Available to hire
I am Brendan Fernandes, a Digital Designer and Ecommerce Content Specialist currently working in Dubai. I am a hardworking, fast learner with excellent English communication skills (written & spoken) and strong computer literacy. I make the company’s mission my own and strive to help my organization reach new heights. I don’t just complete daily tasks; I research, ideate, and contribute creative ideas. I enjoy being creative and I’m willing to try several approaches before concluding. I work well independently and in teams, I pay attention to detail, I perform well under pressure, and I collaborate effectively with colleagues across departments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Digital Marketing Manager at KProperties – Pinnacle Tower, Dubai
November 1, 2022 - PresentManaged communications with owners, tenants, and building management. Created property listings on Bayut, Dubizzle, and Property Finder. Designed and implemented Google Ads (Search, Display, Performance Max). Produced marketing collateral: flyers, signboards, landing pages, CRM lead forms. Trained staff on communication, digital operations, and property tools.
Digital Marketing Manager (Group of Companies) at Able Project Management – Concord Tower, Dubai
November 30, 2022 - September 19, 2025Designed digital content (catalogues, booklets, landing pages, EDMs). Delivered outdoor advertising (balcony signage, A5 flyers, vertical banners). Developed and optimized websites for Equitrans Logistics, Kensington Asset Management, and clients in horse/pet sectors. Ran targeted Google Ads campaigns in English & Arabic. Created wireframes, prototypes, and design documentation using Figma & Illustrator.
Senior Digital Designer & Ecommerce Content Specialist at Retail Catch Group – Grosvenor Business Tower, Dubai
April 30, 2021 - September 19, 2025Designed UI/UX, wireframes, and mockups for retail and corporate projects. Led Google Ads, SEO/SEM, and PPC campaigns. Managed Facebook and Instagram content for multiple brands. Designed and executed event branding for The Big 5, The Unity Run, and Leisure Show.
Senior Web Designer at Majid Al Futtaim Retail – Carrefour, Dubai
February 28, 2019 - September 19, 2025Designed promotional landing pages, newsletters, and content for Carrefour UAE. Supported teams in KSA for Carrefour website launches. Developed responsive templates and campaigns using SAP Hybris, SendGrid, and Trello.
Web UI Designer / Digital Marketing at Middle East Global Advisors – Emaar Business Park, Dubai
March 31, 2018 - September 19, 2025Designed EDMs, landing pages, and social media campaigns. Managed Google Ads, SEO/SEM, and PPC across multiple events. Produced brochures, videos, banners, and exhibition branding.
Web Developer / Designer / Online Marketing for Group at Bonyan Investment Group – DIFC, Dubai
November 30, 2016 - September 19, 2025Frontend and Backend web development for Tidewater Properties. Developed the project in Codeigniter HMVC. Designed & Developed Orion Real Estate Development & Dana Investment company websites. UI designer - Design to Implementation upon management approval. Wireframe & website Design for tidewater project. Generating online Leads for sales team. Social Media Manager in Facebook and Instagram marketing. SEOs, tags and keywords for projects. Micro sites for projects. Custom Developed Property Search for Rental & Sale. Email Campaigns, Facebook Campaign Ad to Landing Page.
Web Developer / UI Designer / Online Marketing for Group at Cistern Gulf LLC - Barsha, Dubai, UAE
December 31, 2014 - September 19, 2025Frontend and Backend web development, SEO & site optimization. Image optimization, testing, newsletter design, landing page, social media. Deep understanding of flow charts, patterns, grids and art boards for mobile and web pages.
Marketing at SW Media Communications
May 31, 2012 - September 19, 2025Marketing. Designed the website. Created artwork for Gulf News (Main Page & Classifieds), newsletters, and outdoor media. Media planning of print ads for Gulf News, Khaleej Times & Al Khaleej. SEO - Building Facebook Landing pages, popup images, animated banners and email newsletters. Generated leads and distributed to sales. SEO experience, PR for newspaper, and PSD slicing & WordPress integration.
HTML Developer at Impact Proximity, Impact BBDO
October 31, 2006 - September 19, 2025HTML Developer. Built pages with HTML, XML and CSS. Client - ADCB Bank.
