Available to hire
I’m Shreya Kumar, a strategic brand and digital marketing professional with 6+ years of experience driving brand growth, digital transformation, and cross-functional leadership in B2C and B2B healthcare. I have led digital initiatives, brand campaigns, and global collaborations, consistently exceeding sales targets and elevating customer lifetime value. Currently pursuing an MBA in Marketing at James Cook University, I focus on performance marketing, omnichannel strategy, and data-driven storytelling to deepen engagement and strengthen brand equity. I enjoy turning insights into action—whether launching D2C platforms, building personalized campaigns via WhatsApp, or coordinating multi-region teams for scalable results.
Skills
Experience Level
Expert
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Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Marketing Intern – Social Media Strategy at Codroid Hub
May 1, 2025 - October 10, 2025Led a 4-member team to manage social media for three brands, delivering a 10x boost in engagement through trend-driven storytelling and platform-specific content. Scaled LinkedIn presence 4x with consistent B2B and thought leadership content. Optimized campaigns using performance insights to drive organic growth and ensured cross-brand consistency through collaboration with clients and creative teams.
Marketing Intern – Social Media Strategy at Codroid Hub
May 1, 2025 - October 10, 2025Led a 4-member team to manage social media for three mid-sized brands, delivering a 10x boost in engagement through trend-driven storytelling and platform-specific content. Scaled the company's LinkedIn presence by 4x with consistent B2B and thought leadership content, and used performance insights to optimize campaigns for organic growth across channels.
Marketing Intern – Social Media Strategy at Codroid Hub
May 1, 2025 - October 10, 2025Led a 4-member team managing social media for three mid-sized brands, delivering a 10x engagement boost through trend-driven storytelling and platform-specific content. Scaled LinkedIn presence 4x with consistent B2B and thought leadership content and optimized campaigns using performance insights to drive organic growth across channels.
Senior Team Lead – D2C at ResMed India
November 1, 2024 - October 10, 2025Spearheaded the launch of ResMed India's Direct-to-Consumer (D2C) vertical, leading end-to-end strategy and management of the brand's first digital commerce ecosystem via Shopify–Salesforce integration. Achieved 140%+ of sales targets for three consecutive years. Launched the #DirectToDoctors campaign to penetrate Tier-2/3 markets. Engineered a 55% uplift in repeat and organic sales by creating a WhatsApp-based direct marketing channel leveraging CRM and patient data for personalized campaigns. Led a cross-functional team of 10 and collaborated with international teams in China and Australia to align global initiatives and build capacity. Improved marketing automation and platform enhancements to streamline client experience and conversions.
Senior Team Lead – D2C at ResMed India
November 1, 2024 - October 10, 2025Spearheaded the launch of ResMed India’s Direct-to-Consumer (D2C) vertical, leading end-to-end strategy, and management of the brand’s first digital commerce ecosystem through Shopify–Salesforce integration. Consistently achieved 140%+ of sales targets for three consecutive years, launched the #DirectToDoctors campaign to penetrate Tier-2/3 markets, and engineered a 55% uplift in repeat and organic sales by creating a WhatsApp-based direct marketing channel leveraging CRM and patient data for hyper-personalized campaigns. Led a cross-functional team of 10 and aligned global digital commerce initiatives with China and Australia.
Senior Team Lead – D2C at ResMed India
November 1, 2024 - October 10, 2025Led the launch of ResMed India’s Direct-to-Consumer (D2C) vertical, managing end-to-end strategy and a digital commerce ecosystem via Shopify–Salesforce integration. Achieved 140%+ of sales targets for three consecutive years, launched the DirectToDoctors campaign to penetrate Tier-2/3 markets, and drove a 55% uplift in repeat and organic sales through a WhatsApp-based direct marketing channel leveraging CRM and patient data. Led a cross-functional team of 10 and collaborated with international teams to align global digital commerce initiatives and drive capability development.
Business Development Executive at Medtronic
May 1, 2019 - October 10, 2025Managed and promoted key medical events (ISPAD and doctor education programs) across leading hospitals; expanded public sector reach through strategic engagement with AIIMS, Army Hospital, ESIC, and others. Secured 6 government tenders via GeM, coordinating with cross-functional teams. Conducted diabetes solution training for medical professionals across North India. Ranked #1 in Medtronic's national training and orientation program.
Business Development Executive at Medtronic
May 1, 2019 - October 10, 2025Managed and promoted key medical events (ISPAD) and doctor education programs across leading hospitals; expanded public sector reach through strategic engagements with AIIMS, Army Hospital, ESIC, and others. Secured 6 government tenders via GeM, coordinated with cross-functional teams, conducted diabetes solution training for medical professionals across North India, and was ranked #1 in Medtronic’s national training and orientation program.
Business Development Executive at Medtronic
May 1, 2019 - October 10, 2025Managed and promoted key medical events (ISPAD, doctor education programs) across top hospitals, expanded public sector reach through strategic engagement with AIIMS, Army Hospital, ESIC, and others, secured 6 government tenders via GeM, and conducted diabetes solution training for medical professionals across North India. Ranked #1 in Medtronic's national training and orientation program.
Education
MBA in Marketing (Distinction) at James Cook University (JCU), Singapore
January 1, 2025 - October 10, 2025Post-Graduate Certificate Program in Digital Health at Indian Institute of Management Raipur, Raipur, India (ResMed India Sponsored)
May 1, 2024 - May 1, 2024B.Tech. in Biotechnology at Amity University, Gurgaon, India
January 11, 2030 - May 1, 2018MBA in Marketing (Distinction) at James Cook University (JCU)
January 1, 2025 - October 10, 2025Post-Graduate Certificate Program in Digital Health at Indian Institute of Management Raipur
May 1, 2024 - October 10, 2025B.Tech. in Biotechnology at Amity University, Gurgaon
January 11, 2030 - May 1, 2018MBA in Marketing at James Cook University (JCU), Singapore
January 1, 2025 - October 10, 2025Post-Graduate Certificate Program in Digital Health at Indian Institute of Management Raipur
May 1, 2024 - October 10, 2025B.Tech. in Biotechnology at Amity University, Gurgaon, India
January 11, 2030 - May 1, 2018Qualifications
Content Marketing – HubSpot Academy
August 1, 2025 - August 1, 2025Google Ads Search Certification
June 1, 2025 - June 1, 2025Google Foundations of Digital Marketing & E-Commerce (Coursera)
January 1, 2022 - January 1, 2022Content Marketing – HubSpot Academy
August 1, 2025 - October 10, 2025Google Ads Search Certification
June 1, 2025 - October 10, 2025Google Foundations of Digital Marketing & E-Commerce (Coursera)
January 1, 2022 - October 10, 2025Content Marketing – HubSpot Academy
August 1, 2025 - October 10, 2025Google Ads Search Certification
June 1, 2025 - October 10, 2025Google Foundations of Digital Marketing & E-Commerce (Coursera)
January 1, 2022 - October 10, 2025Industry Experience
Healthcare, Professional Services, Media & Entertainment, Consumer Goods, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Intermediate
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