I’m an art director and web developer who loves good design, great creativity, and strong collaborations. With 20+ years of agency and freelance experience, I’ve led projects for luxury brands and global clients, delivering cohesive visuals across web, print, and digital marketing. I thrive on turning ideas into wireframes, interactive prototypes, and brand systems, while keeping production workflows efficient and on-brand. I enjoy remote collaboration with international teams and continual learning to stay ahead in the digital landscape.

Pedro A. Sarmiento

I’m an art director and web developer who loves good design, great creativity, and strong collaborations. With 20+ years of agency and freelance experience, I’ve led projects for luxury brands and global clients, delivering cohesive visuals across web, print, and digital marketing. I thrive on turning ideas into wireframes, interactive prototypes, and brand systems, while keeping production workflows efficient and on-brand. I enjoy remote collaboration with international teams and continual learning to stay ahead in the digital landscape.

Available to hire

I’m an art director and web developer who loves good design, great creativity, and strong collaborations. With 20+ years of agency and freelance experience, I’ve led projects for luxury brands and global clients, delivering cohesive visuals across web, print, and digital marketing.

I thrive on turning ideas into wireframes, interactive prototypes, and brand systems, while keeping production workflows efficient and on-brand. I enjoy remote collaboration with international teams and continual learning to stay ahead in the digital landscape.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Email Marketing Strategist & Web Developer at Brand Poets (Freelance)
September 29, 2024 - Present
Supported a range of clients as part of Brand Poets’ creative team, with a focus on email marketing, web design, and digital brand consistency. Managed campaigns end-to-end, from strategy and design to deployment, while also providing ongoing website updates and enhancements across multiple platforms. Key Contributions: • Designed and deployed email marketing campaigns tailored to client goals and audiences. • Refreshed and optimized client website designs in alignment with campaign launches and brand guidelines. • Provided daily support for WordPress and Shopify sites, including backend buildouts and frontend design changes. • Ensured seamless brand integration across email, web, and digital touchpoints.
Senior Design Manager at Peraton (Contract)
November 30, 2024 - September 18, 2025
As Senior Design Manager on the DHS DCCO (Data Center and Cloud Optimization) contract, I led branding, design, and marketing strategy to support business growth and development initiatives. I was responsible for creating high-impact B2B marketing materials that elevated Peraton’s presence and engagement with stakeholders. Key Contributions: • Directed branding initiatives and developed consistent visual identity across DHS account materials. • Designed and produced landing pages, case study presentations, and year-end reports to highlight mission impact and contract success. • Created executive-level leave-behind collateral to support business development and client engagement. • Collaborated cross-functionally with leadership, business development, and creative teams to ensure alignment of messaging and design.
Owner at A Visual Trip (Freelance)
March 31, 2013 - Present
• Provided consulting services to multiple clients. • Created wireframes, designs and interactive prototypes for desktop and mobile websites. • Oversaw creative for webistes and print on a wide range of products. • Worked with social media teams to visualize content while maintaining a consistent quality and branding of communication for products across all media channels. • Conceptualized direct digital marketing creative for Luxury Living and BoConcept stores. • Communicated with clients in Argentina and New York remotely (MGS Communications) as well as production teams in Brazil and Mexic (HBO). Excellent knowledge of web best practices and standards, familiarity with web production processes and techniques and understanding of SEO practices and standards. • Ability to communicate with clients in a professional manner while presenting projects that would best suit the needs of the client and their marketing strategy.
Lead Digital Strategist at The 3rd Eye aka VS/Brooks
September 30, 2023 - September 18, 2025
• Responsible for designing and developing web presence of multiple health care clients. • Duties included project management, sitemaps and workflow for large ecommerce websites, determined timelines and project hours required to complete jobs. • Developed WordPress websites, digital marketing campaign materials (newsletter campaigns, web banners, microsites and landing pages) as well as graphics and images for social media posts. • Edited HTML/CSS/JavaScript and plugins via WordPress/WPengine. • Troubleshooting and maintaining occasional website updates. • Consulted on creative teams designs prior to development.
Digital Art Director & Web Developer at Accentmarketing
March 31, 2013 - September 18, 2025
• Conceptualized multi-cultural marketing campaigns. • Designed and developed web content including sitemaps, wireframes, social media apps, web banners, newsletters, client presentation materials, web sites, mobile sites and the installation and operation of content management systems. • Briefed creative team on best practices prior to projects.
