Available to hire
Hi, I’m Henrietta, a results-driven social media and content strategist based in Abuja. I help brands grow their presence on Instagram, LinkedIn, Facebook, TikTok, and YouTube through data-driven content strategies, community engagement, and compelling storytelling.
Whether launching a new brand or revitalizing an established one, I design and manage holistic campaigns, collaborate with influencers, and analyze performance to drive growth, engagement, and measurable outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at MB GOODHAIR & GLOW
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Planned and managed paid ad campaigns with a 15% increase in customer inquiries month-over-month. Created unified content calendars for two brands, streamlining publishing schedules across Instagram, Facebook, and TikTok.
Social Media Manager at Everything Fitness Nigeria
April 1, 2025 - September 21, 2025Built the brand's Instagram presence organically from scratch, achieving 40% follower growth in six months through consistent content posting and storytelling. Created high-performing Reels and carousel posts aligned with fitness trends and audience interests. Engaged the online community daily, increasing average post interactions by 30% through polls, Q&As, and educational content. Produced monthly analytics reports with insights to guide future content strategies.
Content Strategist at ESemie (Tech Company)
September 1, 2024 - September 21, 2025Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn thought leadership pieces, increasing engagement by 40% in one quarter. Audited website landing pages, improving content clarity and reducing bounce rate by 15%. Created cross-platform storytelling campaigns across LinkedIn, Instagram, and email, ensuring consistent brand messaging. Produced email campaigns with 20–25% open rates, improving user engagement and retention. Conducted market research to align content strategies with tech industry trends and audience behavior.
Digital Marketing Manager at BMB GoodHair & Glow
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Planned and managed paid ad campaigns with a 15% increase in customer inquiries MoM. Created unified content calendars for two brands, streaming publishing schedules across Instagram, Facebook, and TikTok.
Social Media Manager at Everything Fitness Nigeria
April 30, 2025 - September 21, 2025Built the brand’s Instagram presence organically, achieving 40% follower growth in six months. Created high-performing Reels and carousel posts aligned with fitness trends. Engaged the online community daily, increasing average post interactions by 30% through polls, Q&As, and educational content. Produced monthly analytics reports to guide future content strategies.
Content Strategist at Esemie (Tech Company)
September 1, 2024 - September 21, 2025Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn thought-leadership pieces, increasing engagement by 40% in one quarter. Audited web landing pages, improving content clarity and reducing bounce rate by 15%. Created cross-platform storytelling campaigns across LinkedIn, Instagram, and email, ensuring consistent brand messaging. Produced email campaigns with 20–25% open rates and conducted market research to align content strategies with tech industry trends and audience behavior.
Digital Marketing Manager at MB Goodhair & Glow
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Planned and managed paid ad campaigns with a 15% increase in customer inquiries month-over-month. Created unified content calendars for two brands, streamlining publishing schedules across Instagram, Facebook, and TikTok.
Social Media Manager at Everyday Fitness Nigeria
April 1, 2025 - September 21, 2025Built the brand’s Instagram presence organically from scratch, achieving 40% follower growth in six months through consistent content posting and storytelling. Created high-performing Reels and carousel posts aligned with fitness trends. Engaged the online community daily, increasing average post interactions by 30% through polls, Q&As, and educational content. Produced monthly analytics reports with insights to guide future content strategies.
Content Strategist at SE MIE (Tech Company)
September 1, 2024 - September 21, 2025Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn articles and thought-leadership pieces, increasing engagement by 40% in one quarter. Audited website landing pages, improving content clarity and reducing bounce rate by 15%. Created cross-platform storytelling campaigns across LinkedIn, Instagram, and email, ensuring consistent brand messaging. Produced email campaigns with 20–25% open rates, improving user engagement and retention. Conducted market research to align content strategies with tech industry trends and audience behavior.
Digital Marketing Manager at BMB GoodHair & Glow
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) leading to an 18% boost in engagement across Instagram and TikTok. Introduced content optimization techniques, increasing post reach by 30% within three months. Created unified content calendars for two brands, streamlining publishing across Instagram, Facebook, and TikTok.
Social Media Manager at Everything Fitness Nigeria
April 1, 2025 - October 8, 2025Built the brand’s Instagram presence organically from scratch, achieving 40% follower growth in six months. Created high-performing Reels and carousel posts aligned with fitness trends; developed and scheduled content calendars to sustain audience engagement. Monitored analytics to refine strategy and maintain steady account growth.
Content Strategist at Esemie Tech Company
September 1, 2024 - October 8, 2025Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn articles and thought leadership pieces, increasing engagement by 40% in one quarter. Audited landing pages to improve content clarity and reduce bounce rate by 15%. Researched tech and SaaS influencers, negotiating collaborations and partnerships. Produced targeted email campaigns with 20–25% open rates.
Digital Marketing Manager at BMB GOODHAIR & GLOW
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Introduced content optimization techniques, increasing post reach by 30% within three months. Created unified content calendars for two brands, streamlining publishing schedules across Instagram, Facebook, and TikTok.
