Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing professional focused on translating global brand strategies into locally relevant campaigns that drive measurable results. I have a track record of leading end-to-end campaigns, scaling loyalty programs, and coordinating cross-functional teams across LATAM markets. My experience includes delivering data-driven marketing and experiential events for Nike, Coca-Cola, and Beiersdorf, with a strong emphasis on consumer insights, digital & social activation, and collaboration with agencies and partners to elevate brand impact.…I’m a marketing professional focused on translating global brand strategies into locally relevant campaigns that drive measurable results. I have a track record of leading end-to-end campaigns, scaling loyalty programs, and coordinating cross-functional teams across LATAM markets. My experience includes delivering data-driven marketing and experiential events for Nike, Coca-Cola, and Beiersdorf, with a strong emphasis on consumer insights, digital & social activation, and collaboration with agencies and partners to elevate brand impact.

Nicole Medina

Brand Strategist, Marketing Strategist, Graphic Designer, +7





I’m a marketing professional focused on translating global brand strategies into locally relevant campaigns that drive measurable results. I have a track record of leading end-to-end campaigns, scaling loyalty programs, and coordinating cross-functional teams across LATAM markets. My experience includes delivering data-driven marketing and experiential events for Nike, Coca-Cola, and Beiersdorf, with a strong emphasis on consumer insights, digital & social activation, and collaboration with agencies and partners to elevate brand impact.…I’m a marketing professional focused on translating global brand strategies into locally relevant campaigns that drive measurable results. I have a track record of leading end-to-end campaigns, scaling loyalty programs, and coordinating cross-functional teams across LATAM markets. My experience includes delivering data-driven marketing and experiential events for Nike, Coca-Cola, and Beiersdorf, with a strong emphasis on consumer insights, digital & social activation, and collaboration with agencies and partners to elevate brand impact.

Available to hire

I’m a marketing professional focused on translating global brand strategies into locally relevant campaigns that drive measurable results. I have a track record of leading end-to-end campaigns, scaling loyalty programs, and coordinating cross-functional teams across LATAM markets.

My experience includes delivering data-driven marketing and experiential events for Nike, Coca-Cola, and Beiersdorf, with a strong emphasis on consumer insights, digital & social activation, and collaboration with agencies and partners to elevate brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Marketing Intern - Eucerin at Beiersdorf

July 1, 2023 - July 1, 2023

Managed digital campaigns, influencer strategies, and product launches; coordinated two national launches, exceeding engagement targets by 30% through strategic influencer partnerships and data-driven campaign optimization. Accelerated agency collaboration and execution timelines by 50% (from 2 weeks to 1 week), improving delivery quality and campaign responsiveness. Streamlined procurement and invoicing processes to enhance operational efficiency and budget compliance.

Marketing Intern at The Coca-Cola Company

September 1, 2022 - September 1, 2022

Designed brand strategies using market data and consumer behavior insights, collaborating with cross-functional teams to implement initiatives across LATAM. Led the 'Consejeros' community engagement project expansion from Mexico to 3 additional LATAM markets (Argentina, Colombia, Brazil), achieving 75% community growth and reducing response time from 1.5 weeks to 3 days. Secured nationwide Subway partnership across Mexico, expanding promotional reach and brand visibility. Refreshed Del Valle Fizz brand image and launched consumer-focused promotions based on Nielsen and IPSOS insights tools. Analyzed market research to deliver actionable insights for strategic decision-making across regional teams.

Marketing Intern - Brand Creative at Nike, Inc.

February 1, 2025 - February 1, 2025

Adapted LATAM marketing campaigns, managed visual asset production, and ensured brand standards and legal compliance across regional activations. Supported the CDMX Running Marathon campaign, contributed to social media coverage and positive sentiment. Negotiated and secured 6 supplier agreements and 15 photoshoot contracts to mitigate risk and accelerate delivery. Collaborated with internal teams and external agencies to accelerate delivery and maintain consistency.

Marketing Intern - Human Insights at The Coca-Cola Company

September 1, 2021 - September 1, 2022

Designed brand strategies using market data and consumer behavior insights, collaborating with cross-functional teams to implement marketing initiatives across LATAM. - Led "Consejeros" community engagement project expansion from Mexico to 3 additional LATAM markets (Argentina, Colombia, Brazil), achieving 75% community growth and reducing response time from 1.5 weeks to 3 days. - Secured nationwide Subway partnership across Mexico, expanding promotional reach and brand visibility. - Refreshed Del Valle Fizz brand image and launched consumer-focused promotions based on Nielsen and IPSOS insights tools. - Analyzed market research to deliver actionable insights for strategic decision-making across regional teams.