I am Andrea Arendt, a marketing and brand expert with extensive experience across pharmaceutical, consumer health, and FMCG sectors. I have led strategic and operational marketing initiatives, built brands, launched products, managed lifecycles, and crafted communication strategies for both B2C and B2B audiences. I combine strong analytical thinking with creativity, executional strength, and a solution-oriented mindset, thriving in cross-functional and international teams. I am passionate about innovation, brand leadership, and sustainable growth, and I enjoy turning data-driven insights into practical growth initiatives in diverse markets, especially Switzerland.…

Andrea Arendt

I am Andrea Arendt, a marketing and brand expert with extensive experience across pharmaceutical, consumer health, and FMCG sectors. I have led strategic and operational marketing initiatives, built brands, launched products, managed lifecycles, and crafted communication strategies for both B2C and B2B audiences. I combine strong analytical thinking with creativity, executional strength, and a solution-oriented mindset, thriving in cross-functional and international teams. I am passionate about innovation, brand leadership, and sustainable growth, and I enjoy turning data-driven insights into practical growth initiatives in diverse markets, especially Switzerland.…

Available to hire

I am Andrea Arendt, a marketing and brand expert with extensive experience across pharmaceutical, consumer health, and FMCG sectors. I have led strategic and operational marketing initiatives, built brands, launched products, managed lifecycles, and crafted communication strategies for both B2C and B2B audiences.
I combine strong analytical thinking with creativity, executional strength, and a solution-oriented mindset, thriving in cross-functional and international teams. I am passionate about innovation, brand leadership, and sustainable growth, and I enjoy turning data-driven insights into practical growth initiatives in diverse markets, especially Switzerland.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
French
Advanced

