Available to hire
I’m Olga Kousi, a marketing and brand leader with over 10 years of international experience shaping and leading brand strategies across EMEA, APAC and the Americas to drive double-digit growth while optimizing budgets. I excel at building scalable marketing processes, establishing high-performing cross-functional and remote teams, and adapting to new tools and operating models across markets. I’m comfortable working independently and thrive on turning insights into tangible business outcomes.
I thrive on turning strategy into execution, collaborating across creative, product and sales teams to deliver measurable results that elevate brand equity and retail performance.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Greek, Modern
Fluent
Russian
Fluent
English
Fluent
Italian
Fluent
German
Advanced
Work Experience
Senior Global Brand & Marketing Manager at Moscot
January 1, 2024 - PresentLeading global brand strategy and marketing initiatives; promoted 3 times in 8 years; built global marketing operations from scratch; drove double-digit revenue growth (notably a 50% increase over two years) through targeted campaigns; spearheaded 110th Brand Anniversary activations; established PR function with top-tier coverage; managed large-scale events/trade shows within budget; oversaw budgeting and vendor negotiations; executed multi-channel campaigns; expanded digital presence and omni-channel initiatives; aligned retail processes with global strategy; collaborated cross-functionally with creative, product, sales and regional teams.
Global Brand & Marketing Manager at Moscot
December 31, 2023 - September 22, 2025Scaled global brand strategy and marketing operations, increasing brand visibility and market share across EMEA, APAC and the Americas; led multi-channel campaigns, digital expansion and PR initiatives; managed budgeting and vendor relationships.
Brand & Marketing Manager at Moscot
April 30, 2021 - September 22, 2025Developed and implemented brand strategies across multiple markets; contributed to double-digit growth; managed campaigns and budgets; collaborated with cross-functional teams.
Brand & Marketing Coordinator at Moscot
December 31, 2018 - September 22, 2025Promoted 3 times in 8 years for building the brand strategy from the ground up; scaled international operations; significantly increased brand awareness, revenue and market share across EMEA, APAC and the Americas.
Communication & Media Analyst at Visual Box
March 31, 2016 - September 22, 2025Analyzed print and digital media strategies for fashion and lifestyle brands; optimized media investment plans to improve ROI; strengthened brand positioning and awareness.
Digital Project Manager at Adacto
August 31, 2015 - September 22, 2025Launched new website for a leading watch brand driving a 30% increase in website traffic within 2 months; organically grew social following by 20% for a jewelry brand in 2 months.
Brand Consultant at Hogan
December 31, 2014 - September 22, 2025Advised on strategic brand extensions to reposition the brand from a product-focused label to a lifestyle brand; conducted market studies in Chinese and Russian markets to guide expansion.
Assistant Store Manager at Adidas
September 30, 2013 - September 22, 2025Achieved the #1 mystery shopping score in Greece; led buying and merchandising selections to improve sell-through and campaign execution while meeting sales targets.
Senior Global Brand & Marketing Manager at Moscot
January 1, 2024 - PresentLead global brand and marketing strategy for Moscot, driving double-digit revenue growth across EMEA, APAC and the Americas. Built global marketing operations from scratch, established branding guidelines and scalable processes used across international offices. Spearheaded the 110th Brand Anniversary activations to reinforce heritage positioning and expand market share. Established the PR function, securing organic coverage in top outlets (Vogue, Forbes, Rolling Stone, Monocle, WWD). Directed large-scale events and tradeshow productions, ensuring on-time and on-budget delivery. Optimized budgeting and resource allocation to maximize ROI, and negotiated favorable vendor terms. Planned and measured multi-channel campaigns to maximize brand exposure, expanding digital presence and omni-channel initiatives.
Global Brand & Marketing Manager at Moscot
December 1, 2023 - September 22, 2025Led global brand strategy and marketing operations, delivering consistent double-digit growth and expanding global reach. Built scalable processes, branding guidelines, and cross-functional team structures across international offices. Drove high-profile activations and campaigns aligned with the brand’s heritage while expanding market share. Managed PR, events and tradeshow strategy, achieving favorable media coverage and efficient execution. Oversaw budgets and resource allocation, maximizing impact within forecasted constraints.
Brand & Marketing Manager at Moscot
April 1, 2021 - September 22, 2025Managed brand campaigns and marketing initiatives to drive revenue growth and strengthen brand positioning across markets. Collaborated with creative, product, sales and regional teams to ensure consistent messaging and execution. Planned multi-channel campaigns, aligned with global strategy, and supported retail performance improvements.
Brand & Marketing Coordinator at Moscot
December 1, 2018 - September 22, 2025Built the marketing function from the ground up, implementing scalable processes and brand guidelines. Collaborated cross-functionally with creative, product, sales and regional teams to execute seasonal campaigns and ensure consistent brand messaging. Contributed to increased brand awareness, revenue and market share across multiple regions.
