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I’m a creative and data-driven marketer with 13+ years of hands-on experience shaping social media strategy, brand growth, and audience development. I build brands and communities from the ground up, blending compelling storytelling with practical marketing tactics to turn engagement into inbound leads. I’m self-taught and entrepreneurial, having founded Path & Purpose Co. and helped diverse clients grow through trauma-informed, human-centered narratives. I thrive in remote collaboration, delivering multi-platform campaigns, scalable content roadmaps, and trusted voices that stand out in their industries.…I’m a creative and data-driven marketer with 13+ years of hands-on experience shaping social media strategy, brand growth, and audience development. I build brands and communities from the ground up, blending compelling storytelling with practical marketing tactics to turn engagement into inbound leads. I’m self-taught and entrepreneurial, having founded Path & Purpose Co. and helped diverse clients grow through trauma-informed, human-centered narratives. I thrive in remote collaboration, delivering multi-platform campaigns, scalable content roadmaps, and trusted voices that stand out in their industries.

Misti Mast

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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I’m a creative and data-driven marketer with 13+ years of hands-on experience shaping social media strategy, brand growth, and audience development. I build brands and communities from the ground up, blending compelling storytelling with practical marketing tactics to turn engagement into inbound leads. I’m self-taught and entrepreneurial, having founded Path & Purpose Co. and helped diverse clients grow through trauma-informed, human-centered narratives. I thrive in remote collaboration, delivering multi-platform campaigns, scalable content roadmaps, and trusted voices that stand out in their industries.…I’m a creative and data-driven marketer with 13+ years of hands-on experience shaping social media strategy, brand growth, and audience development. I build brands and communities from the ground up, blending compelling storytelling with practical marketing tactics to turn engagement into inbound leads. I’m self-taught and entrepreneurial, having founded Path & Purpose Co. and helped diverse clients grow through trauma-informed, human-centered narratives. I thrive in remote collaboration, delivering multi-platform campaigns, scalable content roadmaps, and trusted voices that stand out in their industries.

Available to hire

I’m a creative and data-driven marketer with 13+ years of hands-on experience shaping social media strategy, brand growth, and audience development. I build brands and communities from the ground up, blending compelling storytelling with practical marketing tactics to turn engagement into inbound leads.

I’m self-taught and entrepreneurial, having founded Path & Purpose Co. and helped diverse clients grow through trauma-informed, human-centered narratives. I thrive in remote collaboration, delivering multi-platform campaigns, scalable content roadmaps, and trusted voices that stand out in their industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder / Brand & Marketing Strategist at Path & Purpose Co.

January 1, 2021 - Present

Founded and scaled a trauma-informed digital brand, overseeing strategy, creative direction, and content execution. Developed multi-platform content roadmaps (TikTok, Instagram, Pinterest, YouTube Shorts, Facebook) that built engaged communities from scratch. Produced viral-ready, story-driven content using mobile tools and Canva, leveraging current trends to boost reach and engagement. Built and launched digital products and marketing funnels that generated inbound leads and nurtured audience relationships. Managed editorial calendars, SEO strategy, and analytics reporting to align content with growth goals.

Independent Social Media & Client Communications Specialist at Independent Social Media & Client Communications Specialist (Self-Employed)

January 1, 2021 - October 12, 2025

Managed social media accounts for small businesses, tailoring messaging and campaigns to diverse industries. Conducted trend research and built strategies that increased reach, engagement, and client inquiries. Designed workflows to track performance, schedule content, and report results. Maintained long-term client relationships through clear communication, brand support, and strategic storytelling.

Founder / Brand & Marketing Strategist at Path & Purpose Co.

January 1, 2021 - Present

Oversees strategy, creative direction, and content execution for a trauma-informed digital brand. Builds multi-platform content roadmaps (TikTok, Instagram, Pinterest, YouTube Shorts, Facebook) that scale engaged communities from the ground up. Produces viral-ready, story-driven content using mobile tools and Canva, leveraging trends to boost reach. Launches digital products and marketing funnels that generate inbound leads and nurture audience relationships. Manages editorial calendars, SEO strategy, and analytics to align content with growth goals.

Independent Social Media & Client Communications Specialist at Self-Employed

January 1, 2021 - October 12, 2025

Managed social media accounts for small businesses across diverse industries, tailored messaging and campaigns to drive reach and client inquiries. Conducted trend research and built strategies that increased engagement. Designed workflows to track performance and report results. Maintained long-term client relationships through clear communication and brand storytelling.