Work Experience

Freelancer/Expert at Outlier
January 1, 2025 - Present
Freelancer/Expert at Outlier, working at the intersection of data quality and AI training.
Senior Brand Manager at Doetsch Grether
December 31, 2023 - September 20, 2025
Strategic and operational brand management, planning and execution of integrated campaigns to strengthen market presence and brand loyalty; management of external agencies; monitoring brand performance to ensure growth and profitability; launches and relaunches including Omega-life and other brands.
Brand Manager meridol, Blistex at Colgate Palmolive – Gaba Schweiz AG
December 31, 2012 - September 20, 2025
Development and execution of marketing concepts; planning and support of marketing activities for brand positioning and promotion; analysis of market and consumer data; collaboration with media and creative agencies; training the sales force; SAP CRM tool implementation.
Maternity Leave
December 31, 2008 - September 20, 2025
Maternity leave
Senior Product Manager European Marketing at Cochlear AG Basel
December 31, 2007 - September 20, 2025
Development of regional marketing strategies aligned with corporate strategy; planning and implementation of marketing programs, product launches, and advertising campaigns; training and support of the sales force; competitive analysis and trend monitoring.
Commercial Manager / Marketing Manager – Global Business Unit New Food Ingredients at Roche Vitamins AG - DSM Firmenich
December 31, 2006 - September 20, 2025
Market research and evaluation of new food ingredients; integration of business aspects into strategic planning; leadership of cross-functional projects for evaluation of new product ideas; analysis of herbal extract market; branding and documentation for new ingredients.
Sales Manager at Molda AG – Molda France
November 1, 1993 - March 31, 1997
Responsibility for managing the French subsidiary in Strasbourg and overseeing the French market; acquisition and customer care; promotional activities.
Sales Manager at SAM Sensory Analytic Management
December 31, 1998 - September 20, 2025
Responsibility for new customer acquisition and client relations across Europe; management of customer projects; development of a customer database; organization of client seminars; interim management of the German subsidiary in Mannheim.
Freelancer/Expert at Outlier
January 1, 2025 - Present
Freelancer/Expert at Outlier; work at the intersection of data quality and AI training.
Manager Commercial Excellence at msg industry advisors (msg Suisse ag), Zürich
December 31, 2024 - September 20, 2025
Leadership of transformation projects with a focus on timely execution; Responsibility for results and budget management; Close collaboration with stakeholders; Presentation of project outcomes with emphasis on added value and key insights; Development of training materials on commercial excellence topics to support skill building.
Senior Brand Manager at Doetsch Grether, Basel
December 31, 2023 - September 20, 2025
Responsibility for comprehensive brand management: strategic brand development, planning and execution of integrated campaigns to strengthen market presence and brand loyalty. Management of external agencies and monitoring of brand performance to ensure growth and profitability. Strategic and operational responsibility for the Omega-life brand including launch and relaunch projects; also managed distribution brands such as Blistex, Bi-Oil, cannaQuix, Magnesium-Diasporal activ and Basica; and other brands in the portfolio.
Brand Manager meridol, Blistex at Colgate Palmolive – Gaba Schweiz AG, Therwil
December 31, 2012 - September 20, 2025
Development and implementation of marketing concepts; planning, execution, and support of marketing activities for successful brand positioning and promotion; analysis of market and consumer data; close collaboration with media and creative agencies; launched customer/consumer survey to increase recommendations; power user during SAP CRM tool implementation and training of the sales force.
Senior Product Manager European Marketing at Cochlear AG Basel
December 31, 2007 - September 20, 2025
Development of regional marketing strategies aligned with corporate strategy; planning and implementation of marketing programs including product launches and advertising campaigns; contributed technical and commercial insights on products and markets; provided training and support to the sales force.
Commercial Manager/Marketing Manager – Global Business Unit New Food Ingredients at Roche Vitamines AG - Today DSM Firmenich, Kaiseraugst
December 31, 2006 - September 20, 2025
Market research and evaluation of new food ingredients; integration of business aspects into strategic planning; leadership of cross-functional projects for developing new product ideas; analysis of the herbal extract market as a new business field; editor of NutraNews; global launch of TEAVIGO® and related branding and product documentation.
Sales Manager at SAM Sensory Analytic Management Zürich
December 31, 1998 - September 20, 2025
New customer acquisition and client relations across Europe; management of customer projects; development of a customer database; organization of client seminars; interim management of the German subsidiary in Mannheim.
Sales Manager at Molda AG – Molda France Strasbourg
December 31, 1997 - September 20, 2025
Responsible for managing the French subsidiary in Strasbourg and overseeing the French market; acquisition and customer care; execution of promotional activities (mailings, trade fairs); administrative organization and banking responsibilities.
Marketing Consultant at mitmalfilm.ch
January 1, 2025 - Present
Support of marketing activities with a focus on brand development, local market positioning, and creative communication initiatives in Switzerland.
Outlier Expert at Outlier
January 1, 2025 - Present
Freelancer/Expert at Outlier working at the intersection of data quality and AI training.
Manager Commercial Excellence at msg industry advisors (msg Suisse ag), Zürich
January 1, 2023 - December 31, 2024
Leadership of transformation projects with a focus on timely execution; responsibility for results and budget; close collaboration with stakeholders; development of training materials on commercial excellence topics.
Senior Brand Manager at Doetsch Grether, Basel
January 1, 2012 - December 31, 2023
Strategic brand development, planning and execution of integrated campaigns; management of external agencies; lifecycle management of Omega-life and distribution brands.
Brand Manager meridol, Blistex at Colgate Palmolive – Gaba Schweiz AG, Therwil
January 1, 2008 - January 1, 2012
Development and implementation of marketing concepts; market analysis; collaboration with media and creative agencies; launch of campaigns; CRM tool implementation.
Sales Manager at SAM Sensory Analytic Management Zürich
January 1, 1997 - January 1, 1998
New customer acquisition and client relations across Europe; management of client projects; interim management of the German subsidiary in Mannheim.
Sales Manager at Molda AG – Molda France Strasbourg
January 1, 1993 - January 1, 1997
Managing the French subsidiary in Strasbourg; acquisition and customer care; promotional activities; administrative organization.
Commercial Manager/Marketing Manager – Global Business Unit New Food Ingredients at Roche Vitamines AG - DSM Firmenich, Kaiseraugst
January 1, 1998 - January 1, 2006
Market research and evaluation of new food ingredients; integration of business aspects into strategic planning; leadership of cross-functional projects for new product ideas; editorial work for NutraNews; global launch of TEAVIGO®.
Marketing Consultant / Project Manager at mitmalfilm.ch
January 1, 2025 - Present
Support of marketing activities with a focus on brand development, local market positioning, and creative communication initiatives in Switzerland.
Freelancer/Expert at Outlier
January 1, 2023 - December 31, 2024
Freelancer/Expert working at the intersection of data quality and AI training.
Commercial Manager / Marketing Manager – Global Business Unit New Food Ingredients at Roche Vitamines AG - Today DSM Firmenich, Kaiseraugst
January 1, 1998 - December 31, 2006
Market research and evaluation of new ingredients; cross-functional project leadership; analysis of herbal extract markets; creation of comprehensive product documentation and branding for TEAVIGO® launch.
Sales Manager at SAM Sensory Analytic Management, Zürich
January 1, 1997 - December 31, 1998
New customer acquisition, client relations across Europe, and project management for key accounts; development of a customer database and client seminars.
Sales Manager at Molda AG – Molda France, Strasbourg
January 1, 1993 - December 31, 1997
Management of the French subsidiary, acquisition and customer care, and promotional activities (mailings, trade fairs).
Master Lebensmittel-Ingenieur at Universität Hohenheim
January 1, 1987 - January 1, 1993
Academic training in food engineering with focus on food ingredients and market applications.

