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I am Rubén Fariñas, a Senior Motion Designer with 20+ years of experience specializing in motion graphics for mobile gaming and performance marketing. I collaborate with UA, marketing, BI, and game teams to craft data-driven creatives, prototype concepts, and accelerate production using AI-powered tools. I thrive in fast-paced environments, turning KPI insights into engaging visuals that drive user acquisition and brand impact.…I am Rubén Fariñas, a Senior Motion Designer with 20+ years of experience specializing in motion graphics for mobile gaming and performance marketing. I collaborate with UA, marketing, BI, and game teams to craft data-driven creatives, prototype concepts, and accelerate production using AI-powered tools. I thrive in fast-paced environments, turning KPI insights into engaging visuals that drive user acquisition and brand impact.

Rubén Fariñas

Motion Graphic Designer, Art Director, Animator, +1

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I am Rubén Fariñas, a Senior Motion Designer with 20+ years of experience specializing in motion graphics for mobile gaming and performance marketing. I collaborate with UA, marketing, BI, and game teams to craft data-driven creatives, prototype concepts, and accelerate production using AI-powered tools. I thrive in fast-paced environments, turning KPI insights into engaging visuals that drive user acquisition and brand impact.…I am Rubén Fariñas, a Senior Motion Designer with 20+ years of experience specializing in motion graphics for mobile gaming and performance marketing. I collaborate with UA, marketing, BI, and game teams to craft data-driven creatives, prototype concepts, and accelerate production using AI-powered tools. I thrive in fast-paced environments, turning KPI insights into engaging visuals that drive user acquisition and brand impact.

Available to hire

I am Rubén Fariñas, a Senior Motion Designer with 20+ years of experience specializing in motion graphics for mobile gaming and performance marketing.
I collaborate with UA, marketing, BI, and game teams to craft data-driven creatives, prototype concepts, and accelerate production using AI-powered tools. I thrive in fast-paced environments, turning KPI insights into engaging visuals that drive user acquisition and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Motion Graphics Designer / Video Artist at FunPlus

June 1, 2022 - July 1, 2025

Led data-driven UA video production and the full creative pipeline from ideation to final cut. Collaborated with UA, marketing, and BI teams to craft creatives that improved campaign KPIs. Managed and directed UA video production with external vendors. Led Lightspeed, an internal initiative to prototype and validate hyper-casual games, and designed UA creatives that informed pre-production viability through KPI analysis (CPI, IPM, CTR). Integrated AI-powered tools to accelerate production and reduce time-to-market.

Senior Motion Graphics Designer / Video Artist at Gameloft

January 1, 2011 - June 1, 2022

Created motion assets for global franchises like Asphalt, Disney SpeedStorm, and Minion Rush: 2D character animations, animatics, in-game cinematic sequences, and UI/UX motion. Drove user acquisition strategy through campaign-specific motion graphics, aligning visual storytelling with performance metrics. Collaborated across cross-functional teams (art, UX, marketing) to enhance creative impact.

Motion Design Art Director at Totuma

February 1, 2003 - November 1, 2009

Designed on-air animations and visual campaigns for HBO, Sony TV, and Discovery Channel. Managed multidisciplinary teams of designers and animators. Received multiple awards at Promax/BDA and the New York Festival for excellence in motion design.