Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Caitlin Yardley, a digital producer and journalist who thrives at the intersection of storytelling and strategy. I’ve built and scaled online video content for global outlets, growing audiences and driving engagement across YouTube, TikTok, Instagram, and podcasts. In my work, I combine data-driven insights with creative production skills to craft accessible narratives that resonate with diverse audiences, from Gen Z to policy professionals.…Hi, I’m Caitlin Yardley, a digital producer and journalist who thrives at the intersection of storytelling and strategy. I’ve built and scaled online video content for global outlets, growing audiences and driving engagement across YouTube, TikTok, Instagram, and podcasts. In my work, I combine data-driven insights with creative production skills to craft accessible narratives that resonate with diverse audiences, from Gen Z to policy professionals.

Caitlin Yardley

Digital Producer, Video Editor, Content Producer





Hi, I’m Caitlin Yardley, a digital producer and journalist who thrives at the intersection of storytelling and strategy. I’ve built and scaled online video content for global outlets, growing audiences and driving engagement across YouTube, TikTok, Instagram, and podcasts. In my work, I combine data-driven insights with creative production skills to craft accessible narratives that resonate with diverse audiences, from Gen Z to policy professionals.…Hi, I’m Caitlin Yardley, a digital producer and journalist who thrives at the intersection of storytelling and strategy. I’ve built and scaled online video content for global outlets, growing audiences and driving engagement across YouTube, TikTok, Instagram, and podcasts. In my work, I combine data-driven insights with creative production skills to craft accessible narratives that resonate with diverse audiences, from Gen Z to policy professionals.

Available to hire

Hi, I’m Caitlin Yardley, a digital producer and journalist who thrives at the intersection of storytelling and strategy. I’ve built and scaled online video content for global outlets, growing audiences and driving engagement across YouTube, TikTok, Instagram, and podcasts.

In my work, I combine data-driven insights with creative production skills to craft accessible narratives that resonate with diverse audiences, from Gen Z to policy professionals.

Skills

Podcast Production

SEO Copywriting

Experience Level

Podcast Production

Expert

SEO Copywriting

Intermediate

Language

English

Fluent

Work Experience

Digital Producer at Agence France-Presse (AFP)

August 1, 2025 - September 19, 2025

Produced digital-first video content reaching 8M+ views across global platforms. Managed strategy and moderation for AFP’s YouTube channel with 2.5M+ subscribers. Grew audience by 1.7M in under two years by introducing new content formats.

Journalist (Freelance) at Various outlets

October 1, 2023 - September 19, 2025

Produced cross-platform explainers distributed via TikTok, Instagram, YouTube, and Spotify. Hosted news and economic segments, simplifying complex stories for broad audiences.

Reporter at The Canadian Press

December 1, 2022 - September 19, 2025

Covered national economic trends and transport industry recovery post-pandemic. Authored weekly finance column tailored to Gen Z and millennial readers. Translated complex regulatory and financial issues into accessible content.

Marketing Intern at United Nations ICAO (Remote)

January 1, 2022 - September 19, 2025

Produced social media content, newsletters, and articles on net-zero and sustainability initiatives. Tracked analytics and presented insights to improve communications strategies.

Campaign Manager - Fundraising Director at Fundraising Campaigns (UNHCR, WWF)

August 1, 2021 - September 19, 2025

Monitored the performance of fundraising campaigns for top global charities, including UNHCR and WWF. Created performance reports and delivered actionable insights to optimize fundraising strategies and donor engagement.

Marketing Manager at Fundraising Direct

April 1, 2021 - September 19, 2025

Introduced influencer marketing strategies, securing partnerships to expand visibility. Led multi-channel campaigns, content planning, and SEO optimization.

Associate Producer at Postmedia, Google News Initiative

January 1, 2020 - September 19, 2025

Produced YouTube videos for Gen Z audiences under a Google-backed initiative. Created long-form news content, including federal election coverage and climate demonstrations.

SEO Outreach Coordinator at Airbnb

September 1, 2019 - September 19, 2025

Directed link-building across 5,000+ blogs during the launch of Airbnb Plus. Managed paid ad placements and a $32,000 monthly budget, ensuring ROI and visibility.