Graphic Designer at Accentmarketing
December 31, 2009 - September 18, 2025
Met with art directors on project expectations and created designs and layouts for automotive industry clients, attended press proofings, created mockups & produced agency presentations.
Design Consultant (Freelance) at Unique Vacations Inc.
January 31, 2025 - January 5, 2026
Served as a creative designer within the Groups Division, producing digital and print assets that showcased Sandals’ 21 luxury resorts as premier destinations for meetings, conferences, and group travel. Focused on bringing the brand to life through visually compelling, audience-specific design. Key Contributions: • Designed digital display ads and print collateral highlighting group and event offerings across multiple properties. • Developed visually engaging slide decks and presentations to support sales teams and executive stakeholders. • Crafted experiential marketing activations and branded materials tailored to unique resort experiences. • Ensured design consistency while adapting creative assets to reflect the individuality of each property.
Lead Digital Strategist at The 3rd Eye aka VS/Brooks
October 1, 2023 - October 13, 2025
Led digital strategy across multicultural accounts; developed campaigns including websites, newsletters, web banners, and social assets; managed design teams and coordinated with clients on strategy.
Freelance Art Director at Wow Factor Marketing
March 1, 2015 - October 13, 2025
Art direction for marketing campaigns including websites, newsletters, banners, print ads; oversaw design quality and consistency across materials.
Freelance Digital Art Director at Marca Miami
May 1, 2014 - October 13, 2025
Designed responsive website for Oster’s new hairline products; created digital advertising and print materials for campaigns.
Freelance Digital Art Director at Zubi Advertising
October 1, 2013 - October 13, 2025
Created multicultural marketing designs; prepared and tested newsletters and HTML5 web banners; contributed to website redesigns and campaign assets.
Web Design Professor at New World School of the Arts
December 31, 2012 - October 12, 2025
Instructed upper- and lower-division web design courses (Intro & Advanced); developed schedules, projects, and assessments; collaborated with art directors on industry-aligned curricula.
Production Intern at Accentmarketing
October 29, 1999 - December 22, 2001
Helped with daily studio duties from archiving files to making client requested changes. Helped art directors with mechanicals & collect for outputs
Creative Consultant / Web Designer at A Visual Trip
April 1, 2013 - Present
Provided creative and UX consulting for clients across web, print, and digital marketing. Created wireframes, designs, and interactive prototypes for desktop and mobile experiences. Led creative execution across websites, print materials, and social content while maintaining brand consistency. Conceptualized digital marketing campaigns for luxury retail brands including Luxury Living and BoConcept. Collaborated remotely with international clients and production teams (Argentina, New York, Brazil, Mexico). Applied best practices in SEO, web standards, and production workflows.
Digital Art Director at A Visual Trip
March 1, 2014 - May 31, 2014
Led design for the Net10 digital team, collaborating with art directors and copywriters. Designed web banner campaigns, digital newsletters, and website takeovers. Designed a responsive product website for Oster’s new hairline launch.
Digital Art Director at Zubi Advertising
April 1, 2013 - October 31, 2013
Designed social media campaigns for Ford’s Hispanic Market division. Contributed to the design and structure of Zubi’s website redesign. Designed, developed, and tested HTML newsletters and HTML5 web banners. Collaborated with social teams on campaign graphics and visual content.
Art Director — Event Marketing at WOW Factor Marketing
June 1, 2014 - March 31, 2015
Designed digital and print assets across multiple event marketing accounts. Produced layouts for websites, email campaigns, web banners, flyers, print ads, billboards, and gala materials. Supported themed event branding from concept through final production.
Adjunct Professor (Web Design & Digital Media) at New World School of the Arts
August 1, 2011 - June 30, 2013
Taught introductory and advanced web design courses within the Electronic Media Department. Instructed courses in HTML5, Adobe Flash, and digital media fundamentals. Developed curriculum, assignments, tutorials, and study guides.
Creative Designer at Unique Vacations (Sandals Resorts)
February 1, 2025 - January 31, 2026
Designed digital and print marketing assets promoting 21 luxury resorts for meetings, conferences, and group travel. Produced digital display ads, print collateral, and branded materials tailored to individual resort experiences. Created motion and video assets to support digital campaigns and social media engagement. Maintained brand consistency while customizing creative for diverse properties and audiences.
Designer / Digital Marketing Support at Brand Poets
October 1, 2024 - December 31, 2025
