Ericka P. Arboleda

Managed $250K/month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23%. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 WoW. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.

Managed $250K per month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23% within two weeks. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 week-over-week. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.

Managed $250K/month Meta and TikTok ad spend across international markets, achieving 5% YoY new customer growth while maintaining profitability. Collaborated with the email marketing team to identify high-performing content and creative assets, applying insights to ad campaigns that generated a 1.7x ROAS in a two-week period. Led landing page and UX optimization initiatives, improving conversion rate by 23% within two weeks. Introduced product variation testing on high-AOV product pages increasing average order value from $95 to $105 week-over-week. Partnered with creative teams to develop 180+ high-performing ad variations; increased winning asset rate by 25% via data-backed briefs. Delivered weekly and monthly performance roadmaps, recommending strategic shifts in bidding, funnel structure, and scaling opportunities.