Senior Marketing Lead (Demand Gen & Growth Marketing) at AtWork Portfolio

Led a performance-driven marketing team, implementing account-based marketing (ABM) and end-to-end digital marketing initiatives (email, paid and organic campaigns, PR, SEO, UX/UI optimization, social media). Increased brand awareness, engagement and conversions and drove revenue growth. Partnered with renowned brands and led initiatives in event production and public relations. Key achievements included boosting marketing-qualified leads by 35%, increasing website traffic by 57%, growing LinkedIn following by 150%, improving form submissions by 91%, and delivering strategic solutions across content, UX/UI, branding, social media management and product marketing.

Online Editor at Dafiti

Directed full-funnel marketing strategy for a SaaS-enabled recruitment platform, connecting employers with senior professionals. Managed external freelancers and in-house contributors, ensuring brand alignment and revenue goals. Built a data-driven content & SEO road map and launched demand-gen initiatives and UX/UI improvements to increase engagement and conversions.

Head of Marketing at SeniorsAtWork

Directed full-funnel marketing strategy for a SaaS-enabled recruitment platform; connected employers with senior professionals; managed external freelancers and in-house contributors; aligned with brand and revenue goals.

Editorial at Dafiti On Line

Directed full-funnel marketing strategy for a SaaS-enabled recruitment platform, connecting employers with senior professionals. Managed external freelancers and in-house contributors, ensuring alignment with brand and revenue goals. Brand development, market positioning, and data-driven content/SEO road map to align marketing with ARR growth targets. Launched demand-gen initiatives and UX/UI enhancements to improve engagement and conversions.

Editorial at Dafiti On Line

Directed editorial marketing activities, contributing to full-funnel strategy, branding, and market positioning. Implemented growth initiatives and content strategies to drive engagement and conversions.

Senior - Demand Gen & Growth Marketing at AtWork Portfolio

Demand Gen & Growth Marketing; SEO, CRO, UX/UI; Brand & Product Strategy; Leadership of a cross-functional team; project management.

Head of Marketing at Dafiti Online

Directed all marketing operations, leading strategies that connect 50+ professionals with potential employers. Oversaw brand development, digital platform enhancements, driving growth and engagement. Managed data-driven content and SEO strategies to improve efficiency; delivered strategic and SEO-optimized content; launched growth initiatives and partnerships with re-named brands.