Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a driven public relations professional with over a decade of experience shaping strategic communications and brand storytelling. I craft measurable campaigns that elevate visibility, engage target audiences, and drive business results. As a collaborative leader, I develop teams, align cross-functional stakeholders, and leverage data to optimize messaging across earned, owned, and social channels.…I am a driven public relations professional with over a decade of experience shaping strategic communications and brand storytelling. I craft measurable campaigns that elevate visibility, engage target audiences, and drive business results. As a collaborative leader, I develop teams, align cross-functional stakeholders, and leverage data to optimize messaging across earned, owned, and social channels.

Melissa Sileo

Writer, Copywriter, Content Producer, +6





I am a driven public relations professional with over a decade of experience shaping strategic communications and brand storytelling. I craft measurable campaigns that elevate visibility, engage target audiences, and drive business results. As a collaborative leader, I develop teams, align cross-functional stakeholders, and leverage data to optimize messaging across earned, owned, and social channels.…I am a driven public relations professional with over a decade of experience shaping strategic communications and brand storytelling. I craft measurable campaigns that elevate visibility, engage target audiences, and drive business results. As a collaborative leader, I develop teams, align cross-functional stakeholders, and leverage data to optimize messaging across earned, owned, and social channels.

Available to hire

I am a driven public relations professional with over a decade of experience shaping strategic communications and brand storytelling. I craft measurable campaigns that elevate visibility, engage target audiences, and drive business results. As a collaborative leader, I develop teams, align cross-functional stakeholders, and leverage data to optimize messaging across earned, owned, and social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Volunteer, Press Director at Unity for Equality

January 1, 2024 - Present

Marshaled media initiatives for a non-profit organization that empowers and integrates underserved communities into civic and economic life. Assigned writing assignments including newsletter articles, press releases and interviews to director reports. Provided insights on shaping messaging around social justice and inclusivity within healthcare, education and civic engagement. Created press releases, bylined articles, and interviews with prominent policymakers in government and the private sector.

Career Sabbatical - Communications at Self-Directed / Family Leave

January 1, 2021 - Present

Honed applicable communications skills as a stay-at-home Mom that further enhance my capabilities in the field.

Director of Communications at WESHIELD

December 31, 2021 - September 22, 2025

Integral member of the executive team by curating the company’s brand voice and driving overall strategic direction for a PPE distributor. Navigated the media landscape and brand awareness, consistently inserting the company within relevant media conversation and the public narrative. Key contributions included overseeing content creation and messaging, developing pitching angles, driving media outreach through Cision and personal contacts, and creating/managing social media content and calendars.

PR Consultant at MLSILEO INC.

December 31, 2021 - September 22, 2025

Created and executed plans of action that supported the client’s mission and long-term objectives by drafting media materials and leading promotional strategies. Conceived newsworthy, timely press releases and other collateral to maintain a strong grip on media relations and public statements. Key contributions included protecting brand image, reframing adverse situations, and organizing diverse events.

Senior Public Relations Associate at ALMAC GROUP

December 31, 2017 - September 22, 2025

Developed positive and mutually beneficial working relationships with industry and community leaders to highlight the features and benefits of the company for widespread awareness. Assisted in crisis management solutions and secured a well-received image for product lines. Elicited media coverage and organized internal events.

Director of Publicity Services at SMITH PUBLICITY

December 31, 2015 - September 22, 2025

Maximized earned media by building strong media relationships to gain exposure for industry-leading clients; secured competitive placements with major local, regional and national media outlets. Also mentored new hires and participated in leadership decisions on business structure, PR plans, and branding framework.

Freelance Press Director at Unity for Equality

January 1, 2024 - November 25, 2025

Marshaled media initiatives for a nonprofit organization that empowers and integrates underserved communities into civic and economic life. Cleared backlog of past-due monthly newsletter assignments and created subject-matter assignments for direct reports. Provided new insights on shaping key messaging around social justice and inclusivity within healthcare, education, and civic engagement to organizational leadership. Created compelling press releases, bylined articles and interviews with prominent policymakers in government and the private sector.

Career Sabbatical to Care for Daughter at East Greenwich, NJ

January 1, 2021 - November 25, 2025

Career sabbatical focused on maintaining professional readiness while caring for family; leveraged time to refine communications skills, organize priorities, and stay connected with industry trends.

Director of Communications at WeShield

January 1, 2021 - November 25, 2025

Integral member of the executive team by crafting the company’s brand voice and driving overall strategic direction. Navigated the media landscape and brand awareness, consistently inserting WeShield within relevant media conversations and the public narrative. Unified corporate messaging across departments to strengthen brand recognition. Created and managed social media content and calendars to complement corporate announcements, milestones and events.

PR Consultant at MLSILEO INC.

December 31, 2021 - December 31, 2021

Created and executed plans-of-action supporting the client’s mission and long-term objectives by drafting media materials and leading promotional strategies. Built a portfolio of clients across real estate, finance, medical, philanthropy, tech and lifestyle. Advised on website layout and design, delivering measurable value. Organized a wide variety of events including weddings, piloting logistical planning.

Senior Public Relations Associate at ALMAC GROUP

December 31, 2017 - December 31, 2017

Developed positive working relationships with industry and community leaders to highlight the features and benefits of the company for widespread awareness. Worked with colleagues to develop crisis management solutions and secure a well-received image for product lines. Elicited media coverage and organized internal events. Owned the collective social media channels for each business unit, ensuring a common share of voice that adhered to overall brand.

Director of Publicity Services at SMITH PUBLICITY

December 31, 2015 - December 31, 2015

Maximized earned media to gain exposure for clients, increasing coverage through effective publicity efforts. Secured top-tier media placements with major local, regional and national outlets. Translated complex information into accessible media materials to boost brand awareness and business opportunities. Led and expanded the publicity team, mentoring new hires on best practices.