Assistant Camera at UNC Football Video Department

January 1, 2018 - September 19, 2025

Directed, photographed, and assisted for UNC Football Video Department; managed DV footage and supported NFL recruiters with player evaluations. Liaised with Jordan Brand and athlete sponsors to coordinate digital deliverables. Created visually captivating photography and videography content to support marketing campaigns across multiple platforms. Directed and trained student camera operators; managed practice audio operations for UNC Football, including setup, live playback, and timing of music and crowd noise to simulate game-day conditions.

Head Student Creative Director at UNC Football Video Department

January 1, 2018 - September 19, 2025

Head Student Creative Director; managed social media; expanded YouTube audience from 0 to 140+ weekly viewers. Upgraded AV systems and produced livestreams across YouTube, Facebook, and church website. Designed, created and maintained the website; conducted weekly streams to social channels.

Audio Visual Specialist at St Paul AME Church

January 1, 2020 - Present

Audio Visual Specialist; managed social media; expanded YouTube audience; upgraded church AV; produced livestreams across YouTube, Facebook, and church website; designed and maintained the church website; conducted weekly streams to enhance reach and accessibility.

Vaccine Site Team Lead at Duke University Hospital

December 31, 2022 - September 19, 2025

Led the Covid-19 vaccine site operations; managed end-to-end appointment setting, built rapport with patients to address concerns, and registered them for their shot. Coordinated patient education on risks and symptoms and supported the vaccination process. Created graphics including brand logos and signage for site branding; analyzed vaccination data and developed strategies to improve compliance.

Director of Digital Media & Branding at Branding Gram

January 1, 2022 - January 1, 2024

Developed social media strategy, branding, and multi-platform content including in-game highlights with Second Spectrum; produced branding assets and coordinated with coaches and partners.

Audio Visual Specialist at St Paul AMEC Church

January 1, 2020 - Present

Managed weekly audio-visual operations, equipment, and live events; coordinated schedules, facilities, and studio logistics to ensure smooth productions.

Photographer at Cady Studios

January 1, 2025 - Present

Photographed high-volume studio portraits of students, including underclassmen and seniors, while maintaining consistent quality and efficiency; led portrait editing and client-facing sessions.