Available to hire
I am a Creative and results-driven Digital Marketing, Web Analytics & Operations professional with extensive experience developing data-driven marketing campaigns and strategies. I excel at turning data into actionable insights and optimizing campaigns to drive growth across web, paid media, and CRM programs.
Collaborating with cross-functional teams, I design and implement analytics architectures, lead generation programs, and UX/UI improvements that boost traffic, conversions, and revenue. I’m passionate about process improvements, data privacy, and mentoring diverse global teams to achieve measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Advanced
Work Experience
Global Manager of Marketing Performance, Analytics, and Operations at SS&C Blue Prism
May 1, 2025 - October 7, 2025Remote-UK role overseeing UA/GA4 for 11 global web properties; led UA to GA4 migration with data continuity and advanced event tracking. Defined and monitored web analytics KPIs, created dashboards (Looker Studio/Power BI/Adobe Analytics) for executive reporting, and forecasted trends. Managed martech stack, privacy/compliance (GDPR/CCPA/CAN-SPAM) using OneTrust, and directed website optimization initiatives (CRO, SEO audits, UX, A/B testing). Oversaw $3M in paid search spend and mentored a global team of ~150; collaborated with Marketing on segmentation and campaigns.
Global Manager of Marketing Performance, Analytics, and Operations at SS&C Blue Prism
May 1, 2025 - October 7, 2025Owned and administered UA/GA4, Google Tag Manager for 11 global web properties; led UA to GA4 migration across parent company and SSC Brand organizations, maintaining data continuity, advanced event tracking, channel attribution models, and compliance. Analyzed traffic and provided web analytics metrics for bi-weekly and monthly board reports; defined and monitored KPIs, including channel attribution metrics; developed Looker Studio/Power BI/Adobe Analytics dashboards to provide operational insights for executive and board reporting. Directed website optimization initiatives, CRO tracking, technical SEO audits, UX, and A/B testing to improve site performance and engagement. Managed data privacy and compliance operations for GDPR, CCPA, and CAN-SPAM using OneTrust with consent workflows. Oversaw $3M spend against budget for paid search and mentored a global team of 150 on aligning SEM/SEO/CRO/paid social strategies.
Global Performance Marketing Manager of Web, Operations and Ecommerce at CEFALY Technology
February 1, 2022 - October 7, 2025Managed brand website consumer engagement and ecommerce with a focus on CRO and performance. Allocated monthly ad spend (approx. 300-450k), tracked CAC/ROAS, and drove revenue growth. Forecasted trends and produced monthly performance reports; led UX/UI improvements and feature launches; maintained product feeds and analytics across global sites.
Global Performance Marketing Manager of Web, Operations and Ecommerce at CEFALY Technology
February 1, 2022 - October 7, 2025Manage brand website consumer engagement and ecommerce focusing on CRO and performance. Oversaw monthly ad spend allocation (avg 300-450k); maintain KPI targets (CAC, ROAS, Conversion Rate); increased web orders revenue and decreased CAC; forecast trends and provide monthly/quarterly reporting. Managed agency partners and paid search across Google, Bing, LinkedIn, and Meta; involved in affiliate marketing, TikTok, and live streaming services. Led launch of new website features with stakeholders; guided UX/UI improvements, QA on promos and product launches; maintained Google Merchant Center product feeds and analytics platforms; designed dashboards for marketing insights and board reporting.
Digital Marketing Manager/ Director at Byram Healthcare
July 1, 2021 - October 7, 2025Led redevelopment of corporate and reorder websites and mobile app; managed reordering platform. Directed 1.7M annual digital marketing budget; oversaw SEO, CRO, and web performance; increased site traffic and web orders; implemented Looker/BI dashboards and collaborated with agencies on paid media and CRM-driven campaigns.
