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I’m a results-driven digital strategist with hands-on experience building full-funnel marketing systems across paid media, organic social, and CRM for emerging and fast-scaling brands. My background includes managing multi-functional teams and leading performance marketing efforts that consistently surpassed ROAS targets across platforms like Meta Ads, Google Ads, and Shopee/Tokopedia. I’ve developed and implemented attribution frameworks using tools like Google Analytics, Looker Studio, and BigQuery to support data-driven decision-making and scalable growth. In agency and startup environments, I’ve successfully led campaigns from concept to execution—driving new revenue streams, improving conversion rates, and optimizing customer journeys. I’ve also overseen B2B media buying and content delivery across multiple accounts, creating short-form video strategies and delivering measurable growth. With a diplomatic and collaborative leadership style, I thrive in fast-paced settings where adaptability, communication, and system thinking are essential to sustained success.…I’m a results-driven digital strategist with hands-on experience building full-funnel marketing systems across paid media, organic social, and CRM for emerging and fast-scaling brands. My background includes managing multi-functional teams and leading performance marketing efforts that consistently surpassed ROAS targets across platforms like Meta Ads, Google Ads, and Shopee/Tokopedia. I’ve developed and implemented attribution frameworks using tools like Google Analytics, Looker Studio, and BigQuery to support data-driven decision-making and scalable growth. In agency and startup environments, I’ve successfully led campaigns from concept to execution—driving new revenue streams, improving conversion rates, and optimizing customer journeys. I’ve also overseen B2B media buying and content delivery across multiple accounts, creating short-form video strategies and delivering measurable growth. With a diplomatic and collaborative leadership style, I thrive in fast-paced settings where adaptability, communication, and system thinking are essential to sustained success.

Luis Gonzalez

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I’m a results-driven digital strategist with hands-on experience building full-funnel marketing systems across paid media, organic social, and CRM for emerging and fast-scaling brands. My background includes managing multi-functional teams and leading performance marketing efforts that consistently surpassed ROAS targets across platforms like Meta Ads, Google Ads, and Shopee/Tokopedia. I’ve developed and implemented attribution frameworks using tools like Google Analytics, Looker Studio, and BigQuery to support data-driven decision-making and scalable growth. In agency and startup environments, I’ve successfully led campaigns from concept to execution—driving new revenue streams, improving conversion rates, and optimizing customer journeys. I’ve also overseen B2B media buying and content delivery across multiple accounts, creating short-form video strategies and delivering measurable growth. With a diplomatic and collaborative leadership style, I thrive in fast-paced settings where adaptability, communication, and system thinking are essential to sustained success.…I’m a results-driven digital strategist with hands-on experience building full-funnel marketing systems across paid media, organic social, and CRM for emerging and fast-scaling brands. My background includes managing multi-functional teams and leading performance marketing efforts that consistently surpassed ROAS targets across platforms like Meta Ads, Google Ads, and Shopee/Tokopedia. I’ve developed and implemented attribution frameworks using tools like Google Analytics, Looker Studio, and BigQuery to support data-driven decision-making and scalable growth. In agency and startup environments, I’ve successfully led campaigns from concept to execution—driving new revenue streams, improving conversion rates, and optimizing customer journeys. I’ve also overseen B2B media buying and content delivery across multiple accounts, creating short-form video strategies and delivering measurable growth. With a diplomatic and collaborative leadership style, I thrive in fast-paced settings where adaptability, communication, and system thinking are essential to sustained success.

Available to hire

I’m a results-driven digital strategist with hands-on experience building full-funnel marketing systems across paid media, organic social, and CRM for emerging and fast-scaling brands. My background includes managing multi-functional teams and leading performance marketing efforts that consistently surpassed ROAS targets across platforms like Meta Ads, Google Ads, and Shopee/Tokopedia. I’ve developed and implemented attribution frameworks using tools like Google Analytics, Looker Studio, and BigQuery to support data-driven decision-making and scalable growth. In agency and startup environments, I’ve successfully led campaigns from concept to execution—driving new revenue streams, improving conversion rates, and optimizing customer journeys. I’ve also overseen B2B media buying and content delivery across multiple accounts, creating short-form video strategies and delivering measurable growth. With a diplomatic and collaborative leadership style, I thrive in fast-paced settings where adaptability, communication, and system thinking are essential to sustained success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Director at AG Distribution

May 1, 2025 - September 21, 2025

Led digital marketing for AG Distribution, focusing on scaling D2C and B2B e-commerce, building cross-functional teams, and integrating platforms and custom websites. Built data-driven attribution systems, dashboards (GA4, Looker Studio, Meta Ads), and multi-channel processes to drive KPIs. Drove market entry and distribution initiatives in Indonesia and Australia, secured licensing with regulators, and established partnerships with domestic fulfilment and warehousing providers to enable nationwide distribution. Implemented UX improvements and a custom web presence to support the digital marketing ecosystem.

Social Media Director at AG Distribution

October 1, 2023 - Present

Part-time role leading a team of social media executives to create viral content for Instagram and TikTok. Leveraged platform data and advanced social media analytics to advise on content strategies that achieve virality in short-form formats and maximize engagement across channels.