Education

Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur) at Universität Hohenheim
January 1, 1987 - December 31, 1993
Abitur at Hohenzollern-Gymnasium, Sigmaringen
January 1, 1978 - December 31, 1987
Executive Education in Marketing and Sales at Ecole Supérieure de Commerce du CNAM, Strasbourg
January 1, 1994 - December 31, 1995
Executive MBA at European University, Montreux
January 1, 2000 - December 31, 2002
Dipl. Marketing - Leiter SMP at SMP Management Program, St. Gallen
January 1, 2005 - December 31, 2006
DBA (Doctor of Business Administration), Marketing at Walden University, USA
January 1, 2009 - December 31, 2011
Grundschule at Geschwister-Scholl Grundschule, Sigmaringen
January 1, 1974 - January 1, 1978
Doctor of Business Administration (DBA) at Walden University
January 1, 2009 - December 31, 2011
Dipl. Marketing-Leiter SMP at SMP Management Programm St. Gallen
January 1, 2005 - December 31, 2006
Executive MBA at European University, Montreux
January 1, 2000 - December 31, 2002
Executive Education in Marketing and Sales at Ecole Supérieure de Commerce du CNAM (Strasbourg, France)
January 1, 1994 - December 31, 1995
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur) at Universität Hohenheim
January 1, 1987 - December 31, 1993
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur) at Universität Hohenheim
January 1, 1987 - January 1, 1993
Abitur at Hohenzollern-Gymnasium, Sigmaringen
January 1, 1978 - January 1, 1987
Abitur at Geschwister-Scholl Grundschule, Sigmaringen
January 1, 1974 - January 1, 1978
DBA (Doctor of Business Administration) Program, Marketing specialization at Walden University
January 1, 2009 - January 1, 2011
Dipl. Marketing-Leiter SMP at SMP Management Program, St. Gallen
January 1, 2005 - January 1, 2006
Executive MBA ( magna cum laude ) at European University, Montreux
January 1, 2000 - January 1, 2002
Executive Education in Marketing and Sales at Ecole Supérieure de Commerce du CNAM, Strasbourg
January 1, 1994 - January 1, 1995
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur) at Universität Hohenheim
January 1, 1987 - January 1, 1993
Abitur at Hohenzollern-Gymnasium, Sigmaringen
January 1, 1978 - January 1, 1987
Marketing thesis at SMP Management Program, St. Gallen
January 1, 2006 - January 1, 2006

Qualifications

DBA (Marketing)
January 1, 2009 - December 31, 2011
Executive MBA
January 1, 2000 - December 31, 2002
Dipl. Marketing - Leiter SMP
January 1, 2005 - December 31, 2006
Executive Education in Marketing and Sales
January 1, 1994 - December 31, 1995
Doctor of Business Administration (DBA)
January 1, 2009 - December 31, 2011
Dipl. Marketing-Leiter SMP
January 1, 2005 - December 31, 2006
Executive MBA
January 1, 2000 - December 31, 2002
Executive Education in Marketing and Sales
January 1, 1994 - December 31, 1995
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur)
January 1, 1987 - December 31, 1993
DBA (Doctor of Business Administration) Program, specialization Marketing
January 1, 2009 - January 1, 2011
Dipl. Marketing-Leiter SMP
January 1, 2005 - January 1, 2006
Executive MBA ( magna cum laude )
January 1, 2000 - January 1, 2002
Executive Education in Marketing and Sales
January 1, 1994 - January 1, 1995
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur)
January 1, 1987 - January 1, 1993
DBA (Doctor of Business Administration) Program, Marketing specialization
January 1, 2009 - January 1, 2011
Dipl. Marketing-Leiter SMP
January 1, 2005 - January 1, 2006
Executive MBA ( Magna cum laude )
January 1, 2000 - January 1, 2002
Executive Education in Marketing and Sales
January 1, 1994 - January 1, 1995
Master Lebensmittel-Ingenieur (Diplom-Lebensmittelingenieur)
January 1, 1987 - January 1, 1993
Abitur
January 1, 1978 - January 1, 1987
Marketing thesis
January 1, 2006 - January 1, 2006

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Manufacturing, Professional Services, Retail, Media & Entertainment

Skills

Experience Level