I’m a proactive and detail-oriented visual designer and creative lead with 9+ years of experience defining, developing, and art-directing brands—primarily in the luxury sector. I’m skilled at handling projects end-to-end, from concept through execution, across campaign creation, photography direction, photo editing, web and logo design, and packaging. I have a proven ability to elevate visual identity and deliver award-winning creative strategies. I thrive on collaborative teamwork and mentorship, and I’m passionate about building strong brands that resonate with audiences. I’m always exploring new ways to push creative boundaries while staying aligned with brand values and business goals.

Helen Forrest

I’m a proactive and detail-oriented visual designer and creative lead with 9+ years of experience defining, developing, and art-directing brands—primarily in the luxury sector. I’m skilled at handling projects end-to-end, from concept through execution, across campaign creation, photography direction, photo editing, web and logo design, and packaging. I have a proven ability to elevate visual identity and deliver award-winning creative strategies. I thrive on collaborative teamwork and mentorship, and I’m passionate about building strong brands that resonate with audiences. I’m always exploring new ways to push creative boundaries while staying aligned with brand values and business goals.

Available to hire

I’m a proactive and detail-oriented visual designer and creative lead with 9+ years of experience defining, developing, and art-directing brands—primarily in the luxury sector. I’m skilled at handling projects end-to-end, from concept through execution, across campaign creation, photography direction, photo editing, web and logo design, and packaging. I have a proven ability to elevate visual identity and deliver award-winning creative strategies.

I thrive on collaborative teamwork and mentorship, and I’m passionate about building strong brands that resonate with audiences. I’m always exploring new ways to push creative boundaries while staying aligned with brand values and business goals.

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Language

English
Advanced

Work Experience

Creative Lead at Maxwell–Scott Bags
January 1, 2021 - Present
Spearhead creative strategy and execution across campaigns, brand identity, and visual communications. Act as Brand Guardian, ensuring all output aligns with brand values. Co-led the brand to win the Drapers Award – Accessory Brand of the Year (2021). Directed full website redesign for Magento 2 upgrade. Produced, directed, and managed seasonal shoots with freelancers. Designed and executed email campaigns, print, and packaging assets. Delivered record-breaking campaign performance: +263% YoY revenue increase (2022 Travel Offer).
Lead Graphic Designer at Maxwell–Scott Bags
January 1, 2021 - September 20, 2025
Oversaw visual identity and led design direction across digital and print. Managed and trained junior designers. Directed shoots and collaborated with developers to deliver engaging website experiences. Produced marketing assets for email, social, and web under tight deadlines.
Graphic Designer at Maxwell–Scott Bags
January 1, 2020 - September 20, 2025
Supported Creative Director in campaign design and delivery. Designed and launched an interactive Advent Calendar campaign. Built and managed in-house photography studio, shooting and editing campaigns. Produced multilingual digital assets across 3 languages.
Graphic Designer at Extrovert Co. Ltd., Bangkok
January 1, 2017 - September 20, 2025
Led rebrand and packaging for VIVIN, a premium food brand. Designed logos and branding for startups and SMEs. Delivered creative solutions across packaging, logos, and print campaigns.
Company Representative at Urban Wellness LLC
January 1, 2015 - September 20, 2025
Represented the company, supporting sales and client relations; contributed to marketing activities and events.
PE Teacher Assistant at St. Andrew's International School Bangkok
January 1, 2012 - September 20, 2025
Assisted physical education programs, provided classroom support, and contributed to student activities in an international school setting.

Education

BA (Hons) Computer Graphics & Multimedia at Bangkok University
January 1, 2012 - January 1, 2016
International Baccalaureate at St Andrew's International School Bangkok
January 1, 2009 - January 1, 2011
IGCSEs at St. Andrew's International School Bangkok
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Manufacturing