Available to hire
I’m Rob Ackerley, a senior marketing professional with a proven track record in driving growth, innovation, and market expansion across diverse industries. I excel at building data-driven strategies for multi-channel campaigns, leading cross-functional teams, and turning insights into measurable results.
I’m passionate about leveraging AI to reveal strategic insights, optimize ROI, and foster customer advocacy. I enjoy shaping brands, crafting compelling content, and designing scalable marketing ecosystems that deliver strong performance across global markets.
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Language
English
Fluent
Work Experience
Experience Manager, Digital Sales & Marketing at Pet Wellbeing
August 31, 2025 - September 19, 2025Directed development and execution of digital marketing strategies, driving 145% revenue growth and market expansion within an international, multi-channel e-commerce environment. Built, managed, and coached a dynamic, high-performing marketing team of 7, fostering collaboration and innovation across social media, email marketing, e-commerce platforms, paid advertising, and Amazon channels. Managed multi-million dollar advertising budgets, strategically allocating resources across Google, Facebook, and Amazon, achieving a consistent ROAS of >6. Led customer acquisition and retention initiatives, improving website traffic, conversion rates, and increasing customer lifetime value. Oversaw email and SMS marketing strategies, boosting customer engagement, brand loyalty, and sales. Collaborated across departments (Brand, Customer Service, Product Development, Engineering, UX, Finance, Logistics) to align goals and enhance overall performance. Drove omnichannel growth and implemented UX/UI e
Founder / Director of Marketing at DESEO Advertising & Design, Belize
August 1, 2014 - September 19, 2025Founded and led a reputable country-wide boutique agency, establishing a strong brand presence and achieving significant growth in the Hotel, Tourism, Real Estate and Car Rental sectors. Managed all aspects of the business including client acquisition, budgeting, marketing strategy, project management, and finances. Built and mentored a diverse global team of 5, delivering high-quality client service and creative solutions. Led multiple client adoptions of e-commerce solutions, collaborating with local banks to ensure seamless integration. Directed creative development across local and international contractors, maintaining high standards aligned with client branding. Implemented system enhancements to improve client experience, streamline operations, and support business objectives.
Education
Search Marketing Certification at Digital Marketing Institute
August 1, 2023 - October 30, 2023HubSpot Digital Marketer Certified at HubSpot Academy
January 1, 2017 - September 19, 2025Google Ads Certification at Google Ads
January 11, 2030 - September 19, 2025Google Analytics Individual Qualification at Google Analytics
January 1, 2013 - September 19, 2025Hootsuite Certification at Hootsuite University
January 1, 2012 - September 19, 2025Master Web Designer at SAIT (Southern Alberta Institute of Technology)
January 1, 2001 - September 19, 2025Marketing AI Certification at Cornell University
November 1, 2023 - December 31, 2023Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
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