Digital Marketing Manager at KProperties – Pinnacle Tower, Dubai
November 1, 2022 - PresentManaged communications with owners & tenants, Ejari system and property management. Created property listings on Bayut, Dubizzle, and Property Finder. Designed and implemented Google Ads (Search, Display, Performance Max). Produced marketing collateral: flyers, signboards, landing pages, CRM lead forms. Trained staff on communication, digital operations, and property tools. Key achievements include scaling the company from 2 to 20 employees with 2 offices, marketing and selling a 120-unit building in 4 months, increasing Google Business visibility to over 1,000 views, and integrating ChatGPT, Docker, and WSL Linux for digital content production.
Senior Web Designer at Majid Al Futtaim Retail – Carrefour, Dubai
February 1, 2019 - September 20, 2025Designed promotional landing pages, newsletters, and content for Carrefour UAE. Supported teams in KSA for Carrefour website launches. Developed responsive templates and campaigns using SAP Hybris, SendGrid, and Trello.
Web Developer / Designer / Online Marketing for Group at Bonyan Investment Group – DIFC, Dubai
November 1, 2016 - September 20, 2025Frontend and Backend web development for Tidewater Properties. Developed the project in CodeIgniter HMVC. UI designer from design to implementation; wireframes and website design for Tidewater project. Generated online leads for sales team; social media marketing; SEO.
Web Developer / UI Designer at Cistern Gulf LLC - Barsha, Dubai, UAE
December 1, 2014 - September 20, 2025Web development and UI design; SEO & site optimization. Frontend development; image optimization, testing; newsletter design; landing pages; social media.
Marketing at SW Media Communications
May 1, 2012 - September 20, 2025Designed the website. Created artwork for Gulf News (Main Page & Classifieds), Al Watan, Al Waseet, Al Khaleej newsletters & outdoor media. Media planning of print ads for Gulf News, Khaleej Times & Al Khaleej. SEO - Building Facebook Landing pages, popup images, animated banners and email newsletters for other branches. Lead generation and distribution to sales. Newsletter design and signages.
HTML Developer at Impact Proximity, Impact BBDO
October 1, 2006 - September 20, 2025Building pages including content population in HTML, XML and CSS. Client - ADCB Bank.
Digital Marketing Manager at KProperties – Pinnacle Tower, Dubai
November 1, 2022 - PresentManaged communications with owners & tenants, Ejari system and property management. Created property listings on Bayut, Dubizzle, and Property Finder. Designed and implemented Google Ads (Search, Display, Performance Max). Produced marketing collateral: flyers, signboards, landing pages, CRM lead forms. Trained staff on communication, digital operations, and property tools. Key achievements include scaling the company from 2 to 20 employees, marketing and selling a 120-unit building in 4 months, increasing Google Business visibility, and integrating ChatGPT, Docker, and WSL Linux for digital content production.
Digital Marketing Manager (Group of Companies) at Able Project Management – Concord Tower, Dubai
November 1, 2022 - September 20, 2025Designed digital content (catalogues, booklets, landing pages, EDMs). Delivered outdoor advertising and developed website assets. Ran and optimized websites for clients, and conducted targeted Google Ads campaigns in English & Arabic. Created wireframes, prototypes, and design documentation using Figma & Illustrator.
Senior Digital Designer & Ecommerce Content Specialist at Retail Catch Group – Grosvenor Business Tower, Dubai
April 1, 2021 - September 20, 2025Designed UI/UX, wireframes, and mockups for retail and corporate projects. Led Google Ads, SEO/SEM, and PPC campaigns. Managed Facebook and Instagram content for multiple brands. Designed and executed event branding for The Big 5, The Unity Run, and Leisure Show.
HTML Developer at Impact Proximity, Impact BBDO
October 1, 2006 - September 20, 2025Design/Creative HTML development; building pages with HTML, XML and CSS. Client - ADCB Bank.
Web Developer / UI Designer at Cistern Gulf LLC - Barsha, Dubai, UAE
December 1, 2014 - September 20, 2025Frontend development, image optimization, newsletters, landing pages. Deep understanding of flow charts, patterns, grids and art boards for mobile and web pages.
HTML Developer at Impact Proximity, Impact BBDO
October 1, 2006 - September 20, 2025Building pages include content population in HTML, XML and CSS. Client - ADCB Bank.
Digital Marketing Manager (Group of Companies) at Able Project Management – Concord Tower, Dubai
November 1, 2022 - September 20, 2025Designed digital content (catalogues, booklets, landing pages, EDMs). Delivered outdoor advertising (balcony signage, A5 flyers, vertical banners). Developed and optimized websites for multiple clients. Ran targeted Google Ads campaigns in English & Arabic. Created wireframes, prototypes, and design documentation using Figma & Illustrator.
