Available to hire
I’m Roo Tirado, a designer passionate about creating visual solutions that improve people’s lives. I believe in user-centered design, where aesthetics and functionality work together to shape clear, effective, and memorable experiences. I value empathy, honesty, and authenticity. I strive to listen actively, communicate clearly, and connect with those around me.
I consider myself a keen observer, with critical thinking and a sensitivity for solving complex problems in simple and creative ways. In my free time, I enjoy exploring the world of fashion and playing sports. I can’t imagine my life without physical activity.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Head of Art at Arbitrade
January 1, 2025 - September 19, 2025Lead brand strategy and rebranding efforts; oversee the design of all corporate brand elements and develop visual materials for the brand. Collaborate closely with the commercial department and manage campaigns, contests, and client presentations.
Art Director at El Cuartel
January 1, 2024 - September 19, 2025Responsible for art direction across campaigns and branding projects; collaborated with cross-functional teams to ensure visual storytelling aligned with brand goals.
Head of Art at Arbitrade
January 1, 2025 - September 19, 2025I lead brand strategy and rebranding efforts. I oversee the design of all corporate brand elements and develop visual materials for the brand. I collaborate closely with the commercial department and manage campaigns, contests, and client presentations.
Art Director at El Cuartel
January 1, 2024 - September 19, 2025Led art direction for branding campaigns and client projects; oversaw creative direction, photography direction, and production workflows across multiple accounts.
Head of Art at Arbitrade
December 31, 2025 - September 19, 2025Leading art direction and visual strategy for Arbitrade, overseeing branding and creative direction across campaigns and products.
Art Director at El Cuartel
December 31, 2024 - September 19, 2025Art direction for branding, campaigns and design projects for clients; responsibilities included concept development and creative leadership.
Education
Google UX Design Certificate at Google
January 11, 2030 - September 19, 2025Master in Film Direction at CUE
January 1, 2020 - January 1, 2021Higher Studies in Graphic Design at Escuela de Arte San Telmo
January 1, 2015 - January 1, 2019International Trade at Miguel Romero Esteo
January 1, 2010 - January 1, 2012Master in Film Direction at CUE
January 1, 2020 - January 1, 2021Higher Studies in Graphic Design at Escuela de Arte San Telmo
January 1, 2015 - January 1, 2019International Trade at Miguel Romero Esteo
January 1, 2010 - January 1, 2012Master Film Direction at CUE
January 1, 2020 - December 31, 2021Higher Studies in Graphic Design at Escuela de Arte San Telmo
January 1, 2015 - December 31, 2019International Trade at Miguel Romero Esteo
January 1, 2010 - December 31, 2012Google UX Design Certificate at Google
January 11, 2030 - September 19, 2025Qualifications
Best Branding (IAT Metaverso/Agripina)
January 1, 2023 - September 19, 2025Design Talk, Telmo Dice
January 1, 2023 - September 19, 2025Social Ads, 7up (Agripina)
January 1, 2021 - September 19, 2025Google UX Design Certificate
January 11, 2030 - September 19, 2025Google UX Design Certificate
January 11, 2030 - September 19, 2025Master in Film Direction
January 1, 2020 - January 1, 2021Higher Studies in Graphic Design
January 1, 2015 - January 1, 2019International Trade
January 1, 2010 - January 1, 2012Google UX Design Certificate
January 11, 2030 - September 19, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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