Social Media Manager at Everything Fitness Nigeria
April 1, 2025 - October 8, 2025Built the brand's Instagram presence organically from scratch, achieving 40% follower growth in six months through consistent content posting and storytelling. Created high-performing Reels and carousel posts aligned with fitness trends and audience interests. Developed and scheduled consistent social media calendars to maintain audience engagement. Monitored analytics to refine content strategy and maintain steady account growth.
Content Strategist at SEMIE Tech Company
September 1, 2024 - October 8, 2025Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn articles and thought-leadership pieces, increasing engagement by 40% in one quarter. Audited website landing pages, improving content clarity and reducing bounce rate by 15%. Researched and connected with influencers in the tech and SaaS niche, negotiating collaborations and campaign partnerships. Produced email campaigns with 20–25% open rates, improving user engagement and retention. Conducted market research to align content strategies with tech industry trends and audience behavior.
Digital Marketing Manager at MB GoodHair & Glow
May 1, 2025 - PresentDesigned and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (Reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Introduced content optimization techniques, increasing post reach by 30% within three months. Created unified content calendars for two brands, streamlining publishing schedules across Instagram, Facebook, and TikTok.
Social Media Manager at Everything Fitness Nigeria
April 1, 2025 - October 8, 2025Built Instagram presence organically from scratch, achieving 40% follower growth in six months through consistent content and community engagement. Created high-performing Reels and carousel posts aligned with fitness trends and audience interests. Developed and scheduled consistent social media calendars to maintain audience engagement. Monitored social analytics and produced monthly reports to inform content tweaks and audience targeting.
Content Strategist at Esemie (Tech Company)
September 1, 2024 - October 8, 2025Wrote and optimized long-form blog content and landing pages focused on high-intent keywords, contributing to a 25% traffic uplift in three months. Performed technical SEO audits (GA4, Screaming Frog) and prioritized fixes with engineering/UX for improved indexability and discovery. Developed LinkedIn articles and thought-leadership pieces, increasing engagement by 40% in one quarter. Managed influencer outreach for niche collaborations; researched creators, negotiating terms, and coordinating deliverables. Produced weekly performance reports (GA4, Ahrefs, Semrush) with actionable recommendations for content pivots.
Social Media Manager at EVERYTHING FITNESS NIGERIA
April 30, 2025 - April 30, 2025Built the brand’s Instagram presence organically from scratch, achieving 40% follower growth in six months through consistent posting and storytelling. Created high-performing Reels and carousel posts aligned with fitness trends and audience interests. Developed and scheduled content calendars to maintain audience engagement. Monitored analytics to refine content strategy and sustain steady account growth.
Content Strategist at SEMIE (Tech Company)
September 30, 2024 - September 30, 2024Led SEO-driven blog content strategy, growing website traffic by 25% in three months. Developed LinkedIn articles and thought leadership pieces, increasing engagement by 40% in one quarter. Audited website landing pages, improving content clarity and reducing bounce rate by 15%. Researched influencers in tech and SaaS niches, negotiating collaborations and campaign partnerships. Produced email campaigns with 20–25% open rates, improving user engagement and retention. Conducted market research to align content strategies with tech industry trends and audience behavior.
Social Media & Content Strategist (Freelance) at BMB GOODHAIR & GLOW
May 1, 2025 - November 15, 2025Designed and executed a social media content strategy, driving 25% growth in Instagram followers within three months. Produced branded content (reels, graphics, product highlights) resulting in an 18% boost in engagement across Instagram and TikTok. Introduced content optimization techniques increasing post reach by 30% within three months. Created unified content calendars for two brands, streamlining publishing schedules across Instagram, Facebook, and TikTok.
Education
Bachelor of Arts in Education and English Language at Nnamdi Azikiwe University, Anambra, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language at Nnamdi Azikiwe University, Awka, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language at Nnamdi Azikiwe University, Awka, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language (B.A. Ed.) at Nnamdi Azikiwe University, Anambra, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language (B.A. Ed.) at Nnamdi Azikiwe University, Anambra, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language at Nnamdi Azikiwe University, Anambra, Nigeria
January 1, 2018 - January 1, 2023Bachelor of Arts in Education and English Language at Nnamdi Azikiwe University, Awka, Nigeria
January 1, 2018 - December 31, 2023Qualifications
Digital Marketing Certification – HubSpot Academy
January 1, 2025 - September 21, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - September 21, 2025Digital Marketing Certification – HubSpot Academy
January 1, 2025 - September 21, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - September 21, 2025Digital Marketing Certification – HubSpot Academy
January 1, 2025 - September 21, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - September 21, 2025Digital Marketing Certification – HubSpot Academy
January 1, 2025 - October 8, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - October 8, 2025HubSpot Digital Marketing Certification
January 1, 2025 - October 8, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - October 8, 2025SEO Foundations Certification
January 1, 2025 - October 8, 2025Digital Marketing Certification
January 1, 2025 - October 8, 2025Digital Marketing Certification – HubSpot Academy
January 1, 2025 - November 15, 2025SEO Foundations Certification – National Association of State Boards of Accountancy
January 1, 2025 - November 15, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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