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Hi, I'm Qinyue Xu—a data-driven, interdisciplinary analyst specializing in AI-human interaction, digital marketing, and user behavior research. I translate complex data into actionable insights to optimize engagement, content strategies, and user experience across platforms, and I enjoy turning findings into practical recommendations that teams can act on.…

Qinyue Xu

Data Scientist, Data Analyst, Marketing Analyst, +2

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Hi, I'm Qinyue Xu—a data-driven, interdisciplinary analyst specializing in AI-human interaction, digital marketing, and user behavior research. I translate complex data into actionable insights to optimize engagement, content strategies, and user experience across platforms, and I enjoy turning findings into practical recommendations that teams can act on.…

Available to hire

Hi, I’m Qinyue Xu—a data-driven, interdisciplinary analyst specializing in AI-human interaction, digital marketing, and user behavior research.
I translate complex data into actionable insights to optimize engagement, content strategies, and user experience across platforms, and I enjoy turning findings into practical recommendations that teams can act on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Japanese

Intermediate

Work Experience

Research Assistant at University of California, Davis

September 1, 2024 - Present

Analyzing user engagement data from AI chatbot interactions to understand behavioral patterns, decision-making processes, and user preferences across contexts; creating and testing AI-generated content to measure audience reactions and preferences; retrieving and analyzing health-related conversations from AI chatbot platforms to study AI-powered information-seeking behaviors and examine how AI interactions contribute to user well-being outcomes.

Research Assistant at NTU Wee Kim Wee School of Communication and Information

June 1, 2023 - September 21, 2025

Engaged in a digital advertising project, conducting in-depth interviews with over 30 social media users, uncovering the multifaceted commercial and charitable value of key opinion leaders (KOL) in specific promotion cases. Coded and analyzed interview content, identifying tipping factors for marketing effectiveness, and independently wrote the results section, leading to publication in the International Journal of Advertising. Managed public relations efforts by creating quarterly newsletters for AEJMC utilizing Mailchimp, fostering member engagement.

User Engagement Intern at Red Note

October 1, 2022 - September 21, 2025

Onboarded 12+ content creators weekly via strategic social media and social network utilization, effectively bringing them to Spark APP (an SG version discussion forum incubated by Red Note) using strong communication skills. Drove a 1500+ user increase by monitoring content creator performance metrics, ensuring timely, high-quality posts, and providing actionable recommendations based on daily content performance analysis. Created data visualizations to track key metrics and trends, simplifying insights for internal teams to optimize content strategies and improve user engagement.

Innovation and Strategy Intern at QQ Music of Tencent Music Entertainment Group

August 1, 2020 - September 21, 2025

Recruited 50+ promising musicians with 200K+ fans, evaluating their business potential through metrics in other music players, fostering collaborations, and achieving an 8% boost in QQ Music app traffic. Performed data analysis on user behavior and music consumption patterns, providing actionable findings that optimized personalized recommendations, contributing to a 10% increase in user retention rates. Initiated a user survey, collecting 400+ responses, and utilized the insights to create a collaborative dashboard with the product department, leading to an 18% increase in user satisfaction by addressing user experience issues.