Senior Digital Designer & Ecommerce Content Specialist at Retail Catch Group – Grosvenor Business Tower, Dubai
April 1, 2021 - September 20, 2025Designed UI/UX, wireframes, and mockups for retail and corporate projects. Led Google Ads, SEO/SEM, and PPC campaigns. Managed Facebook and Instagram content for multiple brands. Designed and executed event branding for The Big 5, The Unity Run, and Leisure Show.
Web UI Designer / Digital Marketing at Middle East Global Advisors – Emaar Business Park, Dubai
March 1, 2018 - September 20, 2025Designed EDMs, landing pages, and social media campaigns. Managed Google Ads, SEO/SEM, and PPC across multiple events. Produced brochures, videos, banners, and exhibition branding. Key achievements include campaigns for Global Ethical Finance Forum 2017 and World Islamic Banking Conference 2017.
Web Developer / Designer / Online Marketing for Group at Bonyan Investment Group – DIFC, Dubai
November 1, 2016 - September 20, 2025Frontend and Backend web development for Tidewater Properties. CodeIgniter HMVC development. UI design to implementation, wireframes, and lead generation for sales. Social Media Manager for Facebook and Instagram marketing. SEO, keywords for projects, and micro-sites for projects.
Web Developer / UI Designer at Cistern Gulf LLC - Barsha, Dubai, UAE
December 1, 2014 - September 20, 2025Advertising-focused web development and UI design. SEO & site optimization. Frontend development, image optimization, newsletter design, landing pages, and social media work. Deep understanding of flow charts, patterns, grids and art boards for mobile and web pages.
Marketing / Design at SW Media Communications
May 1, 2012 - September 20, 2025Designed websites and artwork for Gulf News and other outlets. Media planning of print ads for Gulf News, Khaleej Times & Al Khaleej. SEO - building Facebook landing pages, popup images, animated banners and newsletters to support sales across multiple regions. Generated leads for the sales team and managed newsletters and signage.
Design / HTML Developer at Impact Proximity, Impact BBDO
October 1, 2006 - September 20, 2025HTML development for campaigns (ADC Bank). Built pages in HTML, XML, and CSS. Client focus included ADCB Bank.
Digital Marketing Manager at KProperties – Pinnacle Tower, Dubai
November 1, 2022 - PresentManaged communications with owners and tenants; handled Ejari system and property management. Created property listings on Bayut, Dubizzle, and Property Finder. Designed and implemented Google Ads (Search, Display, Performance Max). Produced marketing collateral including flyers, signboards, landing pages, and CRM lead forms. Trained staff on communications, digital operations, and property tools.
Digital Marketing Manager (Group of Companies) at Able Project Management – Concord Tower, Dubai
November 1, 2022 - September 20, 2025Designed digital content (catalogues, booklets, landing pages, EDMs). Delivered outdoor advertising. Developed and optimized websites for clients (Equitrans Logistics, Kensington Asset Management, and others). Ran targeted Google Ads campaigns in English & Arabic. Created wireframes, prototypes, and design documentation using Figma & Illustrator.
Senior Digital Designer & Ecommerce Content Specialist at Retail Catch Group – Grosvenor Business Tower, Dubai
April 1, 2021 - September 20, 2025Designed UI/UX, wireframes, and mockups for retail and corporate projects. Led Google Ads, SEO/SEM, and PPC campaigns. Managed Facebook and Instagram content for multiple brands. Designed and executed event branding for The Big 5, The Unity Run, and Leisure Show.
Senior Web Designer at Majid Al Futtaim Retail – Carrefour, Dubai
February 1, 2019 - September 20, 2025Designed promotional landing pages, newsletters, and content for Carrefour UAE. Supported teams in KSA for Carrefour website launches. Developed responsive templates and campaigns using SAP Hybris, SendGrid, and Trello.
Education
BSc, Information Technology at Preston University USA
January 1, 2008 - September 19, 2025Certification/diploma, web development and design at Informatics Computer Institute, Sharjah, United Arab Emirates
January 11, 2030 - September 19, 2025GCSE Certificate in 'O' Levels at St. Mary's High, Dubai
January 11, 2030 - September 19, 2025Qualifications
BSc, Information Technology
January 11, 2030 - January 1, 2008Certification/Diploma, Web Development and Design
January 11, 2030 - September 20, 2025GCSE Certificate in 'O' Levels
January 11, 2030 - September 20, 2025Industry Experience
Real Estate & Construction, Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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