Paid Ads Manager at VANSBURG

Managed $250K/month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23% within two weeks. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 week-over-week. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.

Paid Ads Specialist at TRIALFACTS

Developed and executed paid advertising campaigns across Facebook, Google, TikTok, Reddit, Craigslist and Programmatic platforms to support participant recruitment for clinical research trials. Consistently achieved 70%+ enrollment goals through precise audience segmentation, keyword targeting, and ad sequencing. Improved CTR and lowered CPA by implementing real-time performance optimizations. Collaborated with creative and content teams to ensure messaging alignment with audience insights.

Media Buyer at RIGHT HOOK DIGITAL

Led the initiation and systematic optimization of paid social campaigns, generating 15% revenue growth for a startup in 2022. Managed daily KPI monitoring and campaign adjustments to ensure optimal performance and efficiency. Produced weekly and monthly performance reports with actionable recommendations to enhance CAC, ROAS and conversion rates. Developed creative concepts and refined copy angles, contributing to measurable improvements in client conversion rates.

Paid Ads Manager at Vansburg

Managed $250K per month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23% within two weeks. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 week-over-week. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.

Paid Ads Specialist at TrialFacts

Developed and executed paid advertising campaigns across Facebook, Google, TikTok, Reddit, Craigslist and Programmatic platforms to support participant recruitment for clinical research trials. Consistently achieved 70%+ enrollment goals through precise audience segmentation, keyword targeting, and ad sequencing. Improved CTR and lowered CPA by implementing real-time performance optimizations. Collaborated with creative and content teams to ensure messaging alignment with audience insights.

Media Buyer at Right Hook Digital

Led the initiation and systematic optimization of paid social campaigns, generating 15% revenue growth for a startup business in 2022. Managed daily KPI monitoring and campaign adjustments to ensure optimal performance and efficiency. Produced weekly and monthly performance reports with actionable recommendations to enhance CAC, ROAS and conversion rates. Developed creative concepts and refined copy angles, contributing to measurable improvements in client conversion rates.

Paid Ads Manager at VANSBURG

Managed $250K/month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23%. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 WoW. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.

Paid Ads Specialist at TrialFacts

Developed and executed paid advertising campaigns across Facebook, Google, TikTok, Craigslist and Programmatic platforms to support participant recruitment for clinical research trials. Consistently achieved 70%+ enrollment goals through precise audience segmentation, keyword targeting, and ad sequencing. Improved CTR and lowered CPA by implementing real-time performance optimizations. Collaborated with creative and content teams to ensure messaging alignment with audience insights.