Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Natalia Rodrigues, a Digital Marketing Specialist with 8+ years’ experience driving growth in the international higher education sector. I’ve built a track record of improving website performance and leading multi-channel campaigns across organic and paid channels for not-for-profit and education brands. My focus is on website optimization, content marketing, SEO, and data-driven campaign management. I enjoy turning insights into practical actions that boost engagement, lead generation, and conversion while keeping costs under control.…Hi, I’m Natalia Rodrigues, a Digital Marketing Specialist with 8+ years’ experience driving growth in the international higher education sector. I’ve built a track record of improving website performance and leading multi-channel campaigns across organic and paid channels for not-for-profit and education brands. My focus is on website optimization, content marketing, SEO, and data-driven campaign management. I enjoy turning insights into practical actions that boost engagement, lead generation, and conversion while keeping costs under control.

Natalia Rodrigues

Growth Marketer, Marketing Strategist, Marketing Analyst, +2





Hi, I’m Natalia Rodrigues, a Digital Marketing Specialist with 8+ years’ experience driving growth in the international higher education sector. I’ve built a track record of improving website performance and leading multi-channel campaigns across organic and paid channels for not-for-profit and education brands. My focus is on website optimization, content marketing, SEO, and data-driven campaign management. I enjoy turning insights into practical actions that boost engagement, lead generation, and conversion while keeping costs under control.…Hi, I’m Natalia Rodrigues, a Digital Marketing Specialist with 8+ years’ experience driving growth in the international higher education sector. I’ve built a track record of improving website performance and leading multi-channel campaigns across organic and paid channels for not-for-profit and education brands. My focus is on website optimization, content marketing, SEO, and data-driven campaign management. I enjoy turning insights into practical actions that boost engagement, lead generation, and conversion while keeping costs under control.

Available to hire

Hi, I’m Natalia Rodrigues, a Digital Marketing Specialist with 8+ years’ experience driving growth in the international higher education sector. I’ve built a track record of improving website performance and leading multi-channel campaigns across organic and paid channels for not-for-profit and education brands.

My focus is on website optimization, content marketing, SEO, and data-driven campaign management. I enjoy turning insights into practical actions that boost engagement, lead generation, and conversion while keeping costs under control.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Website Performance Executive at Internet Matters

October 1, 2025 - Present

Lead website performance initiatives for a UK not-for-profit, monitoring traffic sources and user journeys; translate data into actionable SEO and content optimization recommendations; evaluate the impact of emerging AI-driven search features on content visibility and performance.

Senior Digital Marketing Executive at IDP Education

March 1, 2021 - April 1, 2025

Led digital marketing initiatives across IDP Education's global platforms including The Complete University Guide, Whatuni, and IDP Hotcourses; drove international student recruitment and site traffic; analyzed website and campaign performance with Looker Studio and GA4; planned, developed and audited content in line with SEO best practices; managed organic and paid social (Sprout Social, Hootsuite) and PPC across Google Ads and Meta; implemented tracking with UTM and GA4; executed remarketing campaigns via Marketo and Acoustic; created digital assets with Canva; managed partnerships and content exchanges; contributed insights to the broader Digital Marketing team.

Marketing Assistant at Visa 24 London

February 1, 2017 - June 1, 2017

Supported marketing and social media activity across channels; updated website content; produced marketing collateral; supported email marketing using Marketo and HTML templates; liaised with clients and embassies; managed invoices and payments.

Project Worker (Contract) at The Royal College of Psychiatrists

November 1, 2016 - December 1, 2016

Supported the CQI team; prepared and proofread reports; entered and managed survey data using SNAP software; provided administrative support including email and telephone communications.

Marketing & Events Assistant at Capton Girls Academy

September 1, 2016 - October 1, 2016

Managed and updated academy website; supported social media activity across Twitter, Facebook, Instagram, and YouTube; created visual assets using Adobe InDesign; captured and edited photography and video for social media; supported admin tasks for events.

Marketing Assistant at FESPA

February 1, 2015 - April 1, 2016

Supported marketing activity for two global exhibitions, FESPA 2015 and FESPA Digital 2016; delivered online and offline communications for international events; supported copywriting and proofreading; liaised with designers; developed and distributed social media content using Hootsuite; managed website content with Joomla CMS; delivered email marketing campaigns using Silverpop; conducted market research and competitor analysis; coordinated mailings and event logistics.