I’m a creative leader with 15 years of experience designing digital experiences that players love—and that deliver measurable results. I lead and mentor design teams of 7+, while staying hands-on in shaping brand identity, marketing campaigns, and player-focused experiences. I’ve partnered on multiple campaigns that boosted engagement by 80%, improved retention, and consistently exceeded KPI targets. I thrive at the intersection of strategy and creativity—solving complex challenges with bold, playful design that stands out in a crowded iGaming market. Whether guiding teams, collaborating with marketing and product, or perfecting the tiniest detail, I aim to deliver work that’s impactful, memorable, and just a little bit fun—because great design should be as engaging as the games themselves. My daily focus included: iGaming, digital campaigns, player engagement, retention, brand identity, creative leadership, hands-on design, cross-functional collaboration, KPI-driven results.

Verentia Proctor

I’m a creative leader with 15 years of experience designing digital experiences that players love—and that deliver measurable results. I lead and mentor design teams of 7+, while staying hands-on in shaping brand identity, marketing campaigns, and player-focused experiences. I’ve partnered on multiple campaigns that boosted engagement by 80%, improved retention, and consistently exceeded KPI targets. I thrive at the intersection of strategy and creativity—solving complex challenges with bold, playful design that stands out in a crowded iGaming market. Whether guiding teams, collaborating with marketing and product, or perfecting the tiniest detail, I aim to deliver work that’s impactful, memorable, and just a little bit fun—because great design should be as engaging as the games themselves. My daily focus included: iGaming, digital campaigns, player engagement, retention, brand identity, creative leadership, hands-on design, cross-functional collaboration, KPI-driven results.

Available to hire

I’m a creative leader with 15 years of experience designing digital experiences that players love—and that deliver measurable results. I lead and mentor design teams of 7+, while staying hands-on in shaping brand identity, marketing campaigns, and player-focused experiences. I’ve partnered on multiple campaigns that boosted engagement by 80%, improved retention, and consistently exceeded KPI targets.
I thrive at the intersection of strategy and creativity—solving complex challenges with bold, playful design that stands out in a crowded iGaming market. Whether guiding teams, collaborating with marketing and product, or perfecting the tiniest detail, I aim to deliver work that’s impactful, memorable, and just a little bit fun—because great design should be as engaging as the games themselves.

My daily focus included: iGaming, digital campaigns, player engagement, retention, brand identity, creative leadership, hands-on design, cross-functional collaboration, KPI-driven results.

See more

Language

English
Advanced

Work Experience

Graphic Design Manager / Art Director at Little Star Media Ltd
January 1, 2012 - Present
Lead design teams with clear and inspiring art direction from concept to execution, ensuring deliverables align with business objectives and maintain premium quality. Implemented streamlined design processes to reduce project delivery times, optimize resources, and support team growth. Meticulously reviewed team work to preserve the integrity of the creative vision. Collaborated with cross-functional teams across Marketing, Commercial, and Development to power live campaigns and deliver branding, digital assets, and website initiatives. Managed over 100 projects ranging from posters to packaging; leveraged digital design and HTML email marketing to boost engagement.

Education

BA (Hons) Graphic Communications at University of Northampton
September 1, 2008 - June 1, 2011
Design Thinking at Udemy
January 11, 2030 - September 19, 2025
Figma - UI/UX Design at Udemy
November 30, 0002 - September 19, 2025
Digital Marketing Certification (L2) at Cambridge University
May 21, 2025 - September 21, 2025

Qualifications

Design Thinking
January 11, 2030 - September 19, 2025
Figma - UI/UX Design
January 11, 2030 - September 19, 2025

Industry Experience

Media & Entertainment