Digital Marketing Manager/ Director at Byram Healthcare
July 1, 2021 - October 7, 2025Oversaw corporate website redesigns and ecommerce platforms, including a mobile app for iOS & Android; managed agency partners to ensure monthly ad campaigns were optimized. Developed digital marketing strategies across therapies, managed a $1.7M yearly digital marketing budget, and measured ROI across channels. Led SEO, CRO, and web performance initiatives; monetized corporate websites with display advertising, contributing to approximately $1M/year in additional revenue. Increased web traffic by 525% and orders/reorders significantly through integrated campaigns and data-driven optimization. Created GTM tags/triggers and Looker Studio dashboards; contributed to monthly board reporting.
Director of Digital Marketing at Accel Marketing Solutions
April 1, 2018 - October 7, 2025Built in-house capabilities for web development, SEO, SEM, web performance, CRO, and email marketing. Directed campaigns for ~70 client websites, managed SEM and social ads, and delivered monthly analytics reports. Provided CRM training and led marketing automation initiatives.
Director of Digital Marketing at Accel Marketing Solutions
April 1, 2018 - October 7, 2025Directed all aspects of in-house web development, SEO, SEM, web performance, CRO, and email marketing for ~70 client websites. Built and managed SEM and social media campaigns; created and sent monthly email campaigns. Provided analytics reporting to clients and ensured data-driven approaches across campaigns.
Director of Digital Marketing at Penske Automotive Group
February 1, 2016 - October 7, 2025Oversaw seven dealer websites, UA/GA4 implementation, and marketing campaigns with monthly $300k-$400k budgets. Managed agency partners, paid search, social media, email campaigns, and CRM processes; conducted weekly/monthly performance reviews with leadership.
Director of Digital Marketing at Penske Automotive Group
February 1, 2016 - October 7, 2025Oversee seven dealership websites and UA/marketing campaigns for Nissan, Honda, Mercedes, Land Rover, Audi, and Porsche. Managed monthly ad budgets ($300k-$400k) and agency partners; conducted weekly performance meetings with GMs and Area VPs. Built SEM and social media campaigns, maintained CRM email marketing processes, and ensured timely lead responses with templated communications.
Digital Marketing Specialist at SuperMedia
March 1, 2012 - October 7, 2025Supported digital marketing campaigns and client programs; managed ad campaigns across platforms and collaborated with internal teams to optimize performance.
Digital Marketing Specialist at SuperMedia
March 1, 2012 - October 7, 2025Executed digital marketing campaigns and media planning; analyzed performance and optimized campaigns to drive measurable ROAS.
Media Consultant at Screenvision / National Cinemedia
June 1, 2010 - October 7, 2025Developed and managed media campaigns, coordinating with partners to drive cinema/OOH advertising effectiveness and brand visibility.
Media Consultant at Screenvision / National Cinemedia
June 1, 2010 - October 7, 2025Consulted on media buying and campaign strategy across cinema networks; collaborated with advertisers to maximize reach and engagement.
Document Specialist at SAVIN-RICOH- Carr BUSINESS SYSTEMS
May 1, 2005 - October 7, 2025Early-career role supporting document management and related operational processes.
Document Specialist at SAVIN-RICOH- Carr BUSINESS SYSTEMS
May 1, 2005 - October 7, 2025Managed document-related tasks and ensured accuracy and efficiency in administrative processes.
Education
Certificate: Comptia A+ & Network+ at IONA College
November 1, 2011 - October 7, 2025Criminal Justice/Sociology at SUNY Albany
January 1, 1998 - December 31, 1999 at IONA COLLEGE
January 1, 1999 - January 1, 2002 at SUNY ALBANY
January 1, 1998 - January 1, 1999Qualifications
CompTIA A+ & Network+
November 1, 2011 - October 7, 2025CompTIA A+ & Network+ Certifications
November 1, 2011 - October 7, 2025Google Adwords Certified
January 11, 2030 - October 7, 2025Google Analytics Certified
January 11, 2030 - October 7, 2025GA4
January 11, 2030 - October 7, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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