Available to hire
I’m Maria Delgadillo Falcon, a digital marketing professional with a passion for luxury fashion, creativity, and human connection. I started in Bolivia and, through growth and curiosity, expanded my career to Ireland, where I built a strong foundation in branding, in-store promotions, and high-impact launch events that strengthened strategic communication and audience engagement.
Over the past few years I’ve expanded into brand identity, personal styling, and in-house content creation—leading marketing for a luxury second-hand retailer, developing photography and videography, and building online communities. I believe in authentic, purpose-driven marketing that blends empathy, attention to detail, and data-driven strategy to create meaningful brand connections and measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Head of Digital Marketing at Exchange Boutique Dublin
January 1, 2025 - September 19, 2025Led planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels applying mobile-first creative principles and audience insights to deliver data-driven results. Developed and executed creative briefs aligned with business goals and KPIs; managed Shopify website; built relationships with consignors and online community.
Marketing Assistant at Nubanew Beauty Company, Bolivia
January 1, 2019 - September 19, 2025Planned and executed marketing campaigns across social media; supported in-store promotions and content creation; contributed to brand visibility and growth.
Image Consultant & Personal Shopper at National Workshops & Online Courses
January 1, 2022 - September 19, 2025Founder; delivered image consultancy services and personal shopping; organized national workshops and online courses focusing on style and confidence.
Founder / Brand & Visual Identity Consultant at Nubanew Beauty Company
January 1, 2022 - September 19, 2025Built a personal brand focusing on helping women through style and self-confidence; developed brand identity (logo, messaging, and visual assets); launched online course 'Empower Your Image'.
In-House Photographer & Videographer at Sio Paella Luxury Designer / Exchange Boutique Dublin
January 1, 2020 - PresentProduced high-volume, high-quality visual content for e-commerce and social media; ensured brand consistency across digital channels.
Head of Digital Marketing at Siopaella Luxury Designer Exchange Boutique
January 1, 2025 - September 22, 2025Led the planning, execution and optimization of digital marketing campaigns across social media, search and traditional channels, applying mobile-first creative principles and audience insights to deliver data-driven results. Built and managed cohesive storytelling and brand alignment across channels; developed ongoing content calendars and creative directions.
Image Consultant & Personal Shopper at National Workshops & Online Courses
January 1, 2022 - September 22, 2025Provided image consultancy and personal shopping services, developed brand identity assets and led client styling sessions; organized and facilitated national workshops and online courses focused on fashion psychology, color theory, personal styling and body shape analysis.
Marketing Manager at Sinculpa (Healthy Café & Restaurant)
January 1, 2021 - September 22, 2025Managed marketing campaigns, social media presence and promotions for a health-focused cafe and restaurant in Bolivia; developed local marketing plans and partnerships to support growth.
Marketing Assistant at NUBA NEW BEAUTY COMPANY
January 1, 2019 - September 22, 2025Supported marketing initiatives for beauty brand in Bolivia, coordinated content creation, social media posts and campaigns; assisted with events and brand activations.
Head of Digital Marketing at Luxury Designer Exchange Boutique, Dublin
January 1, 2025 - September 22, 2025Led planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels; developed creative briefs aligned with business goals; nurtured consignor/seller relationships and built an online community; coordinated storytelling and brand alignment across channels; managed the Shopify site content, resolved technical issues, and ensured an optimal user experience; used analytics to measure performance and inform strategy to grow reach and conversions.
Marketing Assistant at Luxury Designer Exchange Boutique, Dublin
January 1, 2019 - September 22, 2025Brainstormed and implemented growth strategies to increase online presence; planned and executed multi-channel campaigns; supported content creation and brand storytelling; partnered with teams to enhance customer engagement.
Marketing Manager at NUBA New Beauty Company, Bolivia
January 1, 2021 - September 22, 2025Led brand marketing initiatives; developed go-to-market plans and campaigns; managed partnerships and influencer programs; contributed to product and retail experience.
Image Consultant, Coach & Personal Shopper at NUBA New Beauty Company, Bolivia
January 1, 2021 - September 22, 2025Provided image consulting, coaching, and personal shopping services; advised clients on wardrobe, styling and personal branding; supported customer experience and brand positioning.
Head of Digital Marketing at Siopaella Luxury Design Exchange Boutique
January 1, 2025 - September 25, 2025Led planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels; developed creative briefs aligned with business goals; built in-house content production capabilities; nurtured relationships with new consignors and sellers; produced data-driven results to grow brand visibility and sales.
Founder, Image Consultant & Personal Shopper at National Workshops & Online Courses
January 1, 2022 - September 25, 2025Established a personal-brand consultancy offering image consulting and personal shopping services; designed and delivered national workshops and online courses on style, color analysis, and body shape; built branding and client programs.
Marketing Manager at NUBA New Beauty Company
January 1, 2021 - September 25, 2025Led marketing strategy and campaigns for a Bolivian beauty brand; developed branding, communications, and digital presence; grew online reach and engagement across channels.
Head of Digital Marketing at Siopaella Luxury Designer Exchange Boutique
January 1, 2025 - September 25, 2025Led planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels; created and managed creative briefs aligned with business goals and KPIs; produced content for Instagram, Facebook, and TikTok; managed Shopify site and ensured optimal user experience; analyzed data to drive growth and engagement.
