Available to hire
Hi, I’m Mohamad Kobrosly, a communications, brand, and events strategist with 17+ years of international experience across real estate, retail, luxury, technology, and government. I specialize in PR, brand activations, placemaking, large-scale events, and crisis management, helping brands shape reputation, build stakeholder trust, and drive meaningful engagement across global markets. I excel in executive positioning, personal branding, and storytelling, delivering high-impact strategies that elevate presence with clarity, purpose, and precision. I collaborate with cross-functional teams and agencies to craft compelling narratives, activations, and measurable ROI.
Experience Level
Language
English
Fluent
French
Fluent
Arabic
Fluent
Work Experience
Communications & Public Relations Professional at OMNIYAT
May 1, 2025 - September 20, 2025Collaborated with call center and sales teams to ensure consistent messaging and seamless support for customer inquiries. Assisted in training staff on customer service best practices to handle high-value clientele. Coordinated media relations and influencer partnerships to generate inbound customer enquiries and sales leads. Monitored customer feedback and ensured rapid resolution of issues across multiple channels.
Customer Experience & Events at Majid Al Futtaim
August 1, 2023 - September 20, 2025Delivered customer-centric marketing and events programs transforming shopping malls into lifestyle destinations and boosted engagement. Coordinated event staff to provide outstanding service to visitors, ensuring questions were answered and issues resolved promptly. Worked with operations teams to gather customer feedback and improve services.
PR & Communications Specialist at Majid Al Futtaim
February 1, 2022 - September 20, 2025Supported digital-first communications and online customer service platforms, addressing enquiries and guiding customers to product and service solutions. Prepared customer-focused messaging and FAQs for public announcements and media outreach. Trained PR team members on customer service and issue resolution best practices.
PR & Communications Executive at Majid Al Futtaim
May 1, 2016 - September 20, 2025Oversaw content creation and tourism activations with a focus on customer satisfaction and sales growth. Collaborated with mall marketing and sales teams to design campaigns that drove foot traffic and revenue. Provided timely responses to public enquiries.
Account Management at Alsayegh Media
May 1, 2013 - September 20, 2025Served as a primary point of contact for clients, managing day-to-day communications and ensuring satisfaction. Led cross-departmental initiatives to improve client service and deliver campaigns on time and within budget.
PR & Communications Supervisor at Renault
October 1, 2011 - September 20, 2025Supported sales campaigns with communications materials and provided responses to customer questions. Coordinated with dealerships and customer service teams to ensure accurate information and consistent messaging.
Senior Account Executive at Orient Planet
January 1, 2011 - September 20, 2025Oversaw client campaigns and activities, focusing on customer satisfaction and results.
Communications & Brand Consultant at Maison MK
June 1, 2025 - PresentProvide strategic consulting across PR, brand positioning, executive communications, and stakeholder engagement for clients in multiple sectors including real estate, luxury, retail, nonprofit, and lifestyle. Develop and execute integrated communications strategies, including media relations, launch campaigns, and narrative development tailored to global and bilingual audiences. Support C-level executives with personal brand strategy, media coaching, internal messaging, and thought leadership. Advise on crisis and reputation management, ensuring proactive planning and responsive communications across channels. Collaborate with agencies and in-house teams to optimize campaign planning, pitch decks, brand storytelling, and content strategy. Lead the development of high-impact activations, brand experiences, and community-facing initiatives with measurable outcomes.
Director of PR and Communications at OMNIYAT
May 1, 2025 - September 20, 2025Led the execution of OMNIYAT's global communications strategy, positioning the brand as a pioneer in ultra-luxury real estate. Directed high-performing teams managing PR, brand, and digital channels, achieving consistent top-tier global media coverage. Advised and coached senior leadership on reputation and crisis management strategies. Oversaw media relations, influencer partnerships, experiential activations, and brand alignment across platforms. Ensured consistent brand messaging, developed KPIs, and optimized communications for ROI.
Head of Placemaking & Events at Majid Al Futtaim
August 1, 2023 - September 20, 2025Developed placemaking and brand partnership strategies for shopping mall concepts. Delivered experiential marketing programs turning malls into lifestyle destinations. Executed luxury brand activations and community engagement campaigns.
Head of Communications & PR at Majid Al Futtaim
February 1, 2022 - September 20, 2025Led regional communication strategies across 6 countries. Transitioned PR efforts into digital-first communications. Managed regional PR agencies, crisis communications, and corporate messaging.
PR & Communications Manager at Majid Al Futtaim
May 1, 2016 - September 20, 2025Delivered award-winning in-mall experiences and PR campaigns. Oversaw content creation, tourism activations, and digital engagement.
Head of PR at Alsayegh Media
May 1, 2013 - September 20, 2025Expanded the PR client portfolio significantly. Led high-impact campaigns and coordinated cross-departmental media initiatives.
PR & Communications Manager at Renault - Dubai
October 1, 2011 - September 20, 2025Implemented PR and communications campaigns for the automotive brand in the UAE.
Senior PR Account Executive at Orient Planet - Dubai
January 1, 2011 - September 20, 2025Delivered PR campaigns, content creation, and digital engagement for clients in Dubai.
Education
Bachelor of Science: Business Hospitality Management & Tourism at Saint Joseph University
January 11, 2030 - January 1, 2008Advanced English Proficiency Certificate at Georgetown University
January 11, 2030 - January 1, 2008Bachelor of Science: Business Hospitality Management & Tourism at Saint Joseph University
January 11, 2030 - January 1, 2008Advanced English Proficiency Certificate at Georgetown University
January 11, 2030 - January 1, 2008Qualifications
Advanced English Proficiency Certificate
January 1, 2008 - September 20, 2025Bachelor of Science: Business Hospitality Management & Tourism
January 11, 2030 - January 1, 2008Advanced English Proficiency Certificate
January 11, 2030 - January 1, 2008Industry Experience
Real Estate & Construction, Retail, Software & Internet, Media & Entertainment, Professional Services, Travel & Hospitality
Experience Level
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