Supported multiple client accounts across email marketing, web design, and digital brand execution. Owned end-to-end email campaign from design and build through deployment and QA, designed, developed, built email segments on CRMs and pulled reports for client presentation. Designed and optimized websites aligned with campaign launches and brand guidelines. Managed ongoing updates for WordPress and Shopify sites, including backend builds and frontend design. Ensured consistent brand presence across email, web, and digital touchpoints.
Senior Design Manager — DHS DCCO Contract at Peraton
December 1, 2022 - December 31, 2024
Led branding, design, and marketing strategy supporting DHS Data Center and Cloud Optimization initiatives. Directed visual identity and brand standards across account-level materials. Designed landing pages, case studies, executive presentations, and reports supporting business development and contract success. Produced executive-facing collateral to strengthen stakeholder engagement. Partnered cross-functionally with leadership, business development, and creative teams to align messaging and design.
Lead, Digital Strategist & Developer at The 3rd Eye aka VS/Brooks
March 1, 2015 - October 31, 2023
Designed and developed websites for healthcare clients, including large-scale ecommerce platforms. Managed project timelines, scopes, sitemaps, and workflows. Built WordPress sites and digital campaign assets including newsletters, banners, microsites, and landing pages. Strategized email marketing campaigns with segments and adjusted based on analytics. Collaborated with creative teams to ensure design feasibility prior to development.
Digital Art Director/Web Developer at Accentmarketing
January 1, 2010 - April 30, 2013
Conceptualized and executed multicultural marketing campaigns across digital platforms. Designed and developed websites, mobile sites, banners, newsletters, and client presentations. Led digital strategy, site architecture, art direction, and frontend development for Dunkin’ Donuts’ first multi-language website (General Market). Briefed creative teams on digital best practices and execution standards.
Graphic Designer at Accentmarketing
December 1, 2002 - January 31, 2010
Conceptualized and executed multicultural marketing campaigns across digital platforms. Designed and developed websites, mobile sites, banners, newsletters, and client presentations. Led digital strategy, site architecture, art direction, and frontend development for Dunkin’ Donuts’ first multi-language website (General Market). Briefed creative teams on digital best practices and execution standards.
Adjunct Professor (Design & Digital Media) at New World School of the Arts
August 1, 2011 - June 1, 2013
Taught industry-aligned coursework emphasizing strategic thinking, creative problem-solving, and professional communication. Designed curriculum simulating real-world agency workflows, including briefs, timelines, presentations, and iterative feedback. Mentored students through portfolio development, career exploration, and transition into professional creative roles; provided individualized guidance for accountability and collaboration.
Digital Art Director / Web Developer at Accentmarketing
January 1, 2010 - April 1, 2013
Led digital strategy, site architecture, art direction, and frontend development for multi-language sites such as Dunkin’ Donuts General Market.
Lead, Digital Strategist & Developer at The 3rd Eye (aka VS/Brooks)
March 1, 2015 - October 1, 2023
Managed project timelines, scopes, sitemaps, and workflows. Strategized email marketing campaigns with segments and adjusted based on analytics. Mentored junior designers and strategists; oversaw projects from scoping and budgeting through execution, delivery, and performance evaluation. Collaborated with stakeholders to align outputs with organizational goals; designed and developed websites for healthcare clients and large-scale ecommerce.
Digital Art Director at Net10
March 1, 2014 - May 1, 2014
Led design for the Net10 digital team, collaborating with art directors and copywriters. Designed web banner campaigns, digital newsletters, and website takeovers. Created a responsive product website for a major launch.
Art Director at WOW Factor Marketing
June 1, 2014 - March 1, 2015
Designed digital and print assets across multiple event marketing accounts. Produced layouts for websites, email campaigns, web banners, flyers, print ads, billboards, and gala materials. Supported themed event branding from concept through final production.
Freelance Digital Consultant at A Visual Trip
April 1, 2013 - Present
Provided creative and UX consulting for clients across web, print, and digital marketing. Created wireframes, designs, and interactive prototypes for desktop and mobile experiences. Led creative execution across websites, print materials, and social content while maintaining brand consistency. Conceptualized digital marketing campaigns for luxury retail brands and collaborated remotely with international production teams.
Senior Design Manager at Peraton
December 1, 2022 - December 1, 2024
Led branding, design, and marketing strategy supporting DHS Data Center and Cloud Optimization initiatives. Directed visual identity and brand standards across account-level materials. Designed landing pages, case studies, executive presentations, and reports supporting business development and contract success. Produced executive-facing collateral to strengthen stakeholder engagement. Partnered cross-functionally with leadership, business development, and creative teams to align messaging and design.