Founder at National Workshops & Online Courses
January 1, 2022 - September 25, 2025Founded and ran workshops and online courses focusing on fashion psychology, colorimetry, personal styling, and body shape analysis; developed and delivered the online course 'Empower Your Image' and built partnerships with influencers and industry professionals to grow brand visibility.
In-house Product Photographer & Videographer at Siopaella Luxury Designer Exchange Boutique
January 1, 2025 - September 25, 2025Produced high-volume, high-quality visual content for e-commerce and social media; directed concept development, shooting, and editing; ensured brand consistency and visual impact across all digital channels.
Head of Digital Marketing at Luxury Designer Exchange Boutique
January 1, 2025 - January 1, 2025Led planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels; managed Shopify website; created and repurposed content; analyzed performance with analytics tools; built relationships with consignors and sellers; ensured cohesive storytelling and brand alignment across digital channels.
Marketing Manager at Sinculpa (Healthy Café & Restaurant)
January 1, 2021 - January 1, 2021Led marketing strategy, promotions, and online engagement; developed brand voice and campaigns; coordinated cross-channel advertising; improved customer outreach and partnerships.
Marketing Assistant at Various Bolivian Brands
January 1, 2019 - January 1, 2019Brainstormed growth strategies for online presence; planned and executed advertising campaigns across Facebook and Instagram; supported digital marketing initiatives.
Image Consultant, Coach & Personal Shopper at NUBA NEW BEAUTY COMPANY
December 31, 2019 - December 31, 2019Provided image consulting, personal shopping services, and styling guidance; created client visuals and supported brand experience; contributed to workshops and customer engagement.
Head of Digital Marketing at Sio Paella Luxury Designer Exchange Boutique
January 1, 2022 - PresentLed planning, execution, and optimization of digital marketing campaigns across social media, search, and traditional channels; developed mobile-first creative concepts; managed an e-commerce presence (Shopify); built influencer partnerships; coordinated high-impact launch events; ensured cohesive brand storytelling across channels.
Founder | Image Consultant & Personal Shopper at National Workshops & Online Courses (Bolivia)
January 1, 2019 - January 1, 2022Founded a personal-brand focused business delivering national workshops across Bolivia on fashion psychology, colorimetry, personal styling, and body-shape analysis; created and delivered the online course Empower Your Image; developed brand identity assets.
Education
BA (Hons) in Business at City Colleges, Dublin
January 11, 2030 - September 19, 2025Diploma in Creation & Branding, Retail & Customer Experience at Cognos School Bolivia Vogue
January 1, 2024 - December 31, 2024BA (Hons) Business at City Colleges, Dublin
January 11, 2030 - September 22, 2025BA (Hons) in Business at City College Dublin
January 11, 2030 - January 1, 2016Diploma in Creation & Branding, Retail & Customer Experience at Conde Nast College Spain
January 11, 2030 - January 1, 2024BA (Hons) in Business at City College Dublin
January 11, 2030 - September 25, 2025Diploma in Social Media Marketing (Luxury Brands) at Vogue
January 1, 2023 - September 25, 2025Diploma in Creation & Branding, Retail & Customer Experience at National Workshops & Online Courses
January 1, 2024 - September 25, 2025Meta Creative Strategy (Louis Vuitton Inside) at Louis Vuitton
January 1, 2025 - September 25, 2025BA (Hons) in Business at City College Dublin
January 11, 2030 - September 25, 2025Diploma in Social Media Marketing Specialist in Luxury Brands at Vogue Diploma, Spain
January 1, 2023 - December 31, 2023Diploma in Creation & Branding, Retail & Customer Experience at Conde Nast College, Spain
January 1, 2024 - December 31, 2024Adobe Photoshop – Intermediate Level at Cognos School, Bolivia
January 1, 2017 - December 31, 2017BA (Hons) Business degree at City College Dublin
January 11, 2030 - November 3, 2025BA (Hons) in Business at City College Dublin
January 11, 2030 - January 1, 2016Digital Strategy & Campaign Management (Social Media Marketing) at Online Courses
January 11, 2030 - January 1, 2023Qualifications
Diploma in Creation & Branding, Retail & Customer Experience
January 1, 2024 - December 31, 2024BA (Hons) in Business
January 11, 2030 - September 19, 2025BA (Hons) in Business
January 11, 2030 - January 1, 2016Diploma in Creation & Branding, Retail & Customer Experience
January 11, 2030 - January 1, 2024Meta Blueprint Certification
January 1, 2025 - September 22, 2025Diploma in Social Media Marketing (Luxury Brands)
January 1, 2023 - September 25, 2025Diploma in Creation & Branding, Retail & Customer Experience
January 1, 2024 - September 25, 2025Meta Blueprint / Meta Creative Strategy
January 1, 2025 - September 25, 2025BA (Hons) in Business
January 11, 2030 - September 25, 2025Diploma in Social Media Marketing Specialist in Luxury Brands
January 1, 2023 - December 31, 2023Diploma in Creation & Branding, Retail & Customer Experience
January 1, 2024 - December 31, 2024Adobe Photoshop – Intermediate Level
January 1, 2017 - December 31, 2017Diploma in Image Consulting & Personal Shopper
January 1, 2019 - December 31, 2019Adobe Photoshop Course (Intermediate)
January 1, 2017 - December 31, 2017Industry Experience
Media & Entertainment, Retail, Education, Software & Internet, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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