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With over 12 years of experience in Project, Account, and Relationship Management within the Digital Advertising industry, I bring a strong focus on solutions, structure, and long-term client partnerships. I am highly organised, results-driven, creative and deeply committed to cultivating meaningful business relationships.…

Paula Smit

Marketing Strategist, Growth Marketer, AI Strategy Consultant, +1

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With over 12 years of experience in Project, Account, and Relationship Management within the Digital Advertising industry, I bring a strong focus on solutions, structure, and long-term client partnerships. I am highly organised, results-driven, creative and deeply committed to cultivating meaningful business relationships.…

Available to hire

With over 12 years of experience in Project, Account, and Relationship Management within the Digital Advertising industry, I bring a strong focus on solutions, structure, and long-term client partnerships. I am highly organised, results-driven, creative and deeply committed to cultivating meaningful business relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Dutch

Fluent

Work Experience

AI Solutions Partner at Virtugrow

July 1, 2025 - Present

Helping businesses grow with Smart CRM & Automation

Freelance Business Support & Projectmanagement at Freelance

November 1, 2023 - September 19, 2025

- Custom websites for conscious entrepreneurs. - Support clients with brand design and advertising strategy to enhance their market presence.

Freelance Project Manager at Lead HQ

November 1, 2023 - May 31, 2024

Managed client portfolio for the Benelux market, focusing on relationship management and client success. Led B2B LinkedIn marketing strategy and optimized the sales funnel to improve conversion rates.

Client Strategy & Growth at Criteo

February 24, 2017 - November 24, 2023

Senior Account Strategist – Enterprise Clients (2022 – 2023) Managed commercial strategy and key relationships with Enterprise clients across the Benelux. Led QBRs, in-person client meetings, and drove growth through upselling and cross-selling. Specialized in a broad portfolio of Criteo products, including retargeting, upper funnel, app marketing, video, and omnichannel solutions. Senior Account Strategist – Mid-Market Clients (2021 – 2022) Owned account growth strategy for mid-market clients; collaborated with cross-functional teams (tech, analytics, creative, product). Account Strategist – Mid-Market Clients (2017– 2021) Managed campaign performance, drove incremental revenue, and supported onboarding of new team members. Developed commercial roadmaps and digital strategy for advertisers in the region.

Strategy & Development at Google Partners Benelux

January 1, 2014 - January 1, 2017

Medior Development Manager (2016-2017) Advised marketing agencies on strategic growth, knowledge development, and commercial performance leveraging Google Solutions. Delivered QBRs, led training sessions, and supported partner scaling efforts. SEA Agency Account Strategist (2014– 2016) Managed a portfolio of ±60 marketing agencies running Google Ads campaigns. Provided strategic consultation on digital marketing, campaign optimisation, and business development. Account Executive (2014 – 2014) Supported account management and onboarding for Google Partners. Handled campaign analysis, client communication, and internal coordination.

SEO Campaign Manager at MKB SEM

January 1, 2025 - January 1, 2013

Managed a portfolio of mid-market clients’ SEO campaigns including creation, analysis, reporting, and relationship management.