Education

Bachelors of Fine Arts in Graphic Design at New World School of the Arts
January 1, 2009 - January 1, 2009
Associates in Arts Education at Miami-Dade College
January 1, 2005 - January 1, 2005
Bachelors of Fine Arts in Graphic Design at New World School of the Arts
January 11, 2030 - February 6, 2026
Associates in Arts Education at Miami-Dade College
January 11, 2030 - February 6, 2026
Bachelor of Fine Arts in Graphic Design at New World School of the Arts
January 11, 2030 - February 20, 2026
Associate in Arts Education at Miami-Dade College
January 11, 2030 - February 20, 2026
Bachelor of Fine Arts in Graphic Design at New World School of the Arts
January 11, 2030 - February 20, 2026
Associates in Arts Education at Miami-Dade College
January 11, 2030 - February 20, 2026
Bachelor of Fine Arts in Graphic Design at New World School of the Arts
January 11, 2030 - February 21, 2026
Associates in Arts Education at Miami-Dade College
January 11, 2030 - February 21, 2026

Qualifications

Healthcare Advertising Award - Digital Marketing (Silver)
January 1, 2018 - September 19, 2025
Addy Award - Mixed Media (Silver)
January 1, 2011 - September 19, 2025
AIGA Miami Best Brochure - Gold
January 1, 2008 - September 19, 2025
Addy Best Direct Mail - Gold
January 1, 2006 - September 19, 2025
Postcard Design
January 1, 2010 - January 1, 2009
Web Index 7
January 1, 2006 - September 19, 2025
Addy Award - Mixed Media - Silver
January 1, 2011 - January 1, 2011
Healthcare Advertising Award – Digital Marketing – Silver
January 1, 2018 - February 20, 2026
Addy Award – Mixed Media – Silver
January 1, 2011 - February 20, 2026
AIGA Miami Best Brochure – Gold
January 1, 2008 - February 20, 2026
Addy Award – Best Direct Mail – Gold
January 1, 2006 - February 20, 2026
Postcard Design Award
January 1, 2010 - February 20, 2026
Good 50x70
January 1, 2009 - February 20, 2026
Web Index 7
January 1, 2006 - February 20, 2026
Healthcare Advertising Award - Digital Marketing (Silver)
January 1, 2018 - February 21, 2026
Addy Award - Mixed Media (Silver)
January 1, 2011 - February 21, 2026
AIGA Miami Best Brochure - Gold
January 1, 2008 - February 21, 2026
Addy Award - Best Direct Mail - Gold
January 1, 2006 - February 21, 2026
Postcard Design
January 1, 2009 - February 21, 2026
Web Index 7
January 1, 2006 - February 21, 2026

Industry Experience

Healthcare, Government, Professional Services, Education, Media & Entertainment, Software & Internet, Other, Retail, Travel & Hospitality, Consumer Goods