Communication & Media Analyst at Visual Box
March 1, 2016 - September 22, 2025Analyzed print and digital media strategies for fashion and lifestyle brands, providing insights to optimize media planning and ROI. Executed optimized media investments to boost visibility in high-value outlets and strengthen brand positioning.
Digital Project Manager at Adacto
August 1, 2015 - September 22, 2025Launched a new website for a leading watch brand, driving a 30% increase in website traffic within 2 months. Organically grew social following for a jewelry brand by 20% in 2 months.
Brand Consultant at Hogan
December 1, 2014 - September 22, 2025Advised on strategic brand extensions to reposition the brand from a product-focused label to a lifestyle brand; studied Chinese and Russian markets to identify consumer trends and growth opportunities for brand expansion.
Assistant Store Manager at Adidas
September 1, 2013 - September 22, 2025Achieved the #1 mystery shopping score in Greece; led buying and merchandising to improve sell-through and campaign execution, driving sales targets.
Senior Global Brand & Marketing Manager at Moscot
January 1, 2024 - PresentLed global brand and marketing strategy, elevating brand visibility, expanding market share across EMEA, APAC and the Americas, and directing high-impact activations and budgets for a fast-growing international operation.
Global Brand & Marketing Manager at Moscot
December 31, 2023 - September 22, 2025Developed and executed global brand strategies and multi-channel campaigns, contributing to double‑digit revenue growth and laying the foundation for scalable international marketing operations.
Brand & Marketing Manager at Moscot
April 30, 2021 - September 22, 2025Led international brand initiatives across multiple regions, aligning messaging and creative with global strategy and boosting revenue and market share.
Brand & Marketing Coordinator at Moscot
December 31, 2018 - September 22, 2025Helped scale the marketing function by establishing branding guidelines, processes, and cross‑functional collaboration that supported rapid international expansion.
Communication & Media Analyst at Visual Box
March 31, 2016 - September 22, 2025Analyzed print and digital media strategies to optimize ROI and strengthen brand positioning through high-value coverage.
Digital Project Manager at Adacto
August 31, 2015 - September 22, 2025Launched a new website, driving a 30% increase in traffic within two months and organically growing social following for a jewelry brand.
Brand Consultant at Hogan
December 31, 2014 - September 22, 2025Advised on strategic brand extensions to reposition the brand, with market studies in China and Russia guiding expansion opportunities.
Assistant Store Manager at Adidas
September 30, 2013 - September 22, 2025Achieved top mystery shopping score in Greece; led buying and merchandising to improve sell-through and achieve sales targets.
Global Brand & Marketing Manager at Moscot
May 1, 2021 - December 31, 2023Expanded and localized global marketing strategies across new regions, including APAC operations; collaborated cross-functionally with creative, product, sales and regional teams to ensure consistent global messaging and execution. Established PR function, securing organic high-value coverage in top outlets. Introduced performance measurement frameworks to evaluate campaign effectiveness and optimize decision-making.
Brand & Marketing Manager at Moscot
January 1, 2019 - April 30, 2021Built trade marketing operations from scratch with scalable processes, brand guidelines and team structures; designed retail processes, KPIs and reporting. Aligned retail execution with global brand strategy to strengthen customer experience and sales across markets.
Brand & Marketing Coordinator at Moscot
April 1, 2016 - December 31, 2018Executed local brand strategies ensuring adherence to brand guidelines. Led tradeshow strategy and large-scale productions, ensuring on-time and on-budget executions. Coordinated communication with reps, distributors and PR, and organized international events to support market expansion.
Communication & Media Analyst at Visual Box
September 1, 2015 - March 31, 2016Analyzed media strategies and optimized media planning and investment ROI to boost visibility in high-value outlets.
Assistant Store Manager at Adidas
April 1, 2012 - September 30, 2013Coached store team on customer service and merchandising, resulting in the top mystery shopping score nationally and consistent sales targets achievement.
Education
Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2023 - September 22, 2025Master of Fashion, Experience & Design Management at SDA Bocconi
January 1, 2014 - September 22, 2025Bachelor of International & European Economic Studies at Athens University of Economics & Business
January 1, 2007 - December 31, 2011Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2023 - January 1, 2023Master of Fashion, Experience & Design Management at SDA Bocconi
January 1, 2014 - January 1, 2014Bachelor of International & European Economic Studies at Athens University of Economics & Business
January 1, 2007 - January 1, 2011Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2023 - September 22, 2025Master of Fashion, Experience & Design Management at SDA Bocconi
January 1, 2014 - September 22, 2025Bachelor of International & European Economic Studies at Athens University of Economics & Business
January 1, 2007 - January 1, 2011Master of Fashion, Experience & Design Management at SDA Bocconi
January 1, 2014 - January 1, 2014Bachelor of International & European Economic Studies at Athens University of Economics & Business
January 1, 2007 - December 31, 2011Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2023 - January 1, 2023Qualifications
Diploma in Digital Marketing
January 1, 2023 - January 1, 2023Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Other, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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