I am Beatrice He, a bilingual digital marketer and content creator with hands-on experience in social media content creation, campaign planning, and user engagement. I hold a postgraduate degree in Culture Creativity and Entrepreneurship from the University of Leeds and a bachelor's degree in Radio and Television Scriptwriting and Directing from the Communication University of Shanxi. I have worked on projects across education consulting, e-commerce, and cultural events, including leading TikTok campaigns and on-campus activations.\n\nI enjoy turning insights into engaging content and measurable results, building strong client relationships, and collaborating with cross-functional teams to deliver promotional events and campaigns that drive growth. I’m motivated by learning and experimentation, and I’m excited to continue creating compelling digital experiences that connect brands with audiences.

Beatrice He

I am Beatrice He, a bilingual digital marketer and content creator with hands-on experience in social media content creation, campaign planning, and user engagement. I hold a postgraduate degree in Culture Creativity and Entrepreneurship from the University of Leeds and a bachelor's degree in Radio and Television Scriptwriting and Directing from the Communication University of Shanxi. I have worked on projects across education consulting, e-commerce, and cultural events, including leading TikTok campaigns and on-campus activations.\n\nI enjoy turning insights into engaging content and measurable results, building strong client relationships, and collaborating with cross-functional teams to deliver promotional events and campaigns that drive growth. I’m motivated by learning and experimentation, and I’m excited to continue creating compelling digital experiences that connect brands with audiences.

Available to hire

I am Beatrice He, a bilingual digital marketer and content creator with hands-on experience in social media content creation, campaign planning, and user engagement. I hold a postgraduate degree in Culture Creativity and Entrepreneurship from the University of Leeds and a bachelor’s degree in Radio and Television Scriptwriting and Directing from the Communication University of Shanxi. I have worked on projects across education consulting, e-commerce, and cultural events, including leading TikTok campaigns and on-campus activations.\n\nI enjoy turning insights into engaging content and measurable results, building strong client relationships, and collaborating with cross-functional teams to deliver promotional events and campaigns that drive growth. I’m motivated by learning and experimentation, and I’m excited to continue creating compelling digital experiences that connect brands with audiences.

See more

Language

English
Fluent

Work Experience

Sales & Marketing Assistant at Shanxi Manying Timespace Cultural and Art Co., Ltd.
October 31, 2022 - September 19, 2025
Delivered digital outreach events and on-campus activations, generating 400+ leads and £44,000+ in revenue. Creatively boosted site traffic and increased user activity. Fostered customer relationships with a referral rate of 33%. Built and maintained customer relationships to work towards mutual business objectives, delivered best strategic and business practices, and shared updates on opportunities and activities.
Sales Consultant at Shanxi Youyan Education Consulting Co., Ltd.
August 31, 2023 - September 19, 2025
Utilised data insights to optimise sales strategies and improve customer targeting, leading to more effective engagement and higher conversion rates. Planned and executed promotional events and activities; inbound and outbound lead management; contacted an average of 60 prospects daily; achieved a 25% conversion rate and exceeded sales targets monthly.
Team Leader at Cultural Compass
December 31, 2023 - September 19, 2025
POP: Art of Self Love Workshop — Team Leader. Conducted extensive market research and segmentation, addressed user needs via a WeChat-based programme to widen the user base. Managed event logistics, venue setup, and interactive activities.
Team Leader at Cultural Compass
May 31, 2024 - September 19, 2025
Cultural Compass — Team Leader. Led May 2024 workshop and related activities; oversaw event planning, promotion, and participant engagement.
Sales Consultant at Shanxi Youyan Education Consulting Co., Ltd.
August 1, 2023 - September 19, 2025
Utilised data insights to optimise sales strategies and improve customer targeting, leading to more effective engagement and higher conversion rates. Planned and executed promotional events and activities, contributing to increased business growth. Developed and maintained strong relationships with clients. Responsible for inbound and outbound leads, contacted an average of 60 prospects daily according to sales wishlist, successfully achieved a conversion rate of 25%, exceeded sales targets every month.
Sales & Marketing Assistant at Shanxi Manying Timespace Cultural and Art Co., Ltd.
October 1, 2022 - September 19, 2025
Delivered digital outreach events and on-campus activations, generating 400+ leads and £44,000+ in revenue. Creatively found ways to boost site traffic and increase user activity. Fostered customer relationships with a referral rate of 33%. Built and maintained customer relationships to work towards mutual business objectives, delivered best strategic and business practices, and shared updates on opportunities and activities.
Team Leader at Cultural Compass
December 1, 2023 - September 19, 2025
Conducted extensive market researches and market segmentation, identified the demands and pain points, addressed them properly to Wechat-based programme with an aim to widen the user base.
Team Leader at POP: Art of Self Love Workshop
May 1, 2024 - September 19, 2025
Led workshop activities and managed venue operations.

Education

Bachelor's degree in Radio and Television Scriptwriting and Directing at Communication University of Shanxi, Shanxi, China
June 1, 2017 - September 1, 2021
Postgraduate in Culture Creativity and Entrepreneurship at University of Leeds, Leeds, UK
July 1, 2023 - September 1, 2024
Bachelor's Degree at Communication University of Shanxi
June 1, 2017 - September 1, 2021
Postgraduate at University of Leeds
July 1